Está navegando por las decisiones de ventas minoristas. ¿Cómo se determina qué tendencias de consumo priorizar?

Para priorizar tendências de consumo no varejo, é essencial analisar dados de mercado e comportamento do cliente, identificando padrões consistentes. Avalie o impacto potencial dessas tendências no seu público-alvo e considere a escalabilidade e sustentabilidade a longo prazo. Utilize ferramentas de análise preditiva para antecipar demanda, e acompanhe o que a concorrência está adotando com sucesso. Considere também o alinhamento dessas tendências com a identidade da marca e a viabilidade financeira antes de tomar uma decisão.

Trend reports collection of data are research methods to obtain data which will be analyzed to give information. CRM customer relationship tools are very helpful in analysing and interrogating data to deliver great insight on consumer behaviour. These reports can be collected offline or online.

By Analyzing sellout data and identifying the best-selling models by category and price point, as well as customer preferences, one can then plan pricing, target sales, and promotions budgeting accordingly.

Feedback are very important engagements that indicate the true perception of the direct sales activities and sales activities. Customer feedback enhances process realignment or product redesign because it would ensure that products can now to tailor fitted to the unique needs of the audience. The idea is to provide solutions to problems by matching and tailor fitting the product unique offerings to the needs, wants, preferences,choices , desires of the customers. This drives customer satisfaction higher and this in turn drives brand loyalty.

Customer Feedback is very Valuable important sources can be -By taking feedback from sales members in the field or on the floor who directly deal with customers. - By taking customer feedback through various sources online/offline. - Establishing booths in stores for customers to openly give opinions and feedback.

Competitors tracking is imperative and should be done on a constant basis. Competition should be monitored to guage their distribution analysis. How effective are they in distribution? What's their coverage strength? How well are they meeting customer needs? What promotions do they have? What incentives do they give stakeholders in their channel management network? The overarching aim is to ensure that the Organisational Strategy is matched with the mission, objectives and vision of the company to deliver organizational excellence. While competitors are launching new trends, the primary aim is to provide exceptional value to the customer by exceeding customer expectations and meeting their needs.

ROI returns on investment checks the profit and loss and the higher the ROI the more profitable a business is. If a trend delivers high ROI, it means the returns will be higher and this trend is likely to drive in more profits. Trends should be analysed carefully..

The brand image is a core reason the audience makes purchases at a certain frequency. The higher the brand image the higher the purchases and referrals. The brand must ensure any new trends or fads must align with it's brand values and culture. Brand engagements helps to interrogate consumer insights and discover consumer choices and have a clearer and more robust understanding about consumer behaviour.

In my position as a Retail Business Mentor, I assisted a customer who was enticed by a bright new trend. Focusing on long-term viability allows us to: Evaluated Longevity: We determined if the movement had long-term potential or was merely a passing fad. Aligned with Business Goals: Ensured that the trend supported the client's primary business and growth plan. Reduced risk: Invested prudently to prevent costly blunders with fleeting trends. This method resulted in long-term success while avoiding waste.