¿Cuáles son las mejores campañas de narración digital de las que pueden aprender las empresas?

Every week we do a visual breakdown of WhatsApp Marketing campaigns of popular ecommerce brands. We highlight what they have done right and what they could have done better. Simply showing our expertise gets us crazy amount of leads every week. So whenever you get a chance. Show, don't tell.

Isn't that why Red Bull's video series using extreme sport of all kinds - is not just popular but also very effective for the brand?

In B2B technology showing customers how to use the product through videos and animations is critical. This is especially true for new and/or complex technical solutions. In addition, having a video with a customer discussing how they used the technology product, and the benefits builds credibility.

When I craft narratives that resonate emotionally, it creates a connection with the audience. Emotions drive engagement, making the brand more memorable. People don't just buy products; they invest in experiences and stories that evoke feelings, fostering a lasting relationship with the brand.

People remember stories because stories have the ability to evoke emotions and form connections. The way stories are told, the images they create in our minds, and the personal experiences they trigger all contribute to our ability to remember them. Additionally, stories often have a clear beginning, middle, and end, which helps our brains organize and retain information. Furthermore, storytelling is a very engaging and powerful tool for communication, which can also help to reinforce memories.

The "Old Spice" series of short vidoes featuring Isaiah Mustafa was a smash hit and gave the brand a major shot in the arm. The campaign targeted women and asked them to get their man to smell like Old Spice. The campaign was witty, sophisticated and stylish.

The question is: How to Be an Amazing Storyteller When Everyone is a “Storyteller”. The universe is made of stories; interestingly not atoms. An effective storyteller, sets the vision, values, ethics and brand persona of a company for generations to come. Stories have characters, a plot, a problem that it intends to resolve. People get emotionally involved in a story and to invoke emotions of your targeted audience is the ultimate need.

An interesting perspective regarding authenticity: When people think of advocating for their ideas, they think of convincing arguments based on data, facts, numbers, and figures. However, studies show that if you share a story, people are often more likely to be persuaded.

Fun fact: Stories are remembered up to 22 times more than facts alone. People remember stories because they have the ability to invoke emotions and form strong connections with the subject.