¿Cómo evitar el fraude de influencers?

I've discovered that it's often beneficial to examine whether an influencer possesses genuine expertise in the subject, for instance, through academic research or extensive work experience. Frequently, the most vocal influencers are those with minimal or no real experience, yet their opinions are disproportionately strong.

Investigate influencer's history, verify engagement authenticity, utilize verification tools, assess past collaborations, and monitor ongoing performance.

Well, before you reach out to the influencer, you should also take note of this: Make sure your brand or product image matches that of the influencer's and the messages being sent. Why? They may have large following, but they may not be the force to reckon with in your product/brand target market.

One of the effective ways to determine the authenticity of an influencer's follower count is by averaging the number of likes and views on the content they have posted on their page. By doing this, you can measure the ratio of the number of likes to the number of followers, which should not be less than one-tenth of the number of followers.

Do you, as a decision maker signing off on your Social Media budget know 3 or 4 persons that know this Influencer offline? Such as colleagues, people he/she appears next to at events or in work settings? Secondly: could the influencer most likely execute this content sharing for free? If they were not paid for it? If the answer is yes: ask yourself why. E.g. It's in sync with their consistent brand message, positioning, and most engaged audience, etc then go for it and sign that cheque, once all the other due diligence points check out, you've found yourself a match and brand fit.

It is critical when analyzing an influencer that you look at more than "vanity" metrics such as followers, and even engagement. Depending on the target audience, the target audience may or may not be engaging on a particular platform. For example on some platforms, B2B executives (csuite) may not publicly engage. However, they may be opting in to receive download resources or they may be watching videos. Know the KPIs that matter to you and then analyze them. Don't be shy about asking the influencer for whatever KPIs matter to you! I work on both the "influencer" side and on the brand side helping our clients manage influencer programs. I love when brands know their audience, goals and want to dive deep into the data with me!

Engagements tell a much better story than follower count. In today's world, it is quite easy to buy followers, so it is paramount to ensure that the influencers actually have an engaged audience that can be influenced by their actions.

Utilize advanced analytics tools to analyze the social data of an influencer. •When verifying an influencer's authenticity, it's recommended to use third-party tools. There are several online tools that can analyze social media data and assist in identifying fake followers and engagement. Popular options include HypeAuditor, SocialBlade, and Influencer Marketing Hub. •Before reaching out to potential influencers, take time to check their profiles. Look for consistent posting schedules, high-quality content, and genuine engagement from their followers. Be wary of any red flags such as a sudden decrease in followers, low engagement rates, or generic comments.

Verify the influencer's identity, credibility, and relevance. Look for signs of fake followers, such as a sudden spike in followers or a high number of followers with no engagement

- Before analyzing the influencer's audience, we need to align our campaign's audience with our company's or product's target market. - Once done, find influencers that align with that audience. - Check the sentiment of their audience: Some people/accounts are very popular but when it comes to authenticity, many people don't find them authentic. That trust is not built. - Check how convincing their pitch with their previous product promotions: If they weren't convincing or if the audience felt they were hesitant, then everything can go south. - Check the engagement level they have with their fans. Pro Tip: check the comments rather than the likes and shares. I believe comments are valued more by social media algorithms.

Reviewing the influencers performance is all about ensuring you identify the right KPIs up front. Don't get too hung up on only followers. Ensure they are actually targeting and engaging your desired target audience. Does their audience trust them? Will their audience take real action based on their content and recommendation? Why or why not? You must look deeper than the data you can pull easily publicly. You will get out what you put into influencer marketing. Take the time up front to identify the right influencers and then work with them to develop integrated campaigns that align with your goals and what will ignite their audience. A win win!

A crucial aspect of understanding the community strength and reach of influencers is to analyse top 5 comments across 20 posts. If you find specific patterns there are bots at play. This will help you decide which influencer is fake.

When considering doing business with an influencer, it's important to look beyond just their follower count. Many digital marketing experts make the mistake of overlooking this aspect of influencer marketing. Your influencer must be relevant to your product, niche, or service, and should have a following that matches your target audience. Take the time to develop customer personas and identify them within the influencer's audience before proceeding. Don't be afraid to ask questions. This approach can save you money and prevent wasted time and effort.

You should also check your product with the right influencers. You can determine the age range of their audiences,which can give you a clear path of your products. Additionally, you can monitor their previous paid partnership to analyse their performances.

Brands can detect influencer fraud by analyzing engagement. Look for high engagement rates and consistent engagement over time. Suspiciously high engagement rates could be a sign of fake followers or engagement bots.

In this step, you should pay close attention to the willingness of the influencer to provide you the insights. If he or she doesn't cooperate, know that this influencer is a scammer trying to avoid announcing the final result of your investment.

