Tu cliente cuestiona los canales de marketing digital que has elegido. ¿Se está perdiendo la oportunidad de maximizar el retorno de la inversión?
¿Tu estrategia de marketing podría ser más efectiva? Exprese sus ideas sobre la optimización del ROI digital.
Tu cliente cuestiona los canales de marketing digital que has elegido. ¿Se está perdiendo la oportunidad de maximizar el retorno de la inversión?
¿Tu estrategia de marketing podría ser más efectiva? Exprese sus ideas sobre la optimización del ROI digital.
-
ROI discussion should start after confirming the objective of clients. Digital marketing objectives are many like sales lead generation, awareness building, brand image building etc. Based on the objective the channel can be decided. So if it is to generate sales lead and for B2B market then linked in is the best medium, if wants to build awareness and make people informed about the brand then facebook is a good medium.
-
To optimize digital ROI, focus on targeted audience segmentation, leverage data analytics for informed decision-making, enhance user experience, utilize A/B testing for campaigns, and invest in content marketing to drive engagement and conversions.
-
I review the performance data with the client to show why certain channels were chosen and how they align with their goals. If necessary, I'm open to exploring other options, making sure we’re always focusing on what will deliver the best return for their investment.
-
Choosing the right social media channels is important. It is also important to take into account the type of business. B2C does well with the Meta platform, whereas B2B's can benefit from LinkedIn. Here's what's important: - maintain clear communication with your client along all steps of marketing. - make sure you know what your client is trying to achieve. - adress any concerns that your clients may have.
-
Maximising ROI in digital marketing doesn’t necessarily mean using every available channel or platform, but to effectively use those that matter. One needs to understand and analyze where and why one’s audience engages more deeply, and utilise this knowledge to focus more on the quality of engagement than the quantity of channels.
Valorar este artículo
Lecturas más relevantes
-
Marketing digital¿Qué haces si tu equipo de marketing digital no está alineado con tu visión?
-
Estrategia digital¿Qué haces si tu estrategia digital falla y necesitas una red de apoyo para recuperarte?
-
Estrategia de marketing¿Cómo mejora sus supuestos de marketing?
-
Estrategia digital¿Qué haces si tu equipo de estrategia digital logra resultados sobresalientes?