Los comentarios de su cliente están causando retrasos en el proyecto. ¿Cómo se puede gestionar eficazmente esta situación?

A few ways to have better control and avoid delays in project’s - Align a calendar before stepping into the first day of execution like a network with clearly defined timelines for each step, time needed for analysis, even holidays in the period and delivery date - Sense of co ownership should come from both ends. It helps builds a lot of confidence and eventually brings in speed and quality both - Regular updates of any delays, cut off for decision making and additional time defined if that decision is delayed should be clearly communicated to all the parties involved And a quick tip - keep a few days buffer always amongst the key stakeholders. Always help to bring in the delight :)

Set clear timelines at the beginning of the project and take the client through these in detail, including revision rounds. Once agreed - if the client's feedback causes delays or is out of scope, it's important to be clear and open with your client to ensure that they are proactively kept informed of any delays as a result of their feedback.

To manage project delays caused by client feedback, I recommend setting clear expectations and deadlines for revisions, maintaining open communication to address concerns quickly, and offering solutions that balance the client's needs with the project timeline. This proactive approach will help keep the project on track and ensure client satisfaction.

You need to set clear expectations upfront—define timelines, feedback rounds, and deadlines and communicate the impact on the project’s timeline immediately if delays arise. You can offer solutions, such as prioritizing critical feedback or setting more structured review sessions. Encourage timely, focused feedback by providing specific questions or guidelines. If necessary, suggest a streamlined approval process to keep things moving. The key is to maintain a balance between being flexible and keeping the project on track, ensuring that both the client’s needs and the timeline are respected.

To ensure a smooth project, make sure you're all on the same page. Make sure you agree on a project timeline with clear deadlines. And to keep the project on track, set clear deadlines for each deliverable. Make sure you both agree on a timeline that works for both of you.

I find setting up SOPs always helps. At the start of the project, sharing and finalising on timelines is very helpful. Ensure you adhere to the SOP. Lead by example.

One of the most effective ways to communicate and set boundaries with the client is to set the expectations right from the get go. Upon project closure, it is essential to share a clearly outlined SOP doc along with a Gantt chart that states the timelines against the deliverables for complete visibility. Preempting challenges and highlighting probable outcomes and solutions even in the worst case scenario will make it easier for the client to trust your ability to run a tight ship while being able to tackle unexpected issues. It also builds credibility ensuring you come across as solution-oriented. Finally, I do believe that with every client, personal equations and how you build and nurture the relationship matters the most.

From the start of the project I tell my clients that they can change a lot of their minds, add ideas, take them away at the script change. Once we get into storyboarding stage we validate all ideas. By the time we are working on the animatic, they can see all these ideas in a time based manner. At this point, they have seen all of the ideas in the project (in this case a video) three times already. If they are making any monumental changes at the Animatic stage, then you know that they have either had a change of heart or that something else is affecting their decision making at which point you can adjust course. The point is that as they progress down the project path, you are making it known that they can change less and less

It is important to define the game rules with your client at the beginning of each project, define the deadlines, deliverables, amounts of adjustments and corrections, and how that and unforeseen will affect the deadlines stablished in the final schedule.

É importante manter uma comunicação aberta e transparente ao longo de todo o processo. Estabeleçer momentos regulares para revisar o progresso e discutir quaisquer ajustes necessários. Escutar atentamente as preocupações do cliente e procurar soluções colaborativas que atendam às expectativas de ambos os lados.

O que precisamos são de "solucionadores" e não de mais apontadores de problemas. Se o cliente não está conseguindo responder é provavelmente porque ele também está abarrotado de demandas e ainda não está confortável com o material ou a forma da apresentação. Trazer soluções não só para o briefing, mas para o processo e fluxo como um todo, pode ajudar a melhorar o dia a dia e a confiança/sinergia entre ambos os lados.

It depends on the project status and how many times you opened that door to your client, usually, giving alternatives a lot of time will affect your relationship with him and within the team, creating an unhealthy working culture based on rushing a lot because of minimal changes of the client every time.

This is what sets Don Draper apart from other creatives. Be like Don Draper. Be ready to jump in with better creative, a better solution to their (most likely) dumb suggestion at all times. Be in control. They are the ones that hired you for your creative and expertise so don't be afraid to state your opinion.

Já passei por situações onde o feedback do cliente foi negativo sobre uma peça/campanha no geral, e ao mudarmos algo simples e pontual, a campanha/peça foi aprovada. Temos que entender que nem sempre o feedback do cliente pode ser claro e específico sobre onde mudar. Cabe a nós especialistas, ouvir no detalhe e buscar soluções diferenciadas para apresentar normalmente, e nem sempre o que o cliente pediu, é a melhor solução, e o que ele espera. Por isso a importância de sugerir e surpreender com novas opções.

Sem dúvida passar um cronograma de ajustes e apresentações é fundamental para manter a organização e o cumprimento dos prazos. Um cronograma inverso a partir do dia que a peça precisa estar no ar é sempre a melhor forma de agir, pois assim o cliente e agência tem a visão macro do dia o material precisa ser aprovado, ir para os veículos e produção.

I found the "Right-to-Left" approach very useful, meaning that: a) you determine the RIGHT communication tool that your client prefers. This can be a specific soc-med platform or simpel person-to-person phone call. Getting their attention is paramount to a timely follow-up. And b) you know who is LEFT to pass on the message when you really can't get through to your client. Locating the redundant responsibles with the right access to your client is almost as valuable as direct access, as their attention is often more readily available.

Es esencial saber escuchar y preguntar. Para que ambas partes tengan claros los requerimientos, para qué son, a quienes va dirigido, fechas de entrega, entre otros temas que tienen vital importancia para que los entregables sean efectivos y cumplan con lo que busca el cliente.

Feedback loops can be a real challenge. Getting stakeholder feedback early and often when a new collaborative effort kicks off is imperative. Also, ensuring all reviewers agree to the concept before the project moves from ideation to production is essential. There's nothing worse than getting to the five-yard line only to find out one of the key stakeholders isn't aware of the direction or goals of the project. Getting buy-in from all stakeholders at each phase of the project is an excellent way to limit costly revisions.