¿Cómo puedes usar las redes sociales para mantenerte informado sobre las noticias de la industria?

As a small business, we consider it incredibly important to reach out on every medium possible. For that reason we are active on all social media platforms. However, not all platforms are designed the same, and not all platforms serve the same demographic. What might work to garner engagement on TikTok, may not work on a professional channel like LinkedIn. It's less about the platform itself and more about the content.

I totally agree as my new business is going to only concentrate on linked and instagram to start with . Through this we will have more time to interact with people and will not be spreading ourselves too thinly.

Happy Holidays, Here are my TOP, to stay informed on the news with social media. Follow Industry Leaders and Influencers: Identify and follow influential figures, thought leaders, industry experts, and key organizations within your industry on platforms like Twitter, LinkedIn, and Facebook. These individuals often share valuable insights, articles, and updates related to the industry. Join Industry-Specific Groups or Communities: Participate in groups or communities on platforms like LinkedIn or Facebook that are dedicated to discussions about your industry. Engage in conversations, ask questions, and share knowledge within these communities to stay updated. Culture Entertainment, John Copeland

I think of it as going where your audience is. What is your target market and which social media are they most likely to frequent? That should be what is informing your social media strategy.

Another aspect of choosing the most effective social media platform is considering your demographics. While Facebook and LinkedIn are best used to target Millennials and Gen X, Gen Z would best be targeted using TikTok. This also extends beyond age range and other demographics such as location and gender should be considered when choosing a social media platform.

In staying informed via social media, my approach revolves around strategic observation and purposeful engagement. I glean valuable insights by following industry stalwarts, and experienced professionals, joining relevant groups, and monitoring/following essential hashtags. While my commenting might not be frequent, I find it essential to prioritize quality interactions, absorbing information while contributing selectively. This method would allow anyone to stay updated, network effectively, and maintain a balanced engagement without feeling inundated.

Following hashtags and accounts allowed you to niche down your social media account so you can place yourself within the relevant subset of content. Over time, this will help expose your account to users who have already shown interest in your topic and help you build relationships with accounts relevant to your industry.

Discover the influencer who motivates your preferred content creator. The most captivating and authentic content frequently emerges from the specialized expertise of micro-niche influencers. In short, find the generalist's specialist.

Utilize Hashtags: Use relevant industry-specific hashtags on platforms like Twitter, Instagram, and LinkedIn. Searching for or following these hashtags can help you discover content related to your industry and keep you informed about the latest trends and news Culture Entertainment, John Copeland

It’s important to not become close minded and live in an echo chamber. Try to follow journalists and reporters who can challenge your thoughts and offer a different perspective.

I can’t stress enough how important this is. People don’t hop on Social Media to be sold to. Use your platform to build trust and value. Then the sales will begin to emerge.

First, understand your audience. Know who your audience is, their preferences, and their interests. Tailor your content to match their needs and expectations. Two, be authentic: Be genuine and authentic in your communication. People appreciate honesty and are more likely to engage with real, relatable content. Three, encourage interaction: Pose questions, conduct polls, or ask for opinions to encourage audience participation. Respond quickly to comments and messages to foster a sense of community. These are just a few essentials for engaging with the content and the community.

This is really important for a small growing business or network. You can’t just post and forget but need to integrate with your friends, acquaintances and business clients .

I would say it’s key to know your audience in order to better understand their viewpoint and what they need/want. They will let you know the news usually way ahead of time. Also following likeminded individuals within your community will keep you in the know.

Gerade wurde in Deutschland Threads eingeführt. Nach nicht mal zwei Tagen, gibt es Tipps, wie man die Accounts als privat deklariert, weil man sich dort ganz anders präsentiert, als bei LinkedIn oder Instagram. Das finde ich sehr schade. Das ist wohl nicht die Authentizität, die wir uns alle wünschen. Ich bin selbständig und ich bin das Gesicht von meinem Business. Ich möchte authentisch sein, so wie ich eben bin, egal auf welcher Plattform mich meine Kunden treffen, sowohl online als auch offline. Nur so kann man das Vertrauen der Community gewinnen.

Bei dem Finden, Filtern, Organisieren und Speichern ist der Wahl des Tools (Lesezeichen, Listen & Co.) nicht das Problem. Die große Herausforderung besteht darin, die Inhalte tatsächlich zu hinterfragen und eigene Gedanken dazu mit der eigenen Zielgruppe zu teilen. Bei der Flut an Informationen läuft man schnell die Gefahr, einen ganzen virtuellen Aktenschrank an Informationen zu besitzen, die irgendwann nicht mehr aktuell oder relevant sind. Man muss sich mit den Inhalten zeitnah auseinandersetzen.

Utilizing all platforms on a social media site is also essential. Include accessible links to blogs, articles, and/or other related topics via the Stories feature if available. Consistency in posting regularly is also key to increase following and interactions among viewers who may be potential new clients or followers.

One thing I've found helpful was to follow industry accounts/hashtags/etc. with the company account only and never with my private account. This way I can scroll through the company account on lunch breaks and stay informed without getting sucked into an algorithm specifically made for me and my private account.

One thing I’ve found helpful is having a separate account for work/Industry content. This changes my mindset to learn instead of be entertained when I’m using the account. It’s also easier to curate your feed this way as you can specifically only follow accounts in your industry Vs friends and family. This is especially helpful for Instagram and Tiktok where its hard to differentiate content from personal interests and work ones.

To know is to know that I don’t know. The platform that chooses to challenge my subconscious bias as being assumptuous for the sake of efficiency is not helping our society despite the fact that we all most assume for efficiency at times. How do you find the balance? That’s my top priority right now as my human sentimentality feels critically endangered

Company Culture Videos or Blog Posts: Some companies create videos or blog posts specifically to showcase their culture, values, and mission. Search for these on the company's website or YouTube channel. Culture Entertainment, John Copeland

Threads, by Meta, seems to be the new public square as more and more journalists and reporters are leaving X. It’s in its early stages but looks very promising and very well moderated.