Cuando los seguidores de la competencia se dirigen a su marca, es crucial abordar la situación con tacto. A continuación, te explicamos cómo cambiar el impulso:
- Participe positivamente, reconociendo las preocupaciones sin estar a la defensiva.
- Comparte testimonios de clientes e historias positivas para contrarrestar la negatividad.
- Monitorea de cerca la presencia de tu marca en las redes sociales y responde con prontitud para mantener el control de la narrativa.
¿Cómo lidias con los ataques en las redes sociales? Comparte tus estrategias.
Lorsque les abonnés de vos concurrents s'attaquent à votre marque, il est essentiel de réagir avec finesse. Voici quelques conseils pour renverser la situation : Adoptez une attitude positive en reconnaissant les préoccupations sans vous défendre agressivement. Mettez en avant des témoignages de clients satisfaits et des histoires inspirantes pour contrer les critiques. Restez attentif à l'activité autour de votre marque sur les réseaux sociaux et réagissez rapidement pour garder le contrôle du discours.
No matter how negative the attack is, don't be afraid to respond. Don't go on the offense; the idea should be to address what they think is a concern with your brand with an example and clear logic. Oh, and get innovative. Launch a campaign to counter the attack - take inspiration from how Pepsi and Coke have been going at one another w/o stepping over boundaries. There are lessons lying in there!
As was always said in my past life in customer service, "kill them with kindness." Thank them for the feedback and invite them to reach out via a private channel to discuss their concerns more in depth. Being defensive or arguing with those folks will any make the situation worse. Sometimes the best way to highlight others being unreasonable is by being overly reasonable yourself.
Instead of getting defensive, let's go on the offensive with some good old-fashioned positivity. Just like Gandhi and respond to those attacks with nothing but love and light. Haan, haan, you heard me right - kill 'em with kindness. Start by highlighting all the amazing work your brand is doing. Share inspiring stories, showcase your team's passion, and let the world see the true heart and soul of your business. Subtly call out the competition's tactics without stooping to their level. Kill 'em with kindness, I tell you! And don't forget to rally your loyal fans. Engage with your community, encourage them to share their positive experiences, and let them be the ones to drown out the haters
In this situation, a calm & calculated response would be best. Usually Brands respond them with humour and avoid being defensive. Remember McDonald's V/s Burger King: 2018 Burger King launched a marketing campaign where they encouraged people to order a Whopper for just one cent—but only if they were within 600 feet of a McDonald’s location. McDonald’s loyalists and followers were not pleased with this marketing move and took to social media to criticize Burger King. How Burger King handled it? On social media, Burger King replied to some comments with humorous and witty response. Even they shared user-generated content from Burger King fans who participated in the deal.