Hala Saleh shared the vision behind the Al Ahram Beverages Company headquarters—now, the TDF+ team takes you inside the space. In this walkthrough, each department reflects on their role in designing a workplace that moves with its people, fostering collaboration, culture, and connection.
TDF+
خدمات التصميم
An Award-Winning design firm working across Architecture, Interior & Brand Design.
نبذة عنا
A PROMINENT PLAYER IN LIFESTYLE DESIGN. EST. IN 2010 BY ENG. HALA SALEH, TDF+ IS AN AWARD-WINNING CREATIVE & COLLABORATIVE DESIGN FIRM WORKING ACROSS ARCHITECTURE, INTERIOR DESIGN & EXPERIENTIAL BRANDING. POWERED BY ARCHITECTS, DESIGNERS, CREATORS & VISIONNARIES – BUT MOST ALL HUMANS. DRIVEN BY THEIR PASSIONATE SPIRIT & CONSTANT STATE OF GROWTH AS INDIVIDUALS & AS A TEAM, TDF+ HAS BECOME A STAPLE IN THE DESIGN INDUSTRY BY HAVING A PROGRESSIVE APPROACH IN DESIGNING LIFESTYLES THROUGH STORYTELLING ACROSS ARCHITECTURE, INTERIOR & EXPERIENTIAL DESIGNS FOR PEOPLE, SPACES & BRANDS. FOR EACH PROJECT, THEY SEEK TO CHOREOGRAPH THE HUMAN EXPERIENCE IN A WAY THAT IS SIMULTANEOUSLY PRAGMATIC AND INSPIRING. THEY EXPLORE THE SOCIAL, CULTURAL AND AESTHETIC CONTEXTS OF EACH PROJECT SO THAT EVERY DESIGNED ELEMENT IS INSPIRED BY RESEARCH & ANCHORED THROUGH NARRATIVES. TO EXCEL IN THE CREATIVE REALM, THEY BELIEVE THAT DESIGNERS SHOULDN’T BE CONSTRAINED TO A SINGULAR EXPERTISE. WITH A WELL-ROUNDED TEAM OF ARCHITECTS, DESIGNERS & CREATIVES, THEIR EXPERIENCE & EXPERTISE EXTEND TO DIVERSE PLATFORMS, WHERE THE EMBODIMENT OF DESIGN TAKES ON SEVERAL FORMS; CONTINUOUSLY CONSIDERING THE UNCONSIDERED.
- الموقع الإلكتروني
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http://www.tdfplus.design
رابط خارجي لـ TDF+
- المجال المهني
- خدمات التصميم
- حجم الشركة
- ١١- ٥٠ موظف
- المقر الرئيسي
- Cairo
- النوع
- شركة يملكها عدد قليل من الأشخاص
المواقع الجغرافية
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رئيسي
157, 26th of July Street, Zamalek
3rd floor
Cairo، EG
موظفين في TDF+
التحديثات
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Get an inside look at one of our latest office projects as Hala Saleh reveals how TDF+ designed Al Ahram Beverages Company’s headquarters to move, connect, and inspire! A place where mornings start with collaboration and evenings transition into celebration. Where tradition isn’t left behind but reimagined. Where the energy of a thriving company is felt in every corner. We designed an environment that moves with the rhythm of their culture, one that shifts effortlessly from moments of focus to moments of connection. A space where collaboration is natural, creativity flows, and long-standing traditions find new life.
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Welcome to 111, a home shaped by the past, lived in the present, and always evolving with the people inside it. A reflection of life itself—ever-changing, deeply personal, and made to be experienced. Photography by Nour El Refai
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Behind every project is a guardian who ensures quality at every step. We’re looking for a Quality Assurance Specialist who has 2 to 3 years of experience in quality assurance or process improvement. If that sounds like you, apply now by sending your CV to work@tdfplus.design!
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Our team is expanding, and we’re looking for sharp minds to join us. Are you the navigator or the guardian we need? Swipe to find out! Apply now by sending you CV to work@tdfplus.design!
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Our Projects Management Office is growing, and we need a sharp, organized navigator to keep things on track! If you’re a business, engineering, or related field graduate who has 1 to 2 years of experience in project coordination or administration, and a structured way of thinking—this is for you. Apply now by sending your CV to work@tdfplus.design!
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A special edition—a note from Hala Saleh. My home, my culture. More than a house, this is a story of experiences gathered, moments shared, and a space designed for living. Our founder and CEO, Hala Saleh, welcomes us into her family home, a place that grows and evolves with the life lived within it.
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In this Architectural Digest Middle East feature, our founder and CEO, Hala Saleh, shares the story of her Cairo home—where Egyptian artisanship, contemporary design, and personal history come together seamlessly. From intricate craftsmanship to bold modern forms, every detail holds meaning, shaping a home that feels both intentional and effortless. But beyond its aesthetics, this house is a reflection of lived experiences—filled with objects, materials, and influences gathered over time, coming together in a way that feels natural and deeply connected to everyday life. More than just a home, it is a living archive of experiences. Pieces collected from different cultures, travels, and personal moments shape not just the way the home looks, but the way it functions. This space embodies what we believe at TDF+: design that works for the person, not just around them. Explore the full feature below.
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أعاد TDF+ نشر هذا
We may have pulled an all-nighter or two, but it was all worth it! 🎉 Cityscape Riyadh was a wild ride, yet a journey worth celebrating. Thank you to everyone who made this possible. ZAYA Developments ركاز | Rikaz TDF+ Pico International - EGYPT Ltd Mention ylw & co.
ختام رائع لمشاركتنا في معرض سيتي سكيب! سعدنا بإستقبالكم في جناحنا وإستعراض رؤيتنا لمستقبل قطاعات مختلفة في المملكة. شكراً لكل من زارنا وشاركنا شغفنا بالإبتكار والتطوير. ترقبوا المزيد من مشروعاتنا قريباً! #ركاز #سيتي_سكيب A great journey we had at Cityscape! It was a pleasure welcoming you to our booth and sharing our vision for different sectors in the Kingdom. Thank you to everyone who visited and shared our passion for innovation and growth. Stay tuned for more inspiring projects coming soon! #RIKAZ #Ciytscape