Last updated on 12 sept 2024

Está buscando mejores precios para su negocio de comercio electrónico. ¿Cómo se negocia con los proveedores de manera efectiva?

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Eric Martindale

Founder, Elite Commerce Group | E-Com & Retail Media | Amazon, Walmart, Instacart, Criteo | E-Com Futurist | USMC…

1 respuesta
Clara Chimedza

I help E-Commerce business write persuasive product description, listing optimization, email strategy and copy that…
Hemant Shah

CoFounder at Techinfinity || Bespoke Bliss || Techinfinity Studios, Helping businesses with Marketing, SEO…

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Sumérgete en el arte de hacer tratos: ¿Cómo han evolucionado tus tácticas de negociación para tus empresas de comercio electrónico?

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Eric Martindale

Founder, Elite Commerce Group | E-Com & Retail Media | Amazon, Walmart, Instacart, Criteo | E-Com Futurist | USMC Combat Vet
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Understand what they want and need, and then negotiate. Too many brand owners approach the negotiating table, simply asking for discounts. Copackers are running businesses too. Copackers go out of business just like every other type of business. Start by understanding, copacker cost components, and see where you can help them cut costs. I once partnered with another brand to use the same molds and production line, thereby cutting cleanup costs, and obtaining more favorable pricing with the copacker. Simply asking for discounts is a great way to get deprioritized for production time.

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Clara Chimedza

I help E-Commerce business write persuasive product description, listing optimization, email strategy and copy that increase customer engagement and convert massive sales.
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Trust is a key factor when negotiating for business. Test the product first and make sure it is what you are looking for. As much as you are looking for better pricing, what you bring on the table must also be lucrative to vendor. They are in business too. Negotiate discounts for bulky orders. Focus on long term partnerships.

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Hemant Shah

CoFounder at Techinfinity || Bespoke Bliss || Techinfinity Studios, Helping businesses with Marketing, SEO Specialisation, Branding, Corporate Gifting, Hyperreal 3D, CGI and E-Commerce Websites in their Digital Presence
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To negotiate better pricing for your e-commerce business, start by researching market rates and understanding vendor competition. Build strong relationships by maintaining clear communication and trust. Highlight mutual benefits, offering incentives like longer-term contracts or bulk orders for discounts. Always have a backup vendor quote ready for leverage. If price reductions aren’t possible, negotiate for perks like faster shipping or better terms. Keep negotiations professional and focus on win-win outcomes, using your order history and future potential to influence favourable terms while maintaining flexibility.

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Malte Karstan

Top Retail Expert 2024 - RETHINK Retail | Keynote Speaker | C-Suite Advisor | E-Commerce Evangelist & Consultant | Investor in Stealth Mode
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In e-commerce, negotiation tactics evolve significantly over time. Initially, decisions might be based on intuition, but they soon become data-driven, using insights on customer behavior and market trends to negotiate better terms. Building long-term relationships with suppliers and logistics providers becomes key, focusing on ongoing partnerships over one-time deals. As businesses grow, understanding global supply chains helps navigate international negotiations. Volume-based pricing structures become essential as the business scales. Lastly, a shift toward collaborative, flexible negotiations ensures both parties benefit, fostering stronger relationships and long-term success.

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Florind Metalla

CEO @ METALLA | $100M+ in DTC Revenue
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To negotiate effectively with vendors, know your terms and have a clear walk-away point. Engaging multiple vendors gives you leverage to compare and push for the best deal. Vendors are more flexible when they see your value. For example, I negotiated with an upselling app, pushing for tiered pricing tied to revenue growth. Our client used several costly apps that caused issues during updates and became costly to maintain, so we had a target price to beat. I highlighted these pain points and pushed for a flat fee, showcasing the client’s current expenses. We secured a no-cap solution at a lower price in exchange for a longer-term deal. This approach simplified everything and saved money—a win-win.

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