I have had the pleasure of working with an exceptional influencer who holds a special place in my heart. His level of professionalism is unmatched, and he consistently exceeds expectations. This influencer always inquired about the number of leads I had acquired, how many I had converted, and prompted me to respond to comments. He even provided insights on other campaigns, sharing how they performed and suggesting areas where we could improve our own campaign. In my opinion, this is the ideal influencer to work with – an excellent communicator who is courteous and genuinely invested in your business, ensuring that you meet and exceed your goals.

- This is a very important step. Both the influencer and the marketer should know the objective of the campaign and the deliverables clearly and should get it written in a contract format. - Understanding the person behind the influencer is also important because you are essentially building a personal relationship with the person who will sign a contract, communicate their side of things, help you understand their audience better etc.

Instead of relying on followers counts it is better to do analysis about influencer niche and community engagement about that specific niche. Spend some time to see the content that influencers share about a specific niche and how much he/she has a command and knowledge to promote any brand with a solid brand voice

Communicating effectively with influencers is crucial to building a successful collaboration. Here's a step-by-step guide on how to approach and maintain communication with influencers: 1. Research and Personalize, 2. Choose the Right Channel, 3. Craft a Compelling Message, 4. Highlight Mutual Benefits, etc...

Actually, I disagree that influencers cant play a great role in boosting any brand or that there are only fraud influencers in the market. There is a great saying, if we don't adapt to change then we should get ready for the doom. By saying that we all know how fast the world of digital marketing is changing and if we get the support of increased traffic and credibility from these influencers then we shouldn't be ignoring the fact. Of course, we have to do our own due diligence before interacting with them. As a brand, we should be checking the quality of posts or reels and how well those posts are getting converted to align with the brand goals. Assess influencer reach and engagement metrics to understand the ROI. Check their success ratio

Influencers can protect themselves from being associated with influencer fraud by maintaining transparency and authenticity in their actions. Be honest about sponsored content and disclose any partnerships with brands

Auditing an influencer's campaign is a crucial step to evaluate its effectiveness and gather insights for future collaborations. Here's a step-by-step guide on how to audit an influencer's campaign: 1. Review Initial Objectives, 2. Collect Data and Analytics, 3. Engagement Metrics, 4. Audience Reach and Impressions, etc...

Ask the influencer to provide data and insights from their recent campaigns. This can help you gauge their effectiveness and authenticity.

Ask for feedback relevant to the influencer's audience and that how s/he thinks your brand should continue to engage with the audience. To add to this, while their feedback is equally important, look at the way influencer has used or created the content for your brand. Try to understand and merge the feedback with content and continue improving as well as creating new ways to engage with the new audience you just got from the collaboration.

Seek references and feedback from other brands that have collaborated with the influencer to learn about their professionalism and reliability.

Influencer fraud: where fake followers party harder than real ones! But fear not, here's the secret sauce to dodge the digital fakers: 1. Sherlock Skills: Check those likes and comments – if they're fishier than seafood ice cream, something's up! 2. History Hunt: Dive into their content past like you're scrolling through ancient scrolls. Overnight follower spikes? Red alert! 3. Gut Feeling: If their engagement is quieter than a library at midnight, it's time to move on. In the epic quest against influencer fraud, armed with your magnifying glass and a dash of skepticism, you're destined to find those real-deal influencers who'll make your SMO strategy shine brighter than a supernova disco ball!

Influencers don't collaborate just for the money. It is also an opportunity for them to provide value to their clients. Genuine influencers won't hesitate to talk about numbers and will always have suggestions to help you achieve your goal. While the fraudsters will always say yes to everything until you pay the money.

While the article captures most things very nicely, I've always found that due diligence both before and after running a campaign is easier said than done. Every tool has their own way of representing data which makes it a bit confusing for marketers to arrive at the right conclusions. I've personally felt there is no short cut to this. You will need to take the effort of going through influencer profiles to see engagement (and the quality of it), get audience data from them and measure the impact of the campaign on your brand. Build unique identifiers like promo codes to see the uptick.

I think it's very important to have ways to check if there is any sudden, exponential increase in followers that could indicate fraudulent activity. In addition to analyze whether his comments are genuine conversations or generic, repetitive phrases. Also ensure that he discloses partnerships clearly, adhering to legal requirements..

I would thoroughly vet influencers before collaborating. Verify their engagement rates, audience authenticity, and past collabs. The key is to focus on genuine interactions and use trusted agencies/platforms (there are so many of them now) to find reputable influencers. Clear contracts, monitoring campaign results, and reporting suspicious activity also play essential roles in prevention.