A continuación, te explicamos cómo puedes elegir influencers para tus campañas, como un ejecutivo.

To choose influencers for your campaigns like an executive, define your goals and understand your target audience. Research influencers who share similar values and have expertise in your niche, evaluating their engagement and reach. Ensure alignment with your brand and values, build relationships through social media, and propose collaborations. Discuss payment terms, creative freedom, and a non-disclosure agreement before finalizing the partnership.

Choosing influencers for your campaigns like an executive involves defining clear goals to guide your selection process. Start by identifying the specific objectives of your campaign, such as increasing brand awareness, driving sales, or engaging with a particular audience segment. Determine the KPIs that will measure success, such as reach, engagement rates, or conversion metrics. Use these goals to find influencers whose audience demographics, content style, and values align with your brand and campaign objectives. Evaluate their past performance, engagement quality, and authenticity. By defining your goals upfront, you can strategically select influencers who will effectively amplify your message and achieve your desired outcomes.

An executive thinks big picture. They think strategy and long term. 1. Know what your competitors are doing 2. Identify your EMV 3. Understand what went wrong and what went right in past campaigns 4. Focus on one goal. You can´t achieve everything with a single campaign 5. Base your decisions on DATA!

Definar objetivos e metas clara deve ser o ponto de partida da sua campanha com influenciadores. Se você não tiver uma visão clara dos resultados, não terá assertividade na escolha dos influenciadores, direcionamento da campanha e etc...

As an executive, choose influencers for your campaigns by first defining your campaign goals and target audience. Analyze influencers' engagement rates, audience demographics, and content quality using data analytics tools. Ensure alignment with your brand values and message. Evaluate their authenticity and past campaign performance. Consider the potential return on investment and set clear, measurable goals. Maintain a structured selection process and continuously monitor and adjust your strategy based on campaign outcomes.

Look beyond the surface! Research goes deeper than follower count. Engagement rates, audience demographics, and interaction authenticity matter most. Track past campaigns for brand alignment & performance. Choose influencers who resonate & deliver! #influencermarketing

This is everything I look for find the perfect influencer to work with: At least a 1:100 comments to follower ratio - indicates they have a high level of community focus in their content At least a 1:100 post to follower ratio - this shows they have a level of virality in their content At least a 1:5 likes to saves ratio - this shows they have valuable content that followers want to rewatch At least a 1:5 NON-selling post to selling post ratio - you don’t want to work with someone who does brand deals too often No past brand deals with competing offers Contact info in their bio - this is an easy way to know if they’re familiar with doing brand deals Someone with an offer of their own - this shows they know how to influence and sell

O trabalho de pequisa e seleção dos influenciadores para uma campanha é muito importante. Primeiro porque não é apenas uma questão de número de seguidores, mas sim dos valores do influenciador em relação a marca, audiência, regionalidades e etc...

Choosing influencers for your campaigns like an executive involves carefully assessing their fit with your brand and objectives. Begin by evaluating the influencer’s audience demographics to ensure they align with your target market. Review their content style, tone, and values to confirm they resonate with your brand’s image and message. Analyse their engagement rates and the authenticity of their interactions to gauge the quality of their influence. Consider their past collaborations to see how effectively they have promoted other brands. By meticulously assessing the fit, you can select influencers who not only have a strong following but also enhance your brand’s credibility and reach your campaign goals effectively.

Como falado acima, o fit entre valores do influenciador com a marca é muito importante, para que a campanha seja de fato genuína e autêntica. Se o influenciador fala uma coisa no dia a dia e depois aparece com outra totalmente diferente, não vai surtir efeito perante aos seus seguidores mais fiés.

Here’s what would make me say yes to working with a brand with ZERO upfront budget for brand deals as an influencer with over 75k followers: 📍100% commission on the first 1-5 units sold - this creates a sense of trust and support on your behalf with the influencer 📍Bonus payments of 5-10x the unit price after reaching certain milestones in sales volume - this incentivizes long term commitment to the brand 📍Exclusive recurring compensation - this would mean you only hold a small number of spots for influencers who partner with your brand, and upon accepting the partnership would compensate each of them with a monthly recurring payment so long as their sales volume was above a certain threshold each quarter

Three things you can do TODAY to drive more revenue from your influencer marketing campaigns: Create a media kit. You should have an outline of your expectations, standards, examples of past successful influencer content etc. to share with prospective and current influencers. Don’t criticize, be curious. Lean on the influencer’s expertise of their audience for how, when and where to entice their followers to make a purchasing decision. Always repurpose. UGC (user-generated content) will organically outperform your own in-house social media content 99% of the time. Take content influencers have created for your product and/or service (if you included usage-rights in your agreement) and repurpose it across each of your marketing campaigns.

Start by outlining the campaign's objectives and target audience to guide your selection criteria. Identify influencers whose content, values, and audience demographics align with your brand's message and goals. Conduct thorough research on potential influencers, analysing their engagement metrics, content quality, and previous partnerships. Develop a detailed collaboration plan, including clear expectations, deliverables, and timelines. Establish metrics for success to monitor the campaign's performance. By planning strategically, you ensure that your influencer partnerships are purposeful and effective, driving meaningful results for your brand.

To choose influencers for your campaigns like an executive, start by clearly defining your goals and understanding your target audience. Research and vet potential influencers by assessing their relevance, reach, and engagement. Use tools to analyze their audience demographics, content quality, and engagement metrics. Ensure authenticity by verifying their followers, and choose those who naturally fit your brand. Review their past collaborations and set a budget for partnerships. Establish clear agreements with detailed expectations and monitor the campaign’s performance to measure its success and make necessary adjustments.