When budget constraints hit, it's crucial to think creatively. For instance, partner with influencers who resonate with your brand for mutual promotion, or explore user-generated content (UGC) to reduce production costs. Also, double down on email marketing—it's cost-effective and has high engagement rates. Don't forget to leverage data to refine your audience targeting, ensuring every dollar spent reaches the most relevant customers. By being resourceful, you can maintain impact even with a reduced budget.

Ramping up organic methods like content marketing or increasing activity on social media can maintain your brand presence without burning through your budget. Prioritize initiatives that have a proven track record of delivering a high ROI.

Prioritize the spend that is bringing the most return. Usually this might be efforts for re-engaging existing customers or converting non-buyers subscribed to your brand. Cut marketing spend or advertising that is either creating longer sale cycles or just failing to convert prospects. Move to lower-cost but longer-term strategies, like spending on campaigns that are cheaper but don't result in an immediate sale — many ecommerce brands do this by focusing on growing their subscriber base without asking for a sale, then converting them over time with email or SMS marketing.

Cut down on losses but extracting more out of the profit making campaigns. Pull the plug on the campaigns that do not work and dedicate those resources to scale what is working. The profit from this should offset the losses made.