Estás trabajando en una campaña de marketing de influencers. ¿Cómo se puede gestionar el proceso creativo?

You can start with your goal and a loose idea of what you'd like to create. Having these in mind makes creating a comprehensive brief easier and streamlines the types of influencers you want to work with. Another thing I do throughout the process is take meeting notes and recordings with creators and stakeholders for a better understanding of the project across the board.

Setting clear objectives is crucial for influencer campaigns, but granting influencers creative freedom is equally important. It fosters authenticity, strengthens partnerships, and drives impactful results. Let's empower influencers to authentically connect with their audience while aligning with their brand values along with the clients brand vision!

Influencer marketing campaigns involve several key steps in managing the creative process . 1. Clear Objectives 2. Collaborative Ideation 3. Creative Briefing 4. Feedback Loop 5. Content Approval Process 6. Flexibility and Adaptability 7. Performance Tracking Brands must ensure that their content resonates with their audience and drives meaningful results.

Define your objectives for the campaign - will it be brand awareness, ROI, or something else? You need to identify the goals to run the campaign, and accordingly, find creators/bloggers who can meet those requirements to fulfill the objectives.

You are working on an influencer campaign for an AI product, what do you do? The first step is to identify the category of the product (language model, an image generator). What are your campaign goals? Do you want to raise brand awareness, drive sales, or generate UGC? What creative direction are you aiming for? Do you want the influencer to showcase the product's functionality, create humorous scenarios, or focus on specific features? If you're promoting a new AI writing assistant, your goal might be to generate buzz and attract early adopters. An ideal choice here would be an influencer known for creating engaging educational content. This provides an opportunity to showcase the tool's ability to write different creative formats.

Shortlisting creators that align with your objectives is crucial. You can explore various software and online platforms such as Modash, which provide details like followers, engagement ratio, and more. It's important to select creators that match the niche and brand's taste.

É importante que você pesquise bem quem vai colocar na sua ação. Precisa ser além dos números de seguidores ou visualizações em vídeos, pois a pessoa precisa estar conectado com a sua marca e divulgar isso. Sua marca precisa ser algo que o influenciador acredita. Já vi diversas publicidades que super descredibilizaram a marca por conta do influenciador. Marca de shampoo que cresce o cabelo com influenciador que tem mega hair, ou remédio para emagrecer com influenciador que tem lipo ou chip da beleza.

Para encontrar influencers adecuados, es crucial seleccionar aquellos que se alineen con tu marca y nicho, y que tengan una audiencia relevante y comprometida. Utiliza herramientas y plataformas para analizar su alcance, compromiso, datos demográficos y calidad del contenido. Además, revisa sus colaboraciones anteriores para evaluar su experiencia y resultados. Es fundamental elegir influencers que compartan tus valores y voz, y que puedan crear contenido que resuene con tu público objetivo.

The past year has been filled with AI influencers creating fear mongering contents. If you are looking for an influencer to promote your product, you should aim for one who understands that AI amplifies and enhances human effort. They should be able to connect with the target audience and communicate the product's value effectively. Partnering with a tech reviewer who regularly creates videos showcasing new and innovative products would be a better fit for promoting your AI writing assistant than one who actively criticises new brands. To pick an influencer for your brand, Consider their past collaborations and evaluate their engagement metrics.

Eliminate the creative brief. Let the unboxing experience be the pseudo talking points and lean into influencer seeding, with no strings attached messaging.

This is arguably the most important aspect to any influencer collaboration. Remember that you've chosen to work with a creator because you like their content, style, fit etc. So let them be them! The best thing to do is give a brief which clearly explains your goals, shows them what success looks like to you, and then gives them the creative freedom to make the best content possible to match what you're looking for. Don't be overly strict and limit their creativity. If you do this then why did you bother working with them in the first place?

Imagine creating a content brief for a tech reviewer to promote your AI writing assistant's features, you can suggest different content formats they could explore (writing a poem, a video script, or an AMA), and highlight any specific functionalities they should demonstrate. While offering guidelines, you should also allow the reviewer creative freedom to present the product in their signature style. A simple way to do this will be: Outline the key message and desired outcome of the collaboration. Provide clear instructions on the functionalities and limitations of the product. Set creative boundaries while allowing room for the influencer's unique style to shine. Establish communication channels and timelines for feedback and revisions.

Allow the product and experience be the breif the best way is influencer seeding where your sending "no strings attached". Creators have a community for a reason let their creative freedom and your product work!

Drafting content briefs and guidelines is a tricky step. You have to draft and communicate them to the creator very precisely. Below are the pointers: - Draft all the details regarding content creation, deliverables, and the brief thoroughly. - The language should be easily understood by the creator, and communication should be both verbal and written. - Allow some flexibility for the creators to showcase their creativity, they can also make slight adjustments.

This should be balanced, if you act too rude or dominating towards the creator, he/she will definitely become disappointed, and things could go downhill. Therefore, it's crucial to always maintain a polite demeanor and provide valuable feedback to the creator, ensuring they stay on track and complete the deliverables

Collaborating with creators in influencer marketing campaigns transcends the mere avoidance of rigid briefing and encouraging the adaptation of the message to the creator's audience. Furthermore, it involves integrating them into pivotal discussions concerning the campaign's structural framework. Content creators inherently possess a creative flair, and fostering such collaboration can significantly enhance the overall value of your campaing. Inclusion in decision - making processes elevates the partnership, harnessing the unique insights and creative instincts of creators for optimal campaign success.

Before influencers publish or submit content, it's crucial to review and approve it meticulously. This ensures alignment with the brief, adherence to guidelines, and maintenance of quality standards. Look out for errors, inconsistencies, or inaccuracies that could impact credibility or effectiveness. Offer constructive feedback promptly, requesting revisions as needed. Respecting deadlines and agreements is paramount; avoid last-minute changes to prevent frustration or confusion among influencers. Keeping communication clear and collaborative fosters smooth collaboration and ensures the success of influencer campaigns.

One of the best ways to track the performance of a stand alone influencer is to create a unique tracking link for them and also a unique promo code. After the campaign went live, check those metrics and compare them with an uplift in visitors/conversions on the day of post publication vs the baseline (prior period).

The campaign process will largely depend on the campaign goals. Actually shocked by an answer above that from my experience was read as intentional bad advice. Link to great resources: 1. 2. 3.