Su objetivo es impulsar el crecimiento del negocio. ¿Cómo puedes mejorar tus habilidades de pensamiento estratégico para el éxito?

To enhance my strategic thinking skills and drive business growth, I focus on broadening my perspective by staying informed about industry trends and emerging markets. I regularly challenge myself to think creatively, considering both short-term gains and long-term impacts of decisions. Seeking diverse viewpoints from mentors and colleagues helps me identify potential opportunities and threats that I might overlook. Additionally, I prioritise continuous learning, whether through courses, reading, or networking, to refine my ability to anticipate and adapt to changing business landscapes.

> ansoff matrix can help companies make strategic decisions based on market and product considerations > stay on top of industry trends, emerging technologies, and changing customer preferences in advance of new developments > identify opportunities and disruptions by using tools such as environmental scanning, competitor analysis, and trend analysis > encourage diversity of perspectives, backgrounds, and expertise within and outside the organization > promote experimentation, risk-taking, and continuous improvement in the organization > challenge assumptions, test hypotheses, and make informed strategic decisions by using data

En mi trayectoria profesional, he adoptado la curiosidad como una herramienta esencial para el desarrollo de estrategias comerciales exitosas. En mi rol como Jefe de Producto, constantemente me pregunté cómo optimizar el surtido de productos en el canal digital, lo que me llevó a explorar nuevas marcas y categorías. Al profundizar en las tendencias del mercado y los comportamientos de los clientes, logré posicionar la marca de manera más competitiva, siempre cuestionando el status quo para identificar oportunidades de mejora y crecimiento.

Do you believe your team is operating at an all-inclusive expert level? A team like this can be easily identified. They are committed to a unified and common goal, they lean to each others skills and work as a collective without resistance. As a team they require and inspire excellence for the entire group and therefore yield results, not reasons. It starts with a common goal...where definitions are clear and the mission fully defined. "If the intention is clear, the mechanism will appear." - Brian Klemmer

Um dos pontos que considero muito importante e super difícil nos dias de hoje é olhar para o seu negócio também no longo prazo. Tentar imaginar como estará em 10 ou 20 anos. E como fará para chegar lá.

El aprendizaje continuo ha sido una pieza clave en mi desarrollo profesional, permitiéndome anticipar y adaptarme a los constantes cambios en el entorno comercial.

One effective approach is to seek diverse perspectives—engaging with cross-functional teams, as I did at EDAG, helps in understanding different facets of the business. Continuous learning is also key; staying updated with industry trends and best practices sharpens your ability to foresee opportunities. Lastly, scenario planning—anticipating various business outcomes and preparing for them—has been a vital tool in my experience at ACT Digital, driving informed decision-making and sustained growth.

Analyzing the business data within the company might drive valuable strategic insights that can lead to significant business growth. Aim to analyze the data taking into account the whole process - for example, the full lifecycle of the customer journey - from lead gen (marketing data) to win rates, deals sizes (sales data), and eventually customer data (churn, NPS). This could lead to business recommendations related to target markets, product development, and geo coverage

To enhance strategic thinking skills for success, engage in activities such as scenario planning, SWOT analysis, and trend analysis to anticipate future opportunities and challenges. Seek diverse perspectives, continuously learn from industry trends, and cultivate a growth mindset. Develop critical thinking and problem-solving skills, prioritize time for strategic reflection, and set clear goals aligned with the organization's vision. Practice adaptability, creativity, and decision-making under uncertainty to navigate complex issues effectively and drive strategic success.

El análisis profundo ha sido un pilar fundamental en mi gestión estratégica, permitiéndome identificar oportunidades clave para optimizar el negocio. Durante mi experiencia como Product Manager, desglosé los objetivos comerciales en metas específicas para cada local, aplicando un análisis exhaustivo de indicadores como la rotación de productos, márgenes y el espacio por m2.

En mi trayectoria, siempre he priorizado una visión a largo plazo para asegurar el crecimiento sostenible de las categorías que gestiono. En mi rol como Jefe de Producto, diseñé estrategias comerciales y de marketing enfocadas no solo en aumentar las ventas a corto plazo, sino también en fortalecer la presencia digital y la diversificación de productos en el canal E-commerce.

To enhance your strategic thinking skills collaborating with teammates is essential. You can learn more in a group rather than learning by yourself. Some good tips that I would suggest are: Get feedback: Ask trusted colleagues or mentors for their opinions. Find a mentor: Learn from experienced professionals who can provide guidance. (Doesn't necessarily have to be your manager) Join a mastermind group: Collaborate with like-minded individuals to share ideas.

Reconozco que el pensamiento estratégico se fortalece a través de la colaboración y la diversidad de perspectivas. Al integrar las ideas de mi equipo y fomentar un ambiente donde se valorara la contribución de todos, logramos superar los objetivos establecidos.

La reflexión constante ha sido clave para ajustar y mejorar mis estrategias a lo largo de mi carrera. Después de cada proyecto importante, dedico tiempo a evaluar los resultados obtenidos, los desafíos enfrentados y las lecciones aprendidas. Al aprender tanto de los éxitos como de los fracasos, he refinado mi toma de decisiones estratégicas para futuros proyectos