Check channels and compare data and evaluate tools periodically. When possible, rely on trusty analytics platforms such as Google Analytics or SEMrush for more stable readings. Minimize data discrepancy by establishing adequate protocols to govern the collection of data. - Perform periodic check-ups to review data accuracy and rectify any irrelevancies. - Minimize the human factor when entering data into the system. For example, the use of the automated dashboards was instrumental in my previous project to ensure that data was not falsified. It also provided cross-checks to make certain that actionable information was used, improving content performance data.

Of course, you'll want to keep an eye on metrics like: -Monthly/weekly/daily page views -Organic traffic -Time on page -Clickthrough rate -Conversion rate -Bounce rate -Ranking for desired keywords Keep an eye on real-time data and analyze historical performance to ensure accuracy and spot areas for improvement. You may find unexpected surprises that cause you to shift part of your content strategy to better attract your target audience.

While it can be tough to loosen the reins on content measurement, it's often best to turn to an unbiased third party for help in this space. A competent and experienced analytics agency (there are those for both enterprise and SMBs) can help you ensure complete, compliant, and accurate data collection.

Data can tell you whether people are reading your content. But top-notch content achieves more. It attracts praise, third-party attention, and perhaps leads. Believe me, if something really is great, you'll know.

The best way in my opinion to ensure data accuracy and reliability is to make sure that the source selected for the data is authentic. Now this may be easier said than done. In reality, there is a lot of inherent bias. Whenever any particular data is selected, there are numerous variations circling around, and people tend to pick up the variation that meets with their perspective, whether it is rooted in science or not. Therefore, we must not allow our personal bias, and should only pick the source that provides data that is backed up by rigorous scientific authentication process. That's how I always select the data that I use for my content production system.