Tu marketing digital no está impulsando las ventas en tu tienda física. ¿Cómo se puede cambiar el rumbo?

Your digital marketing should act as a gateway to your physical store. Encourage this by offering online deals that can only be redeemed in store. This boosts foot traffic and strengthens the link between your online and offline presence. Use geo - targeting to send personalised promotions to nearby customers, and make sure your website and social media highlights the unique in-store experience they can expect.

An online portal can significantly boost sales to an offline store by implementing strategies that create a seamless and integrated shopping experience. For example, offering services like "Buy Online, Pick Up In-Store" (BOPIS) encourages customers to visit physical locations, where they might make additional purchases. Online portals can also use geo-targeted promotions and discounts that are redeemable in-store, driving foot traffic. Furthermore, integrating online appointment booking for in-store services or personalized shopping experiences can attract customers who prefer hands-on interaction or need assistance.

While driving traffic to a physical store can be straightforward, considering e-commerce only represents 15% of total retail sales in the US, it's still important to measure attribution accurately. If you're not seeing results, focus on identifying customers who are more inclined to shop in-store. Test different options and offers to attract these customers to your physical location and bridge the gap between your online and offline marketing efforts.

Para transformar sua estratégia digital em resultados na loja física, é essencial empoderar seus vendedores. Eles são a chave para converter o engajamento online em vendas reais. Ofereça promoções exclusivas que atraiam clientes para a loja, mas deixe que o atendimento personalizado e a expertise dos vendedores sejam o diferencial. Crie uma conexão entre as interações online e a experiência presencial, mostrando que o time da loja física é o coração da marca, capaz de oferecer uma experiência única e memorável aos clientes.

Assuming you have a digital marketing strategy that has successfully driven online sales. Translating that to in-store sales as you expand your retail presence can look like this: -Emailing your customers with digital offers to go purchase in-store -Making a big splash on social about new store launches -Running influencer campaigns showcasing the product on shelf, driving people into stores -Running localized ads that drive people to a digital coupon, store locator, retailer app/site aggregator, or grocery delivery service

Digital marketing should only be the first step in attracting customers to your physical store location. No matter how interested they might seem while browsing your website, to convince them to take the effort to travel to and enter your store physically, you must engage with them in a more personalized manner, preferably via email after acquiring their email address as a condition of browsing the website or receiving an in-store coupon for first-time purchases.

Engaging customers through a contest in light of a new store launch is a great idea! And may totally work. But more often, shoppers aren't making special trips for your product. The key is to be top of mind so that they add you to their shopping list when they go to the store, or when they do spot you on the shelves, they put your product in their basket. This is why pairing a robust digital marketing approach that includes organic social, paid social, and influencer with in-store demos and displays is critical. It's about maximizing the exposure of your brand to shoppers all the way through the whole funnel from awareness to purchase.

Build a strong online community and seamlessly transition followers into customers. Encourage social media engagement through in-store events and Instagrammable moments. Foster a sense of belonging by creating a community around your brand. This integrated approach drives foot traffic, increases customer loyalty, and generates valuable word-of-mouth marketing. Remember, the goal is to create a seamless and engaging customer experience across all touchpoints.

Today customers are omnichannel in their shopping habits. If you too are an omni-channel player, its important to focus on your omni-channel and your offline customer to ensure they visit physical stores more. They are your low hanging fruit and its easier to get a visit from them vs. an online only customer. Its not that you cannot convert an online only customer, but you need to give them serious incentive to make the move. These could be an experience which can onyl be had at a store (e.g. launch of a new fashion collection via a fashion show at the store). Also look at influencer interactions. Beauty brands can use this successfully to transit online customers to a store using teh influencers reach.

When a customer responds to a digital campaign and visits the shop but doesn’t convert into a sale, it’s crucial to delve into the root cause of this disconnect. Evaluating the situation and pinpointing specific problems are essential steps in finding an effective solution. Several factors could be contributing to this issue like - Product Discrepancy - Mismatched Experience - Underprepared sales executives - Inventory Issues To address these challenges, businesses should implement a comprehensive approach that includes regular audits of the customer journey, consistent alignment between online and offline channels, and ongoing staff development.

Leverage online data to enhance the in-store experience. Analyze shopping patterns to identify popular products and strategically place them in-store. Personalize recommendations based on online browsing history, encouraging customers to visit your physical location. By bridging the online and offline worlds with data, you create a seamless and engaging customer journey.