Clear communication and rigorous vendor selection are key in the Asia-Pacific market, where brand reputation can significantly influence consumer trust. According to a 2021 survey by Edelman, 73% of consumers in the Asia-Pacific region expect brands to align with their values, emphasizing the importance of this alignment. An effective example is the rebranding of DBS Bank in Singapore, where the company meticulously selected vendors who shared their commitment to innovation and sustainability. DBS implemented detailed brand guidelines and conducted regular audits to ensure that all external partners, from advertising agencies to digital content creators, adhered to their brand values throughout the rebranding process.

Acredito que ao invés de tratar os fornecedores apenas como prestadores de serviços, envolva-os como parceiros estratégicos no processo de rebranding. Compartilhe a visão de longo prazo da marca e alinhe expectativas de crescimento conjunto, fortalecendo o compromisso com os novos valores. A melhor forma de fazer os alinhamentos corretos de valores, é a comunicação e a clareza sobre sua própria marca.

Unleash the Power of a Rebrand: Turn Vendors into Brand Ambassadors. Let's talk rebranding. Not just any rebranding. The kind that propels your business into the stratosphere. It's not just a logo change or a fancy new tagline. It's a journey. One that holds the potential to transform your brand. But here's the catch. Your vendors are on this journey with you. They're not just suppliers or service providers. They are the extension of your brand, the faces who carry your brand values to the world. So, how do you make sure they're on the same page? Simple! Start with crystal-clear communication.

When rebranding, ensure external vendors align with your brand values by setting clear standards and fostering ongoing collaboration. An example from Maharashtra is the rebranding of the iconic Chitale Bandhu Mithaiwale, a renowned sweets and snacks brand. During their rebranding efforts, Chitale Bandhu established detailed brand guidelines that included their commitment to quality, tradition, and authenticity. They worked closely with external vendors, including packaging and marketing firms, to ensure these values were consistently reflected in all materials and communications. Regular meetings and feedback sessions helped align vendors with the brand's core principles, ensuring a unified and authentic rebrand.

Es crucial que tus proveedores tengan claro tus valores y expectativas desde el inicio, debes trabajar con proveedores con un historial, políticas y procedimientos alineados con los valores de tu marca o que demuestren una disposición genuina para adaptarse a ellos para ser consistente con los valores que tu marca predica.