Transform theory into action through a hands-on workshop where you will learn: - Market Analysis with IMS Data: Learn to interpret and leverage IMS data for insightful market analysis. Make data-driven decisions and identify growth opportunities. - Patient Flow and Journey: Map the patient's journey and flow within the healthcare system. Tailor strategies to engage with the target audience effectively. - Best Brand Strategy Methodologies: Craft a winning brand strategy with clear objectives and audience alignment. Analyze market dynamics for a competitive edge. - Omnichannel Campaign Development: Design cohesive, multi-channel campaigns for a unified brand experience. Maximize impact through various marketing channels. - Forecasting Techniques: Master accurate forecasting to predict market trends and optimize resource allocation. - Pricing and P&L Understanding: Learn pricing strategies and assess the impact on brand profitability. Make strategic decisions with P&L insights. Apply now! Duration: 36 hours Instructor: Amr Eissa - Regional Brand Manager - Johnson & Johnson Guest speakers: Emad Mohsen Fouad: Oncology Franchise Head - AstraZeneca. Dina Gabra: Patient Services and Solutions Lead - Novartis. Dalia Elkenawy, Bpharm, MSc: Commercial Lead - Emerging Markets at Johnson and Johnson. Ahmed Ibrahim (Shika): CEO and Co-Founder at Endorphins Art Labs. Learn More: https://lnkd.in/d7sQsD-r Registration Link: https://lnkd.in/dWUvrywX Contact us through: • info@potentialx.net • 01006045816 #PotentialX #HandsOnCareer #Marketing #Pharmaceuticals #Careers #CareerDevelopment #BrandManagement
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