As a leader with India's largest television news network, we have not only been able to grow and sustain a consistent tone and message across the languages and geographies we operate in but also evolve a cogent and credible identity for each of the channels we run pan India. TV9 Network takes pride place in the bouquet of networks for ours is the only network that is truly language differentiated. Also, of the 6 channels at our end, we are undisputed leaders in four while being in top three for the rest. Each language/region has its own aspirations that sums up the federal India sentiment. It is important to acknowledge and applaud it. However, sticking to core tenets of journalism is what enables consistency of network tone and message.

Even if you’re managing content across regions, here’s how to keep the tone & voice consistent: 1. Pick your brand tone whether it’ll be formal or informal, professional or playful, and inspirational or educational 2. Define the purpose of your brand whether you’re luxury or affordable 3. Pick your style of delivery. Do you want to deliver clear direct messages? Or, do you want to be quirky and creative? Depending on these, you can localise your content and create brand guidelines for different writers, editors, and stakeholders to follow.

As someone who has managed multi-locale teams, these are some points to bear in mind to build a consistent and clear brand message: -Establish a clear 'brand voice' with a consistent tone in content -Maintain a centralized content strategy to create a core message that serves as the foundation for all regional content. -Be aware of cultural sensitivity and localization by adapting content to reflect regional nuances. -Conduct regular training and feedback sessions to ensure they understand the brand’s tone and messaging. Offer feedback loops to maintain alignment and consistency.

Maintaining a consistent tone and message across regions requires balancing global consistency with local relevance. Start by developing clear brand guidelines that define your voice, tone, and key messaging. Localize content by adapting it to regional cultures, but ensure the core message remains unchanged. Centralize content management to maintain alignment while giving regional teams the flexibility to tailor the message. Regular collaboration with local teams and ongoing training on brand standards ensures consistency. By combining a global framework with local adaptation, you can achieve a unified yet relatable brand voice across markets.

Original idea: Organize an internal contest where each regional team reinterprets a key campaign while maintaining brand voice. Use these creations to showcase how the brand adapts without losing its essence. Simple method: Post visual comparisons between different regional interpretations of your core message on social media.