La reputación de tu marca está en juego con los influencers. ¿Cómo puedes asegurarte de que se mantengan fieles a tus valores?

To ensure influencers stay true to your brand values: Clearly communicate your values Research influencers thoroughly Establish clear guidelines Monitor content Build long-term relationships Set clear expectations Foster open communication By following these steps, you can ensure influencers accurately represent your brand.

As someone who has sourced influencers directly, selecting influencers at scale can be a tedious task. You can improve your results by searching for influencers on platforms that have a strong search engine like YouTube and TikTok. Using the search engines on these platforms as well as being very specific for the keywords you’re looking for, can help you speed up the process of finding influencers that match your brand, at scale.

Communicate, if I am going to put in one word. We try to be very diplomatic and euphemized in the corporate world, but there is a time and place for it. Communication becomes even more important with influencers because its not only your brand they are supporting, they have to maintain their signature tone and style (i.e. their brand) too. So communicate in entirety what you want them to do, and "why" are you looking to do so. This big picture will help them do their thing to bring you the clients you want, while growing their audience too! Have a good day!

Thoroughly research the influencer to see how they've represented other brands. Check if they stayed true to the brand's vision, business practices, and goals they were hired for. Once satisfied, ensure the influencer clearly understands these aspects for your brand. Lastly, review their personal social media communications to ensure they align with the values and image you want your brand to be associated with.

Identify influencers who align with the brand. Design collaboration proposals. Monitor influencer content and engagement. Measure the impact of influencer collaborations on reach, engagement, and conversions. You have to get value for your money.

Having a clear brief before you start a campaign involving influencers is absolutely essential in my experience. Sometimes putting in a quick call can be better than a lengthy email exchange and can save both of you time. The last thing you want to be doing is going back and forth over edits for weeks. The clearer the brief the better, don't assume the influencer or content creator has in-depth knowledge and understanding of the inner workings of your brand or product - be really explicit about what you want them to include. For example if they're shooting a beauty product make sure you let them know you always want them to show the label, or never show the product with the cap off. Yes, you need to be that specific!

As a Social Media Management Agency Owner and Influencer, I have seen both sides of these campaigns. Some of the best projects I've worked on had very clear creative briefs with expectations and guidelines of the brand. As a Brand, know that influencers are popular for their own brand. If you give them a script that doesn't play into they're audience, you shouldn't get upset with the video not performing well. However, you should be able to provide clear direction. As an influencer, you need to make sure you're filming high quality content to the same standards as the brand does on there page. The best influencers are also marketers. The can assess the brand's personality and then add their own twist to the video to make it unique.

To keep your brand's reputation intact with influencer partnerships, start by setting clear expectations from the outset. Think of it as drafting a playbook for a collaborative game. Provide influencers with a comprehensive brief that covers your brand’s values, the goals of the campaign, and specific guidelines for content creation. This clarity helps ensure that they align with your brand’s voice and objectives. For instance, if your brand values eco-friendliness, make it clear that any content should reflect this commitment. Regular check-ins and open lines of communication will keep your brand message consistent and help prevent any potential missteps.

Build strong relationships with influencers by: Engaging with them personally Appreciating their work Understanding their creative process Showing respect for their influence Collaborating as equals This leads to more authentic endorsements, loyalty, and a deeper commitment to your brand's values.

Cultivating relationships with influencers is something I've done a lot in my career. I've always had the best results when I focus on building trust with a smaller group, rather than having hundreds of influencers on my roster Some small things I do to build these meaningful relationships: - follow them on my personal Instagram and actually engage, like and comment on their content - set up small, intimate dinners with a few influencers to really get to know them and introduce them to other influencers in their niche - always remember small details about them and reference them in emails and in-person exchanges e.g. 'how's the new house?'

Building a genuine relationship with influencers is like nurturing a valuable friendship. Take the time to genuinely engage with them, showing appreciation for their unique voice and creative flair. For example, if an influencer has a passion for sustainable fashion, align your brand’s values with their interests and collaborate on content that reflects both your ethos. By respecting their creativity and involving them in the brand’s vision, you foster a partnership based on mutual trust and shared values. This collaborative approach not only enhances authenticity but also strengthens their commitment to representing your brand with integrity.

Ensure brand safety and value alignment by: Implementing a review process Guiding creativity within brand parameters Providing constructive feedback Value Propositions: Protects brand reputation Fosters better content Reinforces value alignment

When collaborating with influencers, think of them as ambassadors for your brand’s values. To ensure they truly represent what your brand stands for, establish a review process for their content. This is like giving them a roadmap to navigate—providing guidance while allowing creative freedom. For instance, if an influencer’s post diverges from your brand's core values, providing constructive feedback can help steer their content back on course. This process isn’t about micromanagement but about fostering a partnership that aligns with your brand’s reputation. By staying engaged and offering support, you protect your brand while encouraging authentic and impactful content.

When partnering with influencers, think of them as ambassadors of your brand’s values. If they stray from your core message or get entangled in controversy, address the situation swiftly and directly. Consider this like handling a misstep in a dance routine—quick adjustments can prevent a major stumble. Engage in an open conversation with the influencer to understand their viewpoint and resolve the issue. Whether it’s issuing a public statement or having a private chat, addressing the problem with transparency and care helps protect your brand’s reputation and reinforces the importance of alignment in future collaborations.

Being open to feedback from influencers is so important for the growth of your company. Instead of being defensive or branding an influencer as 'entitled' or 'ungrateful' when you get negative feedback, ask for more information and get really curious about the feedback they've given. The more you build genuine relationships with influencers the more at ease they will feel giving you honest feedback which is invaluable for the growth of your business.

Stay dynamic and adaptive in influencer partnerships by: Embracing feedback Adjusting strategies Embracing societal changes Value Propositions: Maintains relevance Ensures authenticity Protects brand reputation