¿Cómo mantienes una comunicación constante con los microinfluencers a lo largo de una campaña?

Initial Contact should be personalised. I adore tailoring the first communication, complimenting and talking about their journey, content, and work. For me, this helps to build a solid, committed relationship that eventually leads to professionalism. Crucial Points - Notice their work and express gratitude for it in the initial exchange. - Describe the campaign's prerequisites. - Select a simple-to-use medium for upcoming communications. - Give them room to talk about things.

in my opinion, it’s key to provide clear and concise briefings from the start. It’s also important to schedule regular check-ins, offer necessary resources, give timely feedback and remain slightly flexible to their creative ideas. Sharing performance metrics with them to communicate the needs of the campaign could also be beneficial if done strategically.

Build larger databases of influencers, and don'invest effort into them before they answer. Nano influencers are often inconsitent with their work. Reaching out to many of them is key.

I enjoy having KPI conversations with microinfluencers. I make sure that there is open communication and a mutual understanding of my expectations and their capabilities. This aids in my increased awareness of the anticipated outcome, and the influencer is aware of exactly what is expected of him. Key Points to remember - Define precise key performance indicators. - Describe your expectations for them. - Describe your requirements and due dates.

Ensuring clear understanding from the start is key to effective communication. At Tru, we prioritize establishing detailed expectations with micro-influencers before any campaign begins. For example, we outline the scope of work, content guidelines, deadlines, and performance metrics in a comprehensive brief. This document serves as a reference point for both parties, minimizing misunderstandings and aligning our goals. By setting these parameters early on, we create a foundation of transparency and mutual respect, which facilitates smoother communication and a more successful collaboration throughout the campaign.

Regular check-ins are essential for maintaining open lines of communication and ensuring the success of a campaign. By scheduling consistent meetings, whether weekly or bi-weekly, you can effectively monitor progress, address any issues, and make necessary adjustments.

Working with influencers is just one aspect of influencer marketing; there is more to it. Supporting influential people promotes credibility and personal connection to the influential person. 1. I make sure to offer a way for you to get in touch with me and other creators. 2. Offer them creative direction and assistance with any urgency. 3. Acknowledging and valuing their work

In order to analyze different factors that can aid in future campaigns, post-campaign feedback is essential. Understanding their feedback enables me to make strategic improvements. For example: I usually ask how you feel about the project after working on it. What can be improved? What did you enjoy working with me the most? What do you think I could do better, in your opinion? These are some discussion points that I find useful in understanding the viewpoint of microinfluencers, and they also help to improve future campaign strategies.