Te enfrentas a la resistencia de las partes interesadas en los nuevos conceptos creativos. ¿Cómo puedes ganártelos?

To win over resistant stakeholders: Listen to their concerns. Present data or case studies that back your creative concepts. Align the concepts with business goals to show their value. Offer a compromise or a phased approach to ease the transition.

Três passos devem ser seguidos: 1- Escute as preocupações do cliente 2- Destaque os benefícios 3- Seja flexível 4- Comunique-se claramente

Show them the magic! ✨🎨 Share clear benefits, show how it aligns with their goals, and bring the concept to life with engaging visuals. 🚀💡🔍

When you're dealing with resistance, the first step is to empathize. Take the time to listen to what your stakeholders are worried about. Is it the budget? The risk? Or maybe they're just not convinced it's worth straying from the familiar? Acknowledging these concerns isn't just about politeness—it's about building trust. When they see that you're genuinely considering their perspective, it opens up the conversation. Use what you learn here to adjust your pitch, making sure your creative concept directly addresses their concerns.

A new creative concept might take your campaign performance to the roof or fall flat. But, experimentation (and not stagnation) is the key. Stakeholders could be hesitant due to 3 factors - 1. Need for additional bandwidth from the team 2. Need for additional budget 3. Simply, a need to play safe 'Additional bandwidth' can be addressed with how this can help to upskill your team members; 'additional budget' can be addressed with an ask to allocate small budget initially and add more once you show initial results and 'a need to play safe' can be addressed by showing similar examples from the industry and projected outcome of the same when implemented at your end. Showcasing a 'Win-Win' to your stakeholder can guarantee faster approval.

Looking for the added value of your proposals depends on the amount of impact related to the objective or need of your client, if there is already KPIs stablished, try to focus on the one or two most relevant to the business, in order to persuade your colleagues, team members or even your client.

Once you've understood their concerns, shift the focus to the benefits of your creative concept. Stakeholders are more likely to support something if they see a clear upside. Highlight how your idea can drive engagement, differentiate the brand in the market, or meet other key objectives they care about. Speak their language—whether it’s ROI, brand equity, or customer satisfaction—and make sure you clearly link these benefits to their specific goals. A strong, benefits-driven argument can turn skeptics into advocates.

You can try the following below :) Cite Real-Life Industry Examples: Particularly in specialized sectors such as defense, referencing successful initiatives by sector leaders like Lockheed Martin or Northrop Grumman can be highly persuasive, and increase the credibility. Incorporate Best Practices: Utilize best practices outlined found online to guide your proposal. Demonstrate that your recommendations are not merely personal opinions but are grounded in proven industry norms and evolving standards. Aim for Consistency: Review guidelines from the brand manual to ensure that your concept aligns with the established identity. Lastly try to find out which stakeholder has the final sign off ahead of time.

People are more willing to take a risk if they see proof that it’s likely to pay off. That’s where evidence comes in. Bring data, case studies, or examples of similar projects that have succeeded. Show them that your idea isn’t just a shot in the dark, but a well-thought-out strategy with a track record of success. This evidence not only backs up your claims but also helps to reduce the perceived risk. When stakeholders see that the creative concept is grounded in reality, they’re more likely to get on board.

Building together with the target customer and your client will have a HUGE impact to your campaign, because you can have a wide perspective about the current situation of the brand or business, so as how the consumer is perceiving it, aligned with the objective stablished, that's why is imperative to have some creation sessions and proper feedback during the process.

One of the best ways to overcome resistance is to involve stakeholders in the process. Invite them to brainstorming sessions, or ask for their input on key decisions. This approach does two things: it gives them a sense of ownership, and it allows them to see the potential of the idea from the inside out. When stakeholders feel they’ve contributed to the development of a concept, they’re less likely to resist it and more likely to champion it. Involvement transforms them from critics to collaborators.

Launching a pilot project can be an effective way to win over resistant stakeholders. A pilot allows you to test new creative concepts on a smaller scale, demonstrating their potential without requiring a full commitment upfront. By showing tangible results and addressing concerns through real-world application, you give stakeholders a clear, low-risk opportunity to see the value of the new approach. This strategy not only builds confidence but also paves the way for broader acceptance and implementation.

If full-scale implementation feels too risky, suggest starting with a pilot project. A small-scale trial allows stakeholders to see the concept in action without the pressure of a large commitment. It’s a chance to test, learn, and iterate. If the pilot is successful, it becomes much easier to argue for a broader rollout. Plus, the pilot can provide concrete results that speak louder than any pitch. This approach not only mitigates risk but also builds confidence in the concept’s viability.

Finally, keep the lines of communication open. Resistance often stems from fear of the unknown, so regular updates can go a long way. Share progress, setbacks, and learnings openly with your stakeholders. This continuous dialogue makes them feel involved and informed, which reduces the chances of misunderstanding or further resistance. It also gives you ongoing opportunities to reinforce the value of your concept and address any new concerns that come up. Open communication is key to keeping everyone aligned and moving forward together.