A continuación, te explicamos cómo puedes integrar los comentarios de la formación continua en tu trabajo diario de Relaciones Públicas.

A big theme right now is AI so learning how to incorporate it to strengthen your PR strategy and provide efficient solutions to your workload is important. Examples can range from using AI to track outreach to coming up with new ideas.

Integrate feedback from continuing education into your daily Public Relations work with these steps: - Stay Updated: Regularly attend industry webinars, workshops, and courses. - Apply Learnings: Implement new strategies and insights in your campaigns. - Share Knowledge: Foster a learning culture by sharing takeaways with your team. - Refine Tactics: Use feedback to improve messaging, media relations, and crisis management. - Drive Success: Continuously evolve to advance skills and boost organizational success.

1/ Encourage people to put themselves in others' shoes, seeking the “Principle of Commonality and Law of Individuality interlinked consensus”. 2/ Encourage all kinds of strengths and weaknesses, complementing each other in order through compounding and corresponding.

"Ante el vertiginoso avance tecnológico, la humanidad se encuentra en un punto de inflexión: debemos abordar el nuevo tren de la Era Digital y despedirnos definitivamente de los paradigmas de la Era Industrial."

Cada vez los cambios son más ágiles e innovadores, y no solo los profesionales de relaciones públicas debemos estar atentos para adaptarnos a los cambios, sino en todas las carreras y en todo aspecto de la vida en general. "Lo único que no cambia es el cambio"

I made it a habit to start my day by reading industry newsletters and blogs. This routine kept me updated on the latest trends and innovations in PR. For instance, I learned about the increasing effectiveness of interactive content, which led us to incorporate quizzes and polls into our campaigns, resulting in higher engagement rates. It’s important to commit to lifelong learning Adopt a mindset of lifelong learning where you continuously seek to improve your knowledge and skills. This commitment helps you stay ahead of industry trends and enhances your ability to innovate and adapt.

I set Google Alerts for the terms/fields of study I would like to learn more about and I get content from all over the globe based on those alerts. I learn how others are utilizing terms as strategy and/or daily practice. The alerts (more often than not) keep me abreast of industry changes as well as industry leaders and even lead me to seek and find podcasts and other content to round out my understanding. Kind of an "old school" tactic but it is still working.

If there is one thing I can say without a doubt and in its simplest form, I will always be a lifelong learner, and my learning has just begun. My current organization has provided opportunities to "learn" daily, and I know substantially more now than I did when I first arrived on the scene. Never be afraid to let someone teach you what they know.

Nicht nur Weiterbildungen gehören zum KVP. Ich finde, dass man durch Wissen Teilen und Fachaustausch mit anderen Fachleuten viel Neues lernen kann bzw. Ideen entwickelt. Arbeitsgruppen, Fachforen oder Expertentreffen sind gute Möglichkeiten sich auszutauschen und neuen Input zu zu bekommen.

El aprendizaje no debe detenerse, siempre debe mantenerse, una estrategia es procurar estar informado y al corriente de las últimas noticias del sector, esto nos otorga herramientas para sostener conversaciones importantes y tomar decisiones más precisas. Un profesional informado siempre proyecta una mejor imagen y da confianza. También se sugiere que se preste atención a noticias de temas coyunturales y de interés general, ya que esto da contexto y brinda herramientas adicionales.

Integrate feedback from continuing education into strategic planning by first assessing the new knowledge and skills gained. Use this insight to refine your PR strategy, ensuring it aligns with current industry trends and best practices. Update your strategic goals to incorporate innovative approaches and techniques. Apply new methods to enhance campaign planning and execution. Continuously review and adjust your strategy based on performance metrics and feedback to ensure it remains effective and relevant. By incorporating fresh perspectives, you enhance the overall impact and success of your PR initiatives.

By proactively integrating feedback into your planning, you not only stay relevant but also lead the way in adapting to industry changes, ensuring your PR efforts are both innovative and impactful.

After a seminar on stakeholder engagement, I learned about the growing importance of personalized communication. We revised our strategic plan to segment our audience more effectively and tailor messages to meet the specific needs of each group. This approach increased engagement and satisfaction among our stakeholders.

We rarely plan our activities and we rarely do it strategically. To achieve this, it is necessary to be constantly learning and updating our tools. By doing so, we will achieve our objectives.

Insertar lo aprendido en nuestra planificación estratégica es la aplicación del propósito de la educación, puesto que de lo contrario no tendría sentido el educarnos y tampoco nuestra planificación sería estratégica. Si no aplicamos lo que aprendemos a nuestro modelo de planificación estratégica en relaciones públicas, entonces no estamos potenciando nuestros conocimientos.

After attending a conference on digital PR strategies, I shared key takeaways with the team during our weekly meeting. We discussed how to incorporate these new insights into our current campaigns and brainstormed ideas together. This collaborative session not only aligned our efforts but also sparked innovative approaches we hadn’t considered before.

Nicht alle Kolleg:innen haben Zeit an Weiterbildungen teilzunehmen. Das erworbene Wissen zu teilen und an Praxisbeispiele im Unternehmen anzuwenden sollte ein fester Bestandteil von Teammeetings sein. Einerseits kann derjenige der das Wissen teilt, es festigen, andererseits profitiert das ganze Team von seiner Weiterbildung.

Sharing feedback from continuing education with your team is essential for cultivating a learning-focused culture. By holding discussions and encouraging everyone to contribute their perspectives, you not only integrate diverse insights but also strengthen team alignment. This collaborative approach ensures that the entire team moves forward together, leading to more cohesive and effective PR strategies. Personally, I've found that when everyone feels their expertise is valued, it not only enhances the work but also boosts team morale and engagement, ultimately driving better results.

El conocimiento que no se comparte, no es conocimiento, el aprendizaje debe ser colectivo, y es importante también tener la retroalimentación del equipo para fortalecer nuestro punto de vista y el impacto de estos aprendizajes.

After implementing new social media strategies learned from a recent course, we tracked metrics such as engagement rates, follower growth, and content shares. This data revealed that our new approach was significantly increasing audience interaction, leading us to expand these tactics across other campaigns

To evaluate the impact of integrating feedback from continuing education into PR work, start by setting clear objectives based on new skills and knowledge. Measure the effectiveness of updated strategies through key performance indicators (KPIs) such as media coverage, engagement rates, and client satisfaction. Conduct regular assessments to compare pre- and post-implementation results. Gather qualitative feedback from clients and stakeholders to gauge improvements. Adjust tactics as needed based on these evaluations to ensure that the integration of new insights leads to measurable enhancements in PR outcomes.

Integrating feedback from continuing education into daily PR work enhances client communication. Apply new insights to refine messaging strategies and ensure they align with client goals. Use advanced techniques learned to tailor communications more effectively to diverse audiences. Regularly update clients on the progress and impact of PR campaigns, incorporating feedback to show responsiveness and adaptability. Foster open channels for client feedback, and implement their suggestions to improve satisfaction and outcomes. By continuously evolving your communication approach, you strengthen client relationships and demonstrate a commitment to excellence.

Manche Kunden haben „Angst“ vor Neuerungen (das Allbekannte funktioniert doch gut, wozu was ändern). Dem Kunden neue Ansätze aus einer Weiterbildung näher zu bringen kann bei der Überzeugung helfen Neues auszuprobieren und Vorbehalte abzubauen. Bei manchen Kunden läuft es nur über „Steter Tropfen höhlt den Stein“.