¿Qué hacer si tus contratos de marketing de influencers requieren asertividad en la negociación?

“I don’t play the odds, I play the man” - Harvey Spector. I think this should be the case. Dealing influences are dealing with creative people and not any traditional institutions. It will require understanding the person better rather than trying to create too much technicalities. If an influencer like you and you have something for them, the deal will be in yours always.

Turning your goals into a compelling story can make a big difference. Instead of just stating objectives, share the vision behind them, making your goals resonate on a personal level with influencers.

If your influencer marketing contracts require assertiveness in negotiation, approach the negotiation process with confidence and a clear understanding of your objectives. Clearly define your budget, campaign goals, and expectations upfront, and be prepared to negotiate terms that are mutually beneficial. Focus on building a positive relationship with the influencer while also advocating for your business interests. Be willing to compromise on certain aspects of the contract while standing firm on key terms that are critical to the success of your campaign. Utilize data and insights to support your negotiation points and ensure that the final agreement aligns with your marketing objectives and budget constraints.

When your influencer marketing contracts require assertiveness in negotiation, it’s important to prepare thoroughly. Understand the value you bring to the table and the specifics of what you need from the partnership. Start by researching industry standards for payment and deliverables to set realistic expectations. During negotiations, clearly communicate your terms, backed by data on past campaign performances and expected ROI. Be ready to explain why these terms benefit both parties. Remain open to compromise, but also know your non-negotiables. Practicing these points beforehand can boost your confidence, allowing you to negotiate assertively and effectively.

Treat any negotiations as an opportunity to find win-win solutions, rather than merely winning for yourself as the brand or agency. Being willing to compromise and give up certain points in order for you to gain ground on the points is essential.

One thing I've found helpful is inviting influencers to a brainstorming session, making them feel like part of the team and invested in finding a win-win solution.

Sometimes taking a step back and giving the influencer some space is the best move. It shows confidence in your offer and respects their need to process and decide.

Before finalizing any of your influencer negotiations, carefully analyze the details of your influencer agreements with your company's legal counsel as needed. And don't forget to maintain a positive relationship with your influencer partners and your brand. The influencer marketing world is smaller than you think.