Last updated on 12 sept 2024

Cuando los influencers y las marcas chocan en el marketing de influencers, ¿cómo navegas por sus comentarios contradictorios?

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Abhinav Routh

Founder @Wavefy Media | Helping Brands with High Impact ROI Driven Influencer Marketing Campaigns | TIMES Media Startup…

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Aanchal Thapar

Co-Founder | Helping Brands Go Global with Data-Driven Strategies and Marketing Magic

¿Atrapado entre el rumor de los influencers y el rumor de la marca? Comparta sus estrategias para equilibrar sus comentarios.

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Abhinav Routh

Founder @Wavefy Media | Helping Brands with High Impact ROI Driven Influencer Marketing Campaigns | TIMES Media Startup of the Year 2023
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When influencers and brands clash, think of it as a remix gone wrong—too many beats, no harmony. The key is to play the role of a DJ: blend both sides by aligning expectations, finding a creative middle ground, and keeping the focus on the end goal—an epic campaign everyone wants to dance to.

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Aanchal Thapar

Co-Founder | Helping Brands Go Global with Data-Driven Strategies and Marketing Magic
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As a marketing agency co-founder, navigating conflicting feedback between influencers and brands requires a balance of diplomacy and clarity. I focus on aligning both parties with the campaign’s core objectives, reminding them of shared goals. Open communication is key—creating a space where both perspectives are heard while offering solutions that respect the influencer's creativity and the brand’s vision. Flexibility and compromise drive the collaboration forward, ensuring successful outcomes for all.

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Akash Singh

Growth Lead | Influencer Marketer | 7 years Fintech B2B SaaS experience | 2x Founder
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Think of influencer-brand conflicts like a dance. The brand wants to lead with precise steps, while the influencer prefers to freestyle. The key is finding a rhythm both can follow. For example, if a fitness brand insists on featuring specific exercises, but the influencer prefers a more relaxed style, compromise by agreeing on the essential moves but allowing the influencer to decide how to present them. It’s about aligning on core steps (brand messaging) while allowing creative flourishes (influencer’s unique voice). Balance and communication create a partnership that strikes the right chord with the audience.

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Pedro Alvim 🏳️🌈🎮

Social Media Executive | Creator Economy Specialist | Avatar Expert | Now at Supercell | Ex-Social Media Former Director at Magalu
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1. Clear Communication: Identify and discuss specific areas of disagreement while understanding both the brand’s objectives and your creative needs. 2. Collaborative Solutions: Offer compromises that align the brand’s message with your unique voice, backed by audience insights and data. 3. Partnership Mindset: Frame the relationship as a partnership, ensuring both parties feel heard and invested in the campaign’s success.

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Chandramouli Singh

YouTube & Digital Marketing Manager | Instagram Marketing Specialist | Ex Vedantu, BYJU'S, Gradeup | Social Media and Content Marketing | YouTube Organic Growth Expert
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When influencers and brands have different opinions in influencer marketing, the best way to handle it is by acting as a bridge between them. First, listen carefully to both sides to understand their concerns. Then, find common ground by focusing on the shared goal of creating successful content. If needed, suggest small changes to meet both the brand's expectations and the influencer's creative style. The key is open communication, being flexible, and helping both sides reach an agreement without compromising the campaign's success.

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