Equilibrar los datos y la intuición en las reuniones de estrategia: ¿Está aprovechando ambos de manera efectiva?

Great question. The problem with many of us is the overreliance on data and under-reliance on intuition. Remember that too much of data can also lead marketers astray. Great marketers are those who can balance both comfortably and generally use data sets to 'test out' their intuition and hypotheses'. Having said that, you need to begin by getting your sets data in order. I generally go with WPP's BAV, proprietary media and social media data insights and finally publicly available 3rd part industry trend reports to name a few. This enables me to understand the brand, the competition and wider market and the consumer basis which I build the relevant narrative. Then i unleash those creative hounds to do the rest!

Balancing data and intuition in strategy meetings involves effectively using both analytical insights and gut feelings. By leveraging data for informed decisions while trusting intuition for creative solutions, I ensure a well-rounded approach that drives strategic success.

To leverage both data and intuition effectively in strategy meetings, start with data-driven insights to ground discussions in facts. Then, use intuition to explore creative possibilities and identify opportunities that data alone may not reveal. Encourage a balance of analytical and creative thinking among the team, and validate intuitive ideas with data when possible. This approach ensures informed decisions while keeping innovation alive.

Mix data with gut feelings! 📊💭 Use data for the facts and intuition for the spark 🌟✨. Blend them to create strategies that are both smart and inspired! 🚀🔥

Los datos son necesarios, pero es su correcta interpretación (y aquí la intuición juega un papel crítico) la que los convertirá en un relato (creatividad) que inspire y ayude a tomar decisiones. Lograr ese “equilibrio de fuerzas” será una de las claves del éxito.

Data is extremely powerful. Customers may say they want x feature but data says something else. An example could be what happened with Netflix, Customers might say they want a wide variety of genres and options to choose from. However, data revealed that when presented with too many choices, users experienced decision fatigue and often didn't watch anything at all. What customers really needed was a more curated list of personalized recommendations, which is what Netflix now focuses on, offering a limited but highly relevant set of options based on viewing history and preferences. The key is to derive insights from data, but also trust our human intuition instead of solely relying on data. They are humans before customers, just like us

Balancing data and intuition is crucial for sound decision-making. Data provides a solid foundation, but intuition adds depth and context. Start by grounding your discussions in data, ensuring you understand the facts. Then, tap into the collective experience and instincts of your team to explore possibilities that data alone might not reveal. Encourage open dialogue where both data-driven insights and gut feelings are valued. This balance allows you to spot opportunities or risks that numbers might miss. Remember, the best strategies are often those that combine hard data with intuitive insights, creating a more comprehensive and adaptable plan. Lastly, if the strategy fails, what did you learn from it that can apply to the next pivot?