Flexibility is key. Have backup plans and be ready to adapt your creative ideas on the fly if a technical issue arises during the event.

É muito importante sempre ter em vista o objetivo e traçar caminhos diferentes para atingi-lo. Nunca é uma fórmula de bolo, já pronta. É necessário estudar cada evento, entender o desenho artístico e ter uma bagagem de soluções que possam ser adequadas a cada cenário. Lembre-se: Planejar é arte de replanejar!

Remember Creativity and Technology are not the same thing. So maintaining creativity amidst technical challenges isn’t actually the problem at hand. Long before event-day, always start with a creative strategy and creative concept for which all creative decisions are measured. These provide inspiration and guardrails for every decision… to ensure a consistent creative experience. This informs everything from host bookings to script style to music to production design… etc. Then when the inevitable technical hurdle arrives, you can assess what tricks & tools are actually available from a technical standpoint – and quickly adjust your creative accordingly – because your whole event was created from the strategy and creative first.

Always the backup plan is the Key of any successful live event! But with the necessary sessions for the latest update with creative options