A continuación, te explicamos cómo puedes mejorar tu marca personal en el mundo profesional a través de la retroalimentación.

Remember, your personal brand is what others say about you when you're not in the room. Ask people how they would describe you to a perfect stranger or three words they'd use to describe what you're good at or where you could use improvement.

Enhancing personal branding in the professional world through feedback can be effectively illustrated by the approach of Nadiem Makarim, founder of Indonesia's Gojek. Makarim actively sought feedback from peers and mentors during Gojek's early days, using it to refine his leadership style and public image. He incorporated this feedback into his communication strategy, positioning himself as a visionary leader who is responsive to the needs of both his team and the market. This practice not only strengthened his personal brand but also aligned it closely with Gojek’s innovative and customer-centric reputation, boosting both his and the company’s profile in the Asian market.

Muestra gratitud y disposición para aplicar los comentarios recibidos. Agradece a quienes te brindan su opinión y considera seriamente sus sugerencias, implementando cambios cuando sea necesario. Este ciclo de retroalimentación y mejora continua no solo fortalece tu marca personal, sino que también te posiciona como un profesional abierto y adaptable, dispuesto a evolucionar y perfeccionar tus habilidades constantemente.

Harvard Business Review has a feature on building a personal brand and one of the most compelling statements that came out of that feature is the definition of a personal brand, which is what people say about you when you aren't in the room. As part of seeking feedback, consider recruiting a colleague or close friend to bring you up in conversations and ask questions that help you understand the image and reputation that currently exists. This will help you to understand the perception you need to correct or shape as part of defining your personal brand. People's perception will vary and because we're human, it's not uncommon for that perception to be inaccurate, which is why investing in building a personal brand is so essential.

Great post! It triggered ideas for a workshop I am dedigningnon the joys of the 360 degree feedback. Most people may not see the joy in 360 degree feedback but in Toastmasters, we “Evaluate to Elevate.”

Feedback is great but it is heavily subjective which has its pros and cons. When I consult my c-suite, I put myself in their POV and reflect on where they are. If it's myself, I do brutal self-perception evaluation. I'd also recommend applying fundamental theories of brand strategy such as ideal and perceived brand identities before you move any further.

Reflecting honestly is at the core of authenticity. Take an unbiased view of the image that others have of you and accept it. That is, acknowledge that understanding and use it to fuel the perception you want to create about you that is true to who you are. We are all capable of bringing a better version of ourselves to the world simply due to the fact that through life we are ever-evolving. Therefore, we have to consistently shape that public perception bringing the best version of who we are and what we've learned and achieved to target audiences.

Na minha experiência, usar o LinkedIn para construir uma marca pessoal no mundo profissional é ponto crucial. Desse modo, é possível usar feedbacks como ferramenta para avaliação de percepção de marca e a partir disso implementar mudanças.

When building a personal brand you have to embrace the personal more than the brand. It's a reflection of you and your progress. It's not about flaunting success or showcasing wealth. It's the personal journey, personal values and the unique and individual stories that set you apart from everyone else. This is what makes a personal brand so valuable.

Consistency and frequency are key. We all need to see things repeatedly before an understanding really sinks in. Your value pillars are important and a highly effective way to create consistency and increase the frequency of your messaging. With pillars, you've already defined what you're talking about on a regular basis so you eliminate the work that's done trying to find a topic to cover.

With continuous evaluation comes an ability to pivot. Pivoting can feel disingenuous if we are being honest. It's almost as if someone told us that change is bad and that making public and personal adjustments signifies weakness. We are somehow dedicated to maintaining longevity in careers, relationships, and even mindsets. What good is longevity if the thing we are loyal to doesn't align with where we are going? Part of developing a strong personal brand is having clarity around your personal journey. Don't overstay in seasons and environments because you are afraid to re-evaluate. Pivot to reposition your brand, and be bold enough to level up.