Al lidiar con una crisis de relaciones públicas de las reseñas en línea, ¿puede reconstruir la confianza de manera efectiva?

- Transparency: Openly acknowledge issues and actions taken. - Responsiveness: Address grievances promptly and publicly. - Proactive Engagement: Demonstrate ongoing improvements and commitment. - Respectful Interaction: Engage with reviewers respectfully, offering solutions. - Positive Reinforcement: Highlight positive feedback and testimonials to balance perceptions. - Consistent Communication: Maintain regular updates and demonstrate sincerity in rebuilding trust.

Timely and sincere is exactly right! You need to act fast and share that you care, even if you need to looking into the answer or solution deeper. And, never, by any means, start an online argument. They last forever.

An organization should always be listening to what people are saying online about their brand... the good, bad, and the ugly. When the bad and ugly happens, organizations need to have a plan in place to response to these online reviews. While acknowledging fast is important and that's where a holding statement is needed, it is also essential that research takes place to ensure this a valid concern. Real and fake reviews should be handled differently.

Always take the time to ask if you can contact them directly! This shows that they are talking to a person who cares about their concerns and wants to work towards a solution. Oftentimes, the PR person turns them over to customer service for a deeper level of longer term care.

Engaging directly with those who have left negative reviews is an opportunity to demonstrate your commitment to continuous improvement and customer satisfaction. By addressing concerns head-on, you not only resolve individual issues but also showcase your brand's dedication to transparency and accountability. For instance, in the wastewater treatment industry, a company might receive a negative review about a delayed project. By promptly reaching out, understanding the root cause, and offering a solution, the company can turn a dissatisfied client into a loyal advocate, thus reinforcing its reputation for reliability and responsiveness. Until then- keep it flowing.

When faced with online negative reviews, a personalized responses that addresses the reviewers’ concern can show that you value their feedback, care about your clients and are committed to resolving their issues. Offer solutions or compensation when appropriate and invite them to discuss their concerns further offline.

Use tools to track mentions and sentiment related to your brand across online platforms. This monitoring allows you to respond quickly to new issues and understand overall public perception. By staying proactive, you can gather additional feedback, address concerns promptly, and mitigate potential damage to your brand's reputation.

Don't just share something and then leave the conversation. Monitor the review for continued responses and address them as appropriate.

Debemos poner especial atención a las redes para atender este tipo de situaciones de manera puntual, contactando a la persona o personas en cuestión, siendo empáticos y mostrar verdadero interés en su inconformidad, muchas empresas o negocios pequeños abren sus redes y se olvidan de darles mantenimiento, todos buscamos recomendaciones en línea para acudir a consumir cualquier producto o servicio..