Está lanzando una nueva iniciativa de RSC. ¿Cómo se asegura de que los intereses de todas las partes interesadas estén equilibrados?

In the beginning one should know what are: community needs. Community needs could be mapped then in detail through either Community Needs Assessment (CNA) or Baseline study. This shall require various consultation meetings, group discussions, door-to-door in-person interactions and even PRA. Going forward chalking out the program design as per the identification of needs and clear alignment with company CSR policy, vision & mission can be henceforth done!

Lancer une nouvelle initiative RSE implique de prendre en compte les attentes de nombreuses parties prenantes. Pour équilibrer les intérêts des parties prenantes lors d'une initiative RSE, - Cartographiez-les en commençant par identifier l'ensemble des acteurs concernés par votre initiative - employés, clients, fournisseurs, communautés locales, et évaluez leur niveau d'influence et d'intérêt, - Définissez une vision commune et des objectifs partagés, - Concevez des solutions équilibrées gagnant-gagnant, - Communiquez de manière transparente, - Impliquez-les dans le pilotage, et mesurez les impacts positifs sur chacun. Avec une approche intégrée, vous favoriserez l'appropriation et la réussite à long terme de votre projet.

Start by creating a comprehensive list of all stakeholders. This includes internal stakeholders like employees and shareholders, and external ones such as customers, suppliers, community members, and regulatory bodies. Then you can prioritize their engagement based on their influence, interest, and potential impact on the CSR initiative. In my experience, it's important to remain open to suggestions and concerns while conducting surveys or questionnaires. This helps in understanding everyone's expectations. Interviews or focus group discussions with key stakeholders provide deeper insights into their needs and allow for more detailed feedback.

Start by mapping your upstream and downstream supply chain. Identify all involved and affected stakeholders, including civil society, business actors, environmental and social NGOs. Invite all stakeholders to identify the key issues where they believe you, as a company, should intervene to reduce your direct or indirect impacts. Rank and prioritise the issues according to their impact. Work with stakeholders to develop an action plan that addresses all of the issues raised, starting with the ones that have the greatest impact.

Start by identifying and engaging key stakeholders early in the process. Conduct surveys or hold focus groups to understand their needs and concerns. Develop clear, transparent communication about the initiative's goals and benefits. Address stakeholder feedback by incorporating their input into the planning and implementation stages. Maintain ongoing engagement through regular updates and opportunities for involvement. By fostering open dialogue and demonstrating how the initiative aligns with their interests, we can ensure a balanced and inclusive approach.

While addressing immediate needs is important, focus on long-term value creation. This approach fosters sustainable relationships and ensures that the CSR initiative remains beneficial over time.

I have always believed that the financial benefit to a company of adopting a CSR initiative lies in the increase in brand value or the media coverage it receives as a result of adopting the CSR initiative. This approach implies that the company should only focus on the benefits to its stakeholders and the environment. "What is good for my stakeholders and the planet is good for me." Once this strategic goal is set, any strategy should benefit the environment and the people in the company's ecosystem, starting with the most significant environmental and health impacts and targeting the most vulnerable first.

Maintaining open lines of communication with stakeholders is essential. Regularly update them on the progress and challenges you face with a particular CSR initiative. Transparency builds trust and ensures that stakeholders feel valued and heard.

Involve stakeholders in the planning and decision-making processes from the beginning. This helps in understanding their expectations and concerns, and in aligning the CSR goals with their interests. Hold regular meetings with stakeholder representatives to discuss ongoing projects, gather input, and address any issues or concerns.

Continuously monitor the impact of the CSR initiative and evaluate its effectiveness. Use feedback from stakeholders to make necessary adjustments and improvements.

An inclusive gathering process is essential from the outset to begin to reach a place of balance. Take a big step back and consider the landscape. If participants are open to sharing demographic information about themselves, ask for this in order to understand the population that has contributed their input. Then, in a methodology that is aligned to relevant guidelines and to your own contextual needs, assemble this feedback, including different structures and forums. Being together stakeholders, including those with disparate views, to understand the distance between and any unexpected complementary aspects that may point toward cohesion - there’s a lot of magic in these spaces!

Be open to making adjustments to the CSR initiative based on stakeholder feedback and evolving needs. Adaptability ensures that the initiative remains relevant and continues to meet the interests of all stakeholders as circumstances change.