A continuación, te explicamos cómo puedes distinguir el marketing de productos de otras funciones de marketing.

Product marketing is the process of facilitating a product's journey to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product

Product marketing stands out by focusing intensely on a specific product's lifecycle—from conception to market launch and beyond. It involves deep dives into product features, competitive analysis, and crafting unique value propositions that resonate with target audiences. This role bridges the gap between product development and sales, ensuring alignment and effective communication of product benefits. #ProductMarketing #CustomerValue #StrategicAlignment

A product strategy is a plan that you implement as you develop your product and bring it to market. While you may have identified a significant new product idea, being able to go from that idea to realized sales will require an effective product initiatives roadmap. The product plan involves decisions regarding product classification, differentiation, target markets, pricing, distribution channels, and promotional tactics. It is a key component of a business plan that may be used to secure funding, or as a specific set of guidelines and steps to follow to keep your business on track to selling your products. While the specifics of your business and actual products will define exactly what goes into your product strategy.

n the complex world of product management, success often hinges on effective cross-functional collaboration. A product manager's role extends beyond simply defining features and priorities; it requires orchestrating diverse teams, each with its expertise, towards a common goal. In this article, we will explore the significance of cross-functional collaboration in product management and offer strategies to ensure seamless teamwork throughout the product development process.

Competitive analysis and market intelligence can be one of the most fun parts of PMM work. It’s also a great way to establish yourself as an expert in your org. Try these to get started: 1. SWOT Analysis: Using a SWOT framework (Strengths, Weaknesses, Opportunities, Threats) gives you a bird’s eye view of the market. Be sure to run a SWOT on your own product as well, for comparison. 2. Competitive Empathy: We all know about customer empathy, but can you extend that same empathy to your competitors? Customers may be choosing their product over yours for a number of reasons. The more you can appreciate and respect where your competitors are gaining traction, the closer you’ll get to understanding customer pain points.