¿Qué haces si quieres mostrar tu dedicación al aprendizaje continuo en Relaciones Públicas?

En el caso de Colombia una buena organización para estar al tanto en temas de PR, pero también de marketing, publicidad y BTL es la revista P&M. También las universidades como la Pontificia Universidad Bolivariana ,Pontificia Universidad, Universidad de La Sabana, hacen constantemente encuentros, eventos presenciales, virtuales, y diplomados que son centro de aprendizaje, pero también espacios de networking para actualización constante.

In the world of Public Relations(PR), the learning never stops. Dedicated to continuous learning is crucial, in the dynamic field of PR. Here’s how: a) Share Insights: Regularly post about new PR trends and strategies you’ve learned. b) Certifications: Display your newly acquired certifications and courses. c) Book Recommendations: Share valuable books and articles that have enhanced your PR knowledge. d) Webinars and Workshops: Talk about the key takeaways from webinars and workshops you’ve attended. e) Thought Leadership: Write articles showcasing your understanding of PR’s evolving landscape. f) Peer Learning: Engage in discussions, ask questions, and share your learnings with your network. Let us keep learning and growing together.

To show dedication to continuous learning in Public Relations: 1. Enroll in PR courses, workshops, and certifications. 2. Stay updated on industry trends and literature. 3. Attend conferences and professional development events. 4. Seek feedback and learn from experiences. 5. Network with peers and mentors for knowledge exchange.

In the Brazilian context, we have some associations that bring us important credentials and that bring us closer to the community. Learning is also present in these organizations, and we can use this to improve and share ideas and new perspectives.

Reading and consuming industry press is important but don't forget to share your learnings too. Use LinkedIn to share links to interesting pieces along with your own thoughts and ideas.

Reading articles and research about the field helps us a lot in acquiring knowledge and developing skills. I believe that the PR professional has to stop this thought and bring it to the table every day, constantly looking for trends and new perspectives.

Cada vez es más común la selección de realizar cursos en línea por la disponibilidad geográfica, evitarse los desplazamientos, pero también por que estos facilitan si no es posible unirse en el momento en que imparte la clase, la posibilidad de verlo en el momento oportuno, donde se puede poner toda la atención y dedicación. Además el interactuar con personas de otras zonas geográficas y culturas, es enriquecedor.

ttending conferences and events is indeed a great way to demonstrate a commitment to continuous learning in PR. However, the real value lies in taking what you've learned and applying it to your work with clients. It's about more than just being present; it's about actively engaging, absorbing new ideas, and experimenting with innovative strategies to keep your PR practice dynamic and effective. This approach not only enriches your own knowledge but also enhances the services you offer to your clients.

Sin duda una de las más efectivas formas de actualizarse en relaciones