¿Te cuesta liderar tu equipo de marketing de influencers de forma eficaz?

Roles can vary depending on your approach to influencer marketing. For someone leading an acquisition on the brand's side, diversifying roles from an account management and outreach perspective might be the most effective strategy. One part of the team focuses on creating opportunities, such as identifying and engaging potential influencers, while the rest of the team is dedicated to closing these opportunities, handling negotiations, and solidifying partnerships. Additionally, assigning specific team members to be responsible for certain regions rather than having everyone do everything can further prevent overlap and ensure a more focused and organized approach.

You need to have different approach to improve your leadership of an influencer marketing team such as: 1.Clarify goals and expectations 2.Build strong relationships 3.Encourage creativity and innovation 4.Provide clear guidance and support

Defining roles within your Influencer Marketing team is crucial for effective leadership and successful campaigns. At a previous job, we faced challenges due to overlapping responsibilities and confusion about who was accountable for what. I decided to address this by clearly defining each team member's role based on their strengths and expertise. E.g, one team member was excellent at data analysis, so they took charge of tracking campaign metrics. Another had strong relationships with influencers, so they managed influencer outreach. This clarity prevented overlap, reduced confusion, and set clear expectations. As a result, everyone focused on excelling in their area, leading to better campaign outcomes and a more harmonious team dynamic.

Set clear goals and expectations, provide regular feedback, and encourage open communication. Leverage each team member's strengths and foster collaboration. Stay updated on trends and tools, and provide training when needed. Recognize achievements to boost morale and ensure alignment with overall marketing strategy.

Delegate responsibilities. Do your best so that every team member is in charge of something they love, and when I say love - I mean that are passionate about and want to go deep into it. They will find needles in the online haystack. Weekly meetings are a must in my books, tie that together with a personalised weekly goal for each team member and all of a sudden everyone has something to look forward to.

Setting up your team with goals that depend solely on their effort, rather than pure luck, is essential. Diversifying goals into two categories—output and input—might make the most sense. Output goals can include metrics like the amount of content your team needs to push out with influencers. Input goals can focus on measurable results such as ROI, traffic brought to the website, incremental increase in brand searches, etc. This approach ensures that the team's goals are both measurable and effort-based, providing clear indicators of performance and areas for improvement.

Setting goals is crucial to moving your team in the right direction. Marketing teams need measurable goals to work toward, and KPIs/analytic data can provide insight on current progress and areas of improvement.

You have to add effective time management system to fulfill your objectives. Planning on hourly .daily,weekly, monthly,quarterly, half year and yearly will allow you to measure your objectives and analyse your achievements. you are also required to review your achievements with your group by fixing a time frame for meetings.

Antes que nada establecer objetivos claros para la estrategia es de vital importancia, de esta manera puedes saber que tipo de contenido y que tipo de influencer necesitarás. Define objetivos basados en las audiencias a las cuáles quieres impactar y a partir de ahí se puede involucrar al equipo de influencers para potenciar el objetivo.

When objectives are specific and measurable, team members have a clear understanding of what is expected. Regularly reviewing these goals ensures that everyone stays on track and can make necessary adjustments. Achieving small, incremental goals builds confidence and momentum towards larger objectives. Additionally, measurable goals allow for data-driven decision-making and performance evaluations. This structured approach fosters accountability and continuous improvement.

Encouraging brainstorming sessions and open discussions can stimulate innovative thinking and collaboration. Provide resources and tools that inspire creativity, such as access to the latest industry trends and technologies. Recognize and reward creative efforts to reinforce the importance of innovation within the team. Allow for flexibility in the creative process, understanding that trial and error are part of discovering groundbreaking ideas. By nurturing a culture of creativity, you enable your team to develop fresh, compelling content that resonates with your target audience. This dynamic environment not only enhances the quality of your campaigns but also contributes to the overall growth and satisfaction of your team members.

The working environment you create should be inclusive of all members and everybody should believe in it. If the cake is prepared and roasted together everybody is entitled to own and preserve it. Allowing every member to have a say in the decision making process will bring a formidable result of achievement.

Crear una mística creativa es fundamental en el marketing de influencers, mantener un ambiente creativo es una necesidad constante para que el contenido se mantenga interesante y atractivo. La creatividad está relacionada con la habilidad de resolver problemas de una manera no convencional y potenciar un pensamiento creativo es de las principales tareas de quien lidera el equipo. Hay tantos procesos creativos como mentes en el mundo, la tarea es adecuar las herramientas de creatividad a cada proceso y eso ocurre escuchando activamente a la persona para conocer su proceso creativo particular y poder sugerir adecuaciones acertabas a dicho proceso

Effective communication is crucial in influencer marketing. Regular meetings, utilizing collaboration tools like Slack or Notion, and promoting open dialogue help teams adapt to changing trends and enhance campaign effectiveness. I always encourage feedback sharing and continuous learning within the team, as this strengthens their resilience and aligns them more closely with our marketing goals.

La comunicación es el pilar de toda relación y sociabilidad establecer mecanismos de comunicación asertiva y ayudar a disminuir las barreras de la comunicación ayudarán a que el entendimiento del equipo sea pleno, esto se complementa con el coaching y el mentoring ya que es una manera de dirigir los esfuerzos de un equipo

Use collaborative tools like Slack or Asana to streamline communication and task management. For example, if a new social media algorithm update affects content reach, your team can quickly discuss strategies and adjust their approach. Regular check-ins help identify potential issues early and keep projects on track. When your team communicates well, they can swiftly adapt to changes and work efficiently together. This level of coordination leads to more successful campaigns and a cohesive team dynamic.

Regularly reviewing campaign results fosters a culture where continuous improvement is valued. It encourages team members to actively seek ways to enhance their performance. By analyzing what worked and what didn't, the team can identify patterns, understand the impact of different strategies, and make informed decisions on future campaigns. Also, constructive feedback sessions can be a breeding ground for new ideas. When team members feel safe to share their thoughts and learn from mistakes, they are more likely to suggest innovative strategies and approaches.

Feedback is a powerful tool for improvement. Regularly review campaign results with your team and discuss what worked and what did not. Constructive feedback helps your team members grow and adapt their strategies for future campaigns. It shows that you're invested in their development and success, boosting morale and commitment to the team's objectives. Providing specific, actionable insights can make feedback more effective and easier to implement. This ongoing process of evaluation and adjustment leads to continuous improvement and more successful campaigns.

Delegation provides team members with opportunities to develop new skills and gain experience. When leaders trust their team it encourages professional growth and prepares them for future leadership roles.

Your team is like your army; you need to earn their trust while trusting and empowering them. To achieve this, you should make an effort to understand them better. Get to know who they are, understand their capabilities, listen to their concerns, and consider their opinions. Occasionally, try to break the formality by letting them pick a day for some time off together. Encourage their talents outside of work. One great practice I've experienced is a 10-minute presentation about each team member's hobbies and experiences outside of work, which we used to call "knock knock." This activity was meant to reveal the hidden talents of each member, and it was surprising to see how talented some people are without you even noticing.