A continuación, te explicamos cómo puedes liderar a tu equipo de Experiencia del Cliente para aumentar la satisfacción del cliente.

One thing that I have found out over the years is actually giving true empowerment through consistency to your team. Yes it does start with training giving them the resources and ability to make the best decisions possible that will affect not only the business but them in a positive manner which equates to a greater financial outcome for all, one of the best I’ve seen in real time is the Wynn! After my experience there I set my bar for me and any team that I oversee to that level and the success that came with that was 2nd none. With the economy and technology the way that it is this type of guest experience is a must and your team needs the ability and feel comfortable enough to make that impact.

Remember, You only can effectively empower people if you trust and that is about 2 aspects: 1. Team Competences: People in CX need to be passioned for service and must have cx knowledge 2. Communication: You could have the best team in the world and fail if you don't practice effective communication. Your team needs motivation, social integration, recognition to boost their skills in order yo achieve the goals.

The first thing is always going to be "My team or as a leader, I got their back" When it comes to CX specifically, there are going to be situations where employees would start to feel that for customers and their experience, they are often getting neglected or they are not heard. Because most of the time in CX " Customer is always right" which is going to put the staff in a rough spot. Making them understand this and showing on ocassions that everyone is in this together without questioning or putting your employee's credibility down in front of the customer. you have to show trust, to build the trust and give your customers a great experience.

I believe that leading a Customer Experience team to boost customer satisfaction requires a strategic and customer-centric approach. 1. Define SMART goals: Craft precise, data-driven objectives that ignite a customer satisfaction revolution. 2. Identify KPIs: Unleash a trifecta of metrics: CSAT, NPS, and FRT, to measure triumph and pinpoint areas for transformation. 3. Establish benchmarks: Anchor current performance to a baseline, illuminating the path to progress and glory. 4. Communicate goals: Broadcast the vision to all, ensuring a unified legion of customer experience warriors.

📚 Capacite sua equipe: Invista no desenvolvimento profissional da equipe, fornecendo treinamentos e recursos adequados. Incentive a aprendizagem contínua e o aprimoramento das habilidades necessárias para fornecer uma excelente experiência ao cliente.

🗣️ 📝 Comunique-se de forma eficaz: Mantenha uma comunicação aberta e transparente com sua equipe. Forneça feedback regular e esteja disponível para ouvir suas preocupações e ideias. Certifique-se de que todos tenham clareza sobre suas responsabilidades e expectativas.

Establish key performance indicators (KPIs) to track your team's performance, such as customer satisfaction scores, resolution times, and customer retention rates. Regularly review these metrics and make adjustments to your strategies as needed.

Collecting customer feedback is indeed a powerful tool for understanding needs and expectations, but the real value lies in how this feedback is integrated into your business strategy. Beyond just gathering data, it's essential to establish a structured process for analyzing and prioritizing feedback, ensuring that insights are actionable. This involves cross-functional collaboration, where teams from product development, marketing, and customer support work together to address identified issues and capitalize on opportunities. Moreover, transparency is key in this process. Communicating to customers how their feedback has influenced changes not only builds trust but also encourages ongoing engagement.

Imagine que o feedback dos clientes seja como um mapa do tesouro que nos guia na direção certa para melhorar nossos produtos e serviços. Como Richard Branson afirmou: "Não importa quantos processos e procedimentos você tenha, serão seus funcionários que transformarão a empresa em algo grandioso." Isso se aplica também aos clientes – suas opiniões Demonstrar um compromisso com a melhoria contínua é como manter seu jardim sempre florido. Cuidar, ouvir e agir conforme o feedback dos clientes promove um relacionamento mais profundo e genuíno com eles. Afinal, como dizia Walt Disney, "Faça o que você faz tão bem que eles vão querer vê-lo novamente e trazer seus amigos.

Mantenha a informação das pesquisas visíveis. Todos precisam acompanhar, ter acesso aos elogios e as criticas. As pessoas precisam estar engajadas com a missão de centralidade no cliente e a visibilidade, o “placar” é peça chave nisso. Mantenha um indicador de satisfação individual. Ele também ajuda a cada colaborador ter uma referência do seu trabalho para evoluir.

Investir em programas de treinamento focados em empatia, conhecimento do produto e resolução de problemas é crucial. Richard Branson afirmou: "Treine as pessoas bem o suficiente para que elas possam ir embora, mas trate-as bem o suficiente para que elas não queiram." Quando sua equipe é bem treinada e sente-se valorizada, elas estão mais preparadas para se destacar Lembre-se, uma equipe capacitada é uma equipe confiante. E equipes confiáveis recebem clientes satisfeitos. Podemos comparar essa capacidade de cozinhar um prato delicioso – você precisa dos ingredientes certos (ferramentas), de um bom entendimento da receita (conhecimento do produto) e da liberdade de ajustar o tempero conforme o gosto do cliente (autonomia).

A maioria das empresas foca em identificar os clientes insatisfeitos e transforma-los em promotores. E isso é importante, mas isso também gera um grave problema estratégico. Você tende a focar nos erros e não em fortalecer os acertos. Você tende a despriorizar os já satisfeitos para priorizar os insatisfeitos. Em última instância seus atuais promotores serão negligenciados e você não usará da disposição e interesse deles em te promover. E pra piorar, muitos clientes insatisfeitos continuarão insatisfeitos porque não são seu perfil de cliente ideal ou tem um perfil de críticos do sistema e simplesmente não conseguem reconhecer e elogiar.

Data analysis is essential for customer experience management, but its true value emerges when combining quantitative metrics with qualitative insights. Integrating data with direct customer feedback offers a deeper understanding of the reasons behind customer behaviors, leading to more targeted solutions. Incorporating predictive analytics further enhances this by anticipating customer needs, shifting strategies from reactive to proactive. Real-time data allows for quick adjustments as preferences change. Embedding data-driven decisions in a continuous improvement cycle ensures strategies stay aligned with evolving expectations, fostering long-term loyalty and satisfaction.

I have always been a lead by example type person in my work roles. One of the most important pieces of advice that a mentor gave me is to present your ideas with relevant data and facts. Without supporting data and facts to drive business decisions, your state,Mets are just opinions and do not have the weight of impact that comes with data driven analysis.

Start with data analysis. It's a critical step to identifying patterns and areas of focus. Once you have a solid data picture, go deeper. In CX, it isn't enough to follow data points. A solid CX program will leverage data to point you where to invest more time into "high-touch" activities that enable you to understand your customer. At that point, you can devise an action plan that will lead to a result that delights your customers rather than one that falls flat.

The best thing to do in this situation is to offer the customers with options, however, this will need to be revised based on your authority level. Different companies will have different policies and limit to approach on the issue. The customers will always look forward for a Customer Service Team to offer them with something that can be done, rather than denying/ rejecting the request, based on the company's policies/ Terms and Conditions.

Yes, innovate continuously and with purpose. However, make sure all efforts are guided from the perspective of the customer. Too often we "innovate" in ways that increase efficiency and reduce cost but actually make the customer experience worse. It is possible to design innovations that drive efficiency and cost savings while also enhancing the customer experience. They are not mutually exclusive. Continuous innovation is not a new idea, so let's instead focus on responsible innovation.

Innovation should be central to your customer experience strategy. To truly benefit, foster a culture of creativity and experimentation at all levels. Beyond adopting new technologies, seek novel approaches to engage with customers and enhance service delivery. A customer-centric approach is crucial—use feedback to pinpoint where innovation can provide the most value. This ensures that new initiatives address real customer needs and improve their journey. Collaborating across teams can also accelerate innovation, as diverse perspectives lead to more comprehensive solutions. Balancing innovative ideas with operational feasibility helps in effective implementation and scaling, maintaining competitiveness and meeting evolving customer.

El titulo lo dice por si solo innovar innovar innovar , hoy con las herramientas tecnomogicas , la llegada de IA y todo su potencial , si no innovas ... no creces , perdes clientes y seguramente tus clientes buscaran a otro partner para desarrolar sus productos o servicios

Recognizing and rewarding excellence is key for team morale and motivation. To maximize impact, tailor recognition to individual preferences, using various methods like personalized awards or career development opportunities. Integrate recognition into performance reviews to align individual achievements with organizational goals. Additionally, encourage peer recognition, as colleagues often see valuable contributions that might otherwise go unnoticed. This fosters a supportive work environment and enhances team cohesion. A structured and varied recognition program not only boosts employee engagement but also translates into exceptional customer service, strengthening the overall customer experience.

💰 ✔️ Reconheça e recompense o bom desempenho: Celebre as conquistas da equipe e reconheça individualmente o bom desempenho. Isso incentivará a motivação e o comprometimento com a excelência na experiência do cliente.

I believe timely recognition and rewarding is crucial for a successful business and for the team. Not only it will bring results, but will also help in increasing their intrinsic motivation. It’s a duty of the manager to reward and recognise their employees in order to let them know that their efforts are being appreciated.

A lógica é elogiar em público e corrigir no privado. Reforço positivo é muito mais eficiente do que repreensão. Quando recebemos reforços positivos vamos lutar para conseguir mais. Quando recebemos repreensão podemos no curto prazo evitar o erro por medo, mas criamos um espírito de revolta que pode reforçar o erro e não o caminho correto.

I agree with everything that was said above. Everybody loves to get recognized for doing a good job. If I was a manager and saw someone doing more than what is expected, I would definitely give a compliment. It really boosts morale when people are recognized for doing something more than just a basic job description. Service will smile. When I training apprentices both in the hospitality industry, and also training in the hair industry a philosophy that I found that worked well was always praise in public, and correct in private.

🤝 Promova a colaboração: Incentive a colaboração entre os membros da equipe, bem como com outras áreas da empresa. Promova uma cultura de trabalho em equipe, onde todos se sintam valorizados e contribuam para a melhoria contínua da experiência do cliente.

Fostering collaboration across departments is crucial for a seamless customer experience. Establish regular inter-departmental meetings and use collaborative tools to facilitate communication and information sharing. Joint initiatives, like cross-functional task forces, can address customer pain points and enhance understanding among teams. Promote a culture of mutual respect by aligning team goals with the company's customer-centric vision and recognizing cross-departmental successes. Implement cross-training and create feedback loops to refine processes. Effective leadership and clear roles also support collaboration, ensuring a consistent, cohesive customer experience.

Encourage open communication and collaboration between your team and other departments, such as sales, marketing, and product development. This cross-functional collaboration can lead to a more holistic understanding of customer needs and better solutions.

Promover el trabajo de todo el equipo y no en silo , potoncia a al equipo , es muy importante reconocer todo el potencial en su conjunto y llevarlo adelante