Las partes interesadas chocan sobre el mercado objetivo del producto. ¿Qué enfoque debería adoptar para resolver el conflicto?

The proposed target market has to consist of multiple parameters: 1- Does the product meet the demands of that specific target group? 2- Is the segment specified based on the demographic attributes? 3- what is the competition level at the state our product is going to be launched in 4- what values does our product propose to the specified target segment 5- what strategies are we taking on to position that product in certain target market 6- How are we going to communicate and reach out for them Answering above questions would clarify steps needed to have better definition of our product and target market and subsequent resolutions

To resolve conflicts among stakeholders over the product’s target market, facilitate open communication to understand each perspective and align everyone on the product’s common goals. Use data-driven insights from market research and customer feedback to guide decisions, and validate assumptions through testing or pilot programs. Encourage collaboration and compromise, potentially by adopting a market segmentation strategy or leveraging external experts for an objective viewpoint. Once a decision is made, document it to ensure all stakeholders are aligned and committed to the chosen strategy, preventing future conflicts.

To resolve the conflict, consider the following approach: Acknowledge and validate: Recognize the concerns and perspectives of all stakeholders, ensuring everyone feels heard and understood. Identify common ground: Seek areas of agreement and try to find a compromise that meets the needs of all stakeholders. Prioritize: If necessary, prioritize target markets based on factors like revenue potential, customer needs, or strategic alignment. Communicate and align: Ensure all stakeholders are informed and aligned with the final decision, ensuring a unified approach moving forward. Review and learn: Conduct a post-mortem analysis to identify lessons learned and areas for improvement in the decision-making process.

Conduct focus groups around the country as appropriate and invite key stakeholders to hear it from customers and see your summary to invite and demonstrate learning is how we can work it out together.

At this stage it can be helpful to compare the concerns and data against the product's stated mission. If the mission and goals were clearly articulated at the start of the product's development, then there should be a clear measure of success. Ask yourself: -Does one group more so than others achieve the product's mission? -Are there any quantitative measure to compared against? Does one audience's size indicate that it may be more suitable to achieve the product's goals? -Does one group experience the stated problem more often or more intensely than others? Is it a 'hair on fire' problem for one but a mild inconvenience for another group? Using these questions, try to set up experiments to confirm or invalidate the hypothesis.

What the business ultimately decides is just the perspective of the business. Don't forget to include your users. Most every hypothesis can be validated early in some capacity or another and on a small scale. Make sure you haven't made a decision that imposes an incorrect hypothesis as this can be costly to fix later down the line. Take the conclusion reached, list out the core assumptions of the hypothesis then seek out data or direct feedback through experimentation to validate the hypothesis before building additional decisions on top of it. If you believe one group benefits more than another, articulate how that benefit can be measured and form an experiment with users to validate or invalidate the core assumption.