¿Qué haces si quieres convertirte en un líder de opinión en la gestión sanitaria y construir tu marca personal?

O seu nicho pode variar de acordo com seu público-alvo. Pode ter distintas faixas etárias, lidar com doenças específicas ou ser restrito a alguma comunidade. Mas o maior definidor dele é qual o seu propósito como gestor de saúde e de que maneira você procura atingi-lo. Por exemplo: "melhorar a vida das pessoas"é um propósito genérico e que não define o seu nicho. Precisa ser algo como: "aumentar a qualidade de vida das pessoas de terceira idade, com doenças cardiovasculares, aliando a inteligência artificial e saúde preventiva, para minimizar os eventos agudos que exigem pronto-atendimento hospitalar."

1. Passions and Interests 2. Expertise and Skills 3. Problems or Challenges 4. Gaps or Opportunities 5. Target Audience By considering these questions, you can narrow down your focus and define a niche that aligns with your passions, expertise, and the needs of your target audience in healthcare management. This clarity will enable you to develop compelling content and messages that resonate with your audience and establish you as a thought leader in your chosen niche.

Defining your niche helps you to position yourself as an authority in that particular domain where you possess specialised knowledge, skills and experience that sets you apart from your competitors. By focusing your efforts on a specific niche, people are more likely to seek your guidance and trust your insights which will lead to increased credibility and authority.

If you aspire to become a thought leader in healthcare management and establish your personal brand, start by sharing valuable insights and expertise in your field. Create content such as articles, blog posts, or videos addressing relevant topics in healthcare management. Engage with professionals in the industry through networking events, conferences, and online forums. Consistently demonstrate your knowledge and passion for healthcare management to gain credibility and recognition. Utilize social media platforms to amplify your voice and reach a wider audience. Remember, building a personal brand takes time and dedication, but can lead to exciting opportunities and professional growth in the long run.

Your niche is your purpose. If you are aware of your purpose and work with that perspective and lead with compassion and authenticity, nothing can stop you to stand out. Every human being is unique and born for purpose. Once you know your worth and values, that's when you are unique and brand in itself. Be yourself and don't get lost in noise of the world.

You can identify topics that may be valuable to readers by using Google Trends, which shows up-and-coming search topics (e.g. use the word "healthcare" to see healthcare topics). In addition, you can look at X/Twitter and Google News to see what type of social media posts and articles are getting traction within a topic. Finally, you can check Amazon's book charts within a topic to get a sense of longer-form topics which are gaining popularity.

Marcar presença, principalmente nas redes sociais, é um passo importante para se tornar um líder de pensamento da gestão em saúde. Conquistar um público fiel, compartilhando informações acerca do seu nicho, e opiniões que corroborem a sua filosofia, é fundamental. Se você já tem insights e pensamentos originais sobre o seu nicho, compartilhar com o seu público pode ser um divisor de águas na sua carreira.

Vença a selva. Tá lotado de “líderes” aclamados na teoria e que são péssimos na prática tanto como pessoas quanto em processos. Quem chegar lá tem que lutar pra se manter e ainda proporcionar um ambiente para outros chegarem. Tem que vencer o corrupto sistema, floreado de puxa-sacos, de egos inflados e de autoritarismos.

1. Identify Your Audience's Needs 2. Choose Relevant Topics 3. Provide Actionable Insights 4. Utilize Different Formats 5. Be Consistent and Frequent 6. Encourage Interaction and Feedback 7. Promote Your Content 8. Measure and Iterate By following these steps, you can create valuable content that resonates with your audience, establishes your expertise in healthcare management, and drives meaningful engagement and interactions.

Crie autoridade sendo uma referência para os questionamentos dos que estão à sua volta. Seja para esclarecer temas que são sua especialidade, seja para emitir alguma opinião. Aumente o engajamento com o seu público e assim você saberá quais são as questões mais pertinentes para abordar. Além disso, ao criar mecanismos para que seu público-alvo participe ativamente ( como enquetes ), você saberá qual a tendência de pensamento e preferências das pessoas. Isso será uma poderosa ferramenta para que você se torne um líder no setor.

1. Participate in Online Communities:. 2. Social Media Engagement: 3. Attend Industry Events: 4. Host Webinars or Live Q&A Sessions: 5. Collaborate with Influencers: 6. Provide Value in Discussions: 7. Seek Feedback and Input: By engaging authentically and proactively with your community, you can strengthen your reputation as a thought leader, expand your network, and stay informed about the latest trends and developments in your niche.

1. Research and Analysis 2. Testing and Prototyping 3. Pilot Projects 4. Thought Leadership Content 5. Collaboration and Co-Creation 6. Continuous Improvement 7. Risk-taking and Resilience By fostering a mindset of innovation and experimentation, you can differentiate yourself as a thought leader who not only understands current issues but also actively contributes to shaping the future of healthcare management.

1. Set Clear Metrics: 2. Feedback Mechanisms 3. Peer Review and Mentorship 4. SWOT Analysis 5. Benchmarking and Competitive Analysis 6. Adaptability and Flexibility 7. Continuous Learning 8. Iterative Improvement By consistently evaluating your personal brand and thought leadership efforts and making strategic improvements, you can enhance your influence, credibility, and impact within your niche and beyond.

Stay updated about industry trends, research, and best practices. Share your insights through blogging, social media, or speaking engagements at conferences and webinars. Seek opportunities to contribute to industry publications or collaborate on research projects. Mentor others to showcase your leadership skills and give back to the community. Be authentic in your communication, consistently delivering value to your audience. By following these steps, you can establish yourself as a trusted expert and strengthen your brand.