Inclusivity should be part of every brand's messaging, so if it's not, I would reconsider my values and mission. It's an integral part of every brand and company these days, because without inclusivity we are limiting ourselves to same patterns and ways of doing things all over again. Inclusivity should be added 'by design' into our core values and ultimately messaging.

When crafting brand messaging, it's essential to conduct thorough research across different languages and cultures to ensure that your message is not offensive and remains relevant—or at the very least, neutral—across diverse audiences. This is particularly crucial when developing a brand in one culture or language that will be used in other cultural contexts. By understanding the nuances of different cultures, you can ensure inclusivity without compromising the essence of your brand message.

Inclusivity is key, but it shouldn’t dilute your brand’s voice. When crafting messages, I start by identifying the core values and ensuring they speak to a broad audience. For example, while working on a campaign, I used language and visuals that reflected diversity without straying from the brand’s essence of innovation and reliability. Testing messages with a diverse group before launching has helped me refine the tone. By focusing on shared human experiences, I’ve maintained the brand’s identity while being inclusive.

Verify your message with different groups to make sure it does express the values your brand shares with them, sounds inclusive and it doesn’t offend anyone.

At EMERGE, where we aim to ensure educational equity, inclusivity isn't just an added layer; it's integral to everything we do. We consciously include visuals and narratives that reflect the diversity of the students we serve. This means showcasing stories from students of different backgrounds, ethnicities, and experiences. By doing this, we avoid stereotypes and ensure that no group feels excluded from seeing themselves in our messaging. In every piece of content, whether it’s a social media post, an article, or a marketing campaign, we emphasize the transformative power of education and its ability to uplift individuals and communities. This consistent, empowering message helps maintain the essence of our brand while being inclusive.