Estás en desacuerdo con las partes interesadas sobre la dirección del contenido. ¿Cómo se alinean los objetivos empresariales de forma eficaz?

To align business goals with stakeholders' content direction, I’d facilitate open communication to understand their concerns, present data-driven insights showing how our strategy meets audience preferences and business objectives, and find common ground to collaboratively develop a mutually beneficial content strategy.

Yes, goals and objectives are important - but so are the products, services, etc. the company is trying to sell. This can be straightforward if you're "merely" selling a product - but it tends to get a bit more tricky when you sell solutions or services, i.e., something at least partially "intangible." In these cases, understanding a company's value proposition and service design becomes crucial! Your content strategy should always be rooted in educating and / or entertaining the audiences around something that, ultimately, connects back to the kind of value the company creates... so make sure your discussions are rooted in a shared understanding of what that is.

First, prioritize understanding their concerns and perspectives. Engage in open dialogue to clarify their expectations and objectives for the content strategy. Second, present data-driven insights and market research to support your proposed direction, demonstrating how it aligns with broader business goals such as increasing brand visibility, enhancing customer engagement, or driving sales. Third, seek common ground by proposing compromises or adjustments that integrate stakeholder feedback while staying true to strategic objectives. Finally, establish clear metrics and milestones to measure success, ensuring continuous evaluation and adaptation based on performance data.

Listen actively to understand their perspectives Present data-driven insights supporting your view. Link content strategy to business objectives. Propose compromise solutions that address key concerns. Use case studies or examples to illustrate potential outcomes. Facilitate a collaborative workshop to find common ground. Create a pilot project to test different approaches Establish clear KPIs to measure content effectiveness. Maintain open communication throughout the process. Be willing to adapt your approach based on results. The goal is to find a solution that serves the business while respecting stakeholder input. Focus on shared objectives and be open to constructive feedback.

It's tough to talk through a disagreement if you and the stakeholder(s) aren't on the same page and working at cross purposes. Before you argue for your position, do some level setting. Ask about the goals they hope to achieve through the content. If you're in agreement, you can start talking through the best ways to reach those goals. If you're not in alignment, then you can say "Ah, I see why we disagree here," and then talk through the respective goals: - Why you want to achieve them - How achieving them helps the company - Whether one or the other of the goals (or some combination thereof) is the best way to move forward Once you're looking in the same direction, you can collaborate on the content through that shared perspective.

When you and stakeholders disagree over the direction of content, open the lanes of communication to show you are there to listen in good faith. This will make it easier to arrive at a decision for moving forward, whether it's a compromise or you see things their way or they see things your way. Be transparent and say this isn't about you or them trying to win. It's about hearing each other's points of view and seeing whether they will lead to the goals you're trying to reach. Show you're willing to listen so they reciprocate and the disagreement turns into a collaboration about finding the best way to create the content that does what you both want it to do. Instead of competing with one another, work together through open dialogue.

It's much easier to make progress on a project that involves stakeholders if you work together from the outset. Including stakeholders in the planning helps them feel valuable and involved. And it prevents a situation where you present a draft that is different from the one they had in mind. Ask them their opinions and what they think the final product should look like and why. Talk through the outline so that when you start creating, you're confident that you have full buy-in from your teammates. This will reduce the chances that anyone will require a do-over or will feel like their input wasn't included or considered. Involve stakeholders in the planning, and they'll be motivated to contribute. This helps you in the long run.