A continuación, te explicamos cómo puedes mejorar tus habilidades de fotografía y videografía para el marketing de influencers.

1. Rule of Thirds: Divide your frame into thirds and place key elements at the intersections for balanced compositions. 2. Lighting: Use natural light whenever possible for soft, flattering effects. Understand how to manipulate light for better results. 3. Composition: Beyond thirds, use leading lines, symmetry, and framing to guide the viewer's eye. 4. Balance and Engagement: Keep your shots visually balanced while creating interest with textures and focal points. 5. Natural Light: Learn to utilize natural light effectively to enhance your photos and videos.

Don’t underestimate what you can do with an iPhone in terms of video and photography. The more you master mobile production techniques the more relevant you’ll remain. Use AI and embrace it. Master natural light flows, and always record your audio on a separate device. Audio is MOST important for telling your unique story.

Learn to use natural and artificial light effectively. Experiment with different lighting setups to see what works best for different scenarios. Ensure your shots are well-focused and properly exposed. Learn how to manually adjust your camera settings. Experiment with various angles and perspectives to add depth and interest to your content.

Don't just master the basics—redefine them. Most influencers stop at the rule of thirds and proper lighting, but push further by understanding why these fundamentals work and how you can creatively break them to stand out. True mastery isn't about following rules; it's about knowing when and how to break them to create something truly unique.

Photography can be an iceberg of concepts and techniques... But before diving into the technical side of it, there are 3 basic concepts you can master without having expensive gear. 1- Composition: The Rule of Thirds, The Golden Ratio, Leading Lines, Patterns, Negative Space, Balance... 2- Color: Understand color theory, complementary colors, and develop your own style. 3- Lighting: Natural vs. artificial light, soft vs. hard light, and the direction of light. After mastering these basics, get a bit more technical. Understand ISO, Shutter Speed and Aperture, you'll be on the right track.

While you don’t need the most expensive gear, having a good quality camera, lenses, and audio equipment can make a significant difference. Use tripods or stabilizers to keep your shots steady, especially for video content.

Instead of chasing the latest tech, find gear that accentuates your strengths and distinguishes your brand. Remember, the right gear should feel like an extension of your creative expression, not just a tool.

My advice is twofold: A) immerse yourself in photographers and their images. Study them. Look at how the light falls on the subject. Look at how the exposure - think about how the shutter speed and aperture have affected the image. Look at the presentation - are there details in the darkest and lightest areas? Develop how you could replicate the same results you see in your favorite photos. And, B) in most cases the 3 things that will improve anyone’s photos 1. Get closer to your subject, 2. Make sure the subject has more light falling on it than the background, 3. When composing the shot - look at the four corners of the frame and make sure there are no distractions pulling away from the subject!

While it is great to invest in better gear, it is also essential to understand the context of what you are shooting. Do you need to improve your audio? Then, a good mic needs to be purchased. Suppose you need a way to stabilize your footage, get a tripod or gimbal. When you are shooting content for social media and have an iPhone or an Android with a great camera, you have everything you need to start creating content. While investing the money is good, you don't need to buy the most expensive gear to create quality content. Invest in the gear that helps you get the job done.

One thing I find helpful is doing a study prior to setting out, of the terrain, the weather, the seasonal vagaries, the popular spots and if out of the way places, time factor

Learn to use photo and video editing software like Adobe Photoshop, Lightroom, Premiere Pro, or mobile apps. Develop a consistent editing style that matches your brand’s aesthetics. This helps in creating a cohesive feed and recognizable content.

It's not just about correcting flaws but about crafting a narrative that resonates. Authenticity doesn't mean raw; it means polished to perfection in a way that feels genuine.

Editing is a lifelong learning endeavor. The first video I ever edited was in fact "in camera" on a cheap handheld camera—we would film a scene, the hit the stop button, then pick up the action immediately after hitting record again! I would eventually move to iMovie, then Final Cut Pro, and now I use Adobe Premiere Pro. I am constantly learning new tools and techniques; editing can have a profound effect on your final product. I'd agree that less is more... your tendency will always be to use transitions and effects TOO much. The next time you watch a film, you'll notice that transitions are rarely if ever used. Using hard cuts that are timed well is actually the best way to edit, in my opinion.

Stop editing your work to look like everyone else's. Many photographers and videographers in a small community will shoot and edit the same style. You should refine your technique as long as you need to but eventually people who know what to look for want to be able to be able to differentiate your work from others.

Necesitas establecer procesos desde que respaldas el material hasta que entregas ese material. para que reduzcas el riesgo de que algo no salga en tiempo y forma. Debes de conocer muy bien tus programas de edición para que puedas resolver cualquier problema técnico. ya sea el programa que uses. te tienes que volver profesional en tu software (saber todos los shortcuts etc). Crea procesos.

Utilize online resources like YouTube, blogs, and courses on platforms like Udemy and Coursera to learn new techniques. Attend photography and videography workshops or classes to gain hands-on experience and learn from professionals. The best way to improve is by practicing regularly. Challenge yourself with different projects and styles.

Continuous learning isn't about staying ahead; it's about staying relevant. In a rapidly changing digital landscape, the best content creators are those who anticipate trends, not just follow them.

Seek to participate in events that will enable updating with the latest, especially launches. Boadcast show is an annual event that brings under one roof the latest. Also seminars and workshops introducing new concepts in tech development.

In an age where new content is constantly filling your feed every second, it feels like we are having to learn all the new editing skills, videography skills, etc. all the time. I think input is important, but none of the skills you learned will matter if you don't output your new knowledge and try something new. If you are only on the hunt for the newest trends, it will be exhausting to keep up! Now that we have so many tools to tracks the insights of the content we create, I personally think I've learned the most from studying my past work and seeing what worked and what didn't.

I absolutely agree with continue to educate yourself on the craft that you love. There are so many elements to a successful photography business. Start with your learning about your equipment...cameras, lighting and software. This alone is a wealth of information to keep up with and it's a great start to make you a great photographer.

Focus on telling a story through your visuals. Whether it’s a single photo or a video, make sure it has a clear narrative. Keep an eye on current trends in influencer marketing and incorporate them into your content creatively. Create content that encourages audience interaction, like polls, Q&A sessions, or challenges.

Visual engagement isn't just about aesthetics—it's about creating an experience. A flawed but emotionally gripping piece can be more impactful than a technically flawless but soulless one.

Don’t use AI to blast people with visual explosions morphing from scene to scene. Take a minimal approach when using AI for visual enhancement.

Claro, estímulos visuales dependiendo para que red social vaya el contenido. realmente es conocer de narrativas y tipos de contenido para cada red social o plataforma donde se va a reproducir tu contenido.

Experience and live the story you want to convey. It's as easy as that. Don't stress about it. There's a lot of lives waiting for us to teach all of us a lot of things. Keep an open mind to experience them.

Feedback is your secret weapon, but not in the way you think. Instead of just looking at likes and comments, dive deeper into the why behind your audience's reactions. The most successful influencers aren't just reactive; they're proactive in shaping their audience's tastes.

If the goal is to be influential with your content, photo or video, you have to say something worth engaging with. The picture is the hook, the thing to make people stop scrolling and look at whatever it is you’re trying to say. The written text is what will get you the likes, the follows, and the shares. If you’re looking to enhance that, through your photos a little bit, don’t just post the first thing you think of. On the other hand don’t take one million photos and search for the perfect one. Instead make the image induce curiosity. And if we’re talking about video, it’s the same principal, but you put the copy inside the video itself so they don’t have to read.