A continuación, te explicamos cómo puedes mejorar los mensajes de la marca a través de la asertividad.

1️⃣ Be clear about your goals and have measurable results. 2️⃣ Celebrate all improvements. 3️⃣ Use non-violent communication. 4️⃣ Stay calm.

Defining value in assertive brand messaging involves clearly highlighting the unique benefits your brand offers. Here’s how: 1. Core Benefits: State how your product solves specific problems and meets customer needs. 2. Unique Selling Proposition (USP): Emphasize what sets your brand apart from competitors. 3. Quantify Benefits: Use data and measurable results to support your claims. 4. Social Proof: Include strong testimonials and case studies. 5. Long-term Value: Highlight long-term benefits, cost savings, and durability. 6. Emotional Value: Build trust and emotional connection by aligning with customer values.

Many brands try to please their customers' values. Don't do this. Define your own unique set of values – and soon the right customers will follow you, as they share your values. And the ones who don't wouldn't have been the right customers anyway.

To align messaging effectively: 1. Define Brand Identity: Clearly state core values and unique selling points. 2. Know Your Audience: Understand demographics and preferences. 3. Create a Framework: Develop consistent messaging guidelines. 4. Ensure Consistency: Use the same tone and style across all channels. 5. Monitor and Adjust: Gather feedback and update messaging as needed.

To be direct in communication: 1. Start with the main point. 2. Use clear, simple language. 3. Be honest and transparent. 4. Use active voice. 5. Focus on solutions.

To make your communication impactful, define words and terms that express your values – and use them as often as possible: In every piece of communication, in every situation. And when you feel you can't stand using them any more ... this is the moment your customers will start recognizing and understanding your brand's identity.

Here are concise tips on how to effectively use stories for your brand: 1. Emotional Connection 2. Illustrate Values 3. Humanize Your Brand 4. Educate and Engage 5. Showcase Success 6. Visual and Consistent 7. Authenticity Matters 8. Measure Impact

To find great stories about your brand or product, step out of the marketing department. Talk to sales. Talk to product development. Talk to HR, interns and formers. they all have great stories to tell, that you can use for communication and marketing.

To create an effective feedback loop: Set Clear Objectives: Define what you want to achieve. Choose Channels: Select appropriate feedback channels. Ask Specific Questions: Focus on actionable insights. Collect Data: Gather feedback systematically. Act Promptly: Implement changes based on feedback. Communicate: Inform stakeholders about actions taken. Monitor Impact: Measure effectiveness of changes. Close the Loop: Continuously revisit and improve the process.

To stay consistent with your brand messaging: Establish Clear Guidelines: Define your brand’s voice, tone, and visual identity. Train Your Team: Educate them on the guidelines and their importance. Use Templates: Provide templates for communications to maintain consistency. Regularly Review: Keep guidelines updated and aligned with your brand strategy. Monitor and Adjust: Track performance and adjust as needed to maintain consistency.

Don't expect to reach 100% consistency. That's impossible, especially in global companies with small local subsidiaries. Instead of hundreds of detailed guidelines and templates, better determine the 4 to 5 core elements, that define your brand. This is also a good test: If your brand / brand design is not distinguishable with 4 to 5 elements only, then it's time for re-focussing your brand.