A continuación, te explicamos cómo puedes optimizar el tiempo y la carga de trabajo como analista de marketing independiente.

Before you even start thinking about automating marketing processes, it is essential to get your calendars straight. This is not only important for freelance marketing analysts but for everyone working with more than one customer / company. I totally recommend using a tool that does calendar synching, so all your calendars for customer A, B and your private one reflect the same availabilities (and also not being available 😉). On further automation - use data aggregation tools and make them your thing! Tools like Funnel or fivetran are essential in getting marketing pipelines running and scale your knowledge across different customers. One automation built for customer A will help you a lot to do something similar for customer B - FASTER!

You need to constantly learn and re-assess the time needed for tasks, especially in marketing analytics. Even though the problems are similar the setups (and tracking events) will be very different (or shall I say difficult) in each new company you encounter. Do NOT undersell yourself. Oh, and use the freedom of freelancing! If you do not want to work before 12pm or after 2pm, then set those boundaries and make clear to everyone when you are available!

While each client may have customized needs, consultants can use standardized templates for Google Data Studio/Looker and reporting slide decks. Analytics audits can be templatized as an audit of best practices, where the consultant can mark if the client meets best practices or not. Templates also help start the conversation. A lot of the time it's difficult to discuss reporting visualization needs. A standard template helps start that convo with callouts on tweaks the client needs.

Embrace efficiency in data management with customizable templates! By harnessing the power of pre-designed formats for reports, presentations, and dashboards, you streamline your workflows and elevate the consistency of your deliverables. Spend less time on formatting and more on analyzing data to drive real insights for your clients. Templates not only boost productivity but also enhance the overall quality of your work. Dive into the realm of data visualization with structured templates and unlock your potential to deliver impactful results!

As mentioned before, building marketing data sources using a data aggregator will be something you will not just do once. TBH, you might even get annoyed by this at some point, because it will happen again, and again and again. But this is also the beauty of your job, do it well once and you will be a lot faster every time you do it! And we know - time is money! Oh, and document for yourself - especially what annoyed you and what can be done better - you need to constantly learn and improve!

Notice that we do not suffer from a lack of information and sources; the real challenge lies in determining which sources to choose and having the ability to filter out the most relevant information. Quite often, verifying the information is crucial as well. Sorry to say, but an AI summary is not always the answer! :)

Did I just say you need to constantly learn and improve? Yeah, you do! Remember iOS 14.5? The whole world of anyone doing Marketing or analytics for apps was suddenly going down the drain. I for example build a great marketing data source with Appsflyer in 2019...and then suddenly... we did no need half it anymore (or well, did no get any data for it). So what to do? Always stay ahead - will there be cookies next year? Yes? No? Doesn't matter, you NEED to know what might be there! Listen to podcasts, read articles on medium and in addition to that, just stay a step ahead 😉

In the realm of freelancing, networking becomes a powerful tool when wielded with intention and efficiency. Instead of scattering your efforts, focus on cultivating relationships with individuals who can bring tangible value to your freelance journey—whether as potential clients or collaborators. Strategic networking involves engaging with like-minded professionals at targeted events or within online communities where knowledge exchange flourishes. By selecting avenues that align with your goals and interests, you elevate your networking game without compromising your core work commitments. Remember, smart networking isn't just about making connections—it's about nurturing meaningful relationships that propel your freelance career forward.