A continuación, le indicamos cómo puede dominar la comunicación escrita en las transacciones de bienes raíces comerciales.

Pour maîtriser la communication écrite dans les transactions immobilières commerciales, commencez par aller droit au but. Seth Godin, expert en marketing, dit souvent : "La clarté bat la persuasion." Évitez les jargons complexes et utilisez un langage simple. Chaque mot doit servir un objectif : informer, clarifier, ou persuader. Relisez-vous et demandez-vous : est-ce que mon message est clair même pour quelqu'un qui n'est pas du domaine ? En bref, simplifiez et soyez précis.

-Start by understanding your audience—investors, clients, or partners—communication should be tailored to their specific needs/concerns, emphasize what matters most to them- returns, timelines, downside risks, legal obligations, etc. Not everyone will understand what a cap rate is- act accordingly. -Pay close attention to legal and financial terminology; accuracy is crucial. Have legal review and approve all paperwork and documentation related to the project. -Organize your documents logically, use headings, bullet points, and summaries for easy reference. -Ensure all team members are on the same page regarding progress, next objectives, adjustments- conduct weekly meetings/site visits to confirm. -Do what you say you're going to do.

When writing, it's crucial to consider the reader's perspective and potential interpretations. Understanding your audience involves researching their interests, backgrounds, and preferences, allowing you to tailor your message effectively and ensure clarity and engagement.

The best way to be great at anything is to be the best at it. It's hard to be good at everything in construction let alone effectively communicate it. In my personal experience, because of my expertise in property finance brokerage, I have decided to gain in-depth knowledge on matters property financing or mortgage brokerage but also offer the service by volunteering to help those who have general knowledge or need the help but for some reason are struggling. It's when you work with those who have general knowledge or need help that you get challenged as to what you know, your expertise or if you can be of any help given the peculiar details as relating to specific cases. Keeps one humble! And with hindsight the experience can be reviewed.

Speak Their Language Understand the recipient’s background and knowledge level. - Research the recipient’s previous deals or transactions to tailor the message. - Simplify complex terms if the client is a novice; give precise details if they’re experienced. - Ask direct questions to gauge their level of understanding and adjust as needed. Tailoring your communication style to match your client’s expertise will build trust and engagement.

I had a client once who was unsure how to approach a property owner about a lease extension. I advised them to first define their key objectives—whether they were seeking better terms or simply extending the duration. This clarity helped them structure their communication effectively, leading to a swift and favorable response from the owner.

Get to the Point 1. State your objective clearly and avoid unnecessary details. 2. Use the first paragraph to outline the goal of your communication. 3. Highlight the most critical details in bullet points for easy reading. 4. Ask for a specific action or decision at the end of your message. Clearly stating your objective right away ensures your message is effective and to the point.

Guide Their Focus Organize information in a way that naturally leads the reader to key points. 1 Use bold headings to draw attention to key sections of a document. 2 Arrange your arguments logically, leading with the most compelling facts. 3 Use clear action items or next steps to close your communication. Structuring your communication in a logical flow will help maintain the reader’s focus on important points.

From experience this is the most important aspect which is missed out. There are timeline pressures, expectations to always be on the toes to respond. Few pointers for when proof reading - 1. Read through the recipients eye - how they will receive it and any potential concerns you can address now 2. Numbers - one gap in assumptions/ error in formula can change things. double check 3. Ask your self - are you achieving the objectives - it could be action items, decisions to be made or some thing else. make sure you are meeting them - if you feel there is gap please make changes and send. All communication shall be direct and unambiguous. action and delivery points highlighted. Red flags called out. Communication leads to documentation.

In another case, I sent out a proposal with a minor numerical error that could have cost us the deal. Since then, I've made it a habit to proofread everything meticulously, even having a colleague review important documents. This extra step has saved me from potential embarrassments and ensured that my communications are always professional and accurate.

In commercial real estate transactions, your written communication reflects your professionalism and attention to detail. Always take the time to proofread documents, emails, and proposals thoroughly. Even minor errors can lead to misunderstandings or harm your credibility. Ensure every piece of communication is clear, concise, and error-free to build trust and maintain a strong reputation. Reflections: How often do you overlook simple mistakes that could cost you a deal? What impression do your clients have of your attention to detail based on your communication? Can you afford the risk of sending out documents without thorough proofreading?

Double-Check Everything! Ensure accuracy and professionalism by reviewing your work thoroughly. - Use software tools to check for grammar and spelling mistakes. - Cross-reference any financial or legal data with original sources. - Read the document aloud to catch awkward phrasing or unclear sentences. Meticulous proofreading guarantees that your message is professional and accurate.

Leverage technology to enhance your written communication in commercial real estate. Tools like grammar checkers, document templates, and automated follow-ups can streamline your processes and reduce the risk of errors. However, remember that technology is a tool, not a replacement for your judgment. Use it to complement your expertise, ensuring that every communication is polished and professional. Reflections: Are you relying too much on technology and missing the human touch in your communication? How can you integrate technology to improve efficiency without compromising quality? Are you using the right tools to support your communication strategy?

Early in my career, I realized that my written reports were too technical for some clients to grasp fully. I started seeking feedback and adjusted my language to be more client-friendly, without losing the necessary detail. Over time, this approach improved my client relations and made my written communication more effective in securing deals.

Keep Evolving 3 Keys: Constantly refine your communication skills based on feedback. 1. Send follow-up emails asking for feedback on your proposals or reports. 2. Stay current by reading industry reports and writing updates regularly. 3. Take a writing course or attend a seminar to hone your skills. Continually improving your communication will make you more effective and adaptable over time.

Mastering written communication is an ongoing process. Continuously seek feedback, refine your writing style, and stay updated on industry trends. Attend workshops, read extensively, and practice writing regularly. This commitment to improvement will set you apart from the competition, ensuring your communication remains impactful and effective in every transaction. Reflections: How often do you seek feedback on your writing, and how do you apply it? What steps are you taking to evolve your communication skills in a rapidly changing market? Are you committed to continuous improvement, or are you stuck in outdated practices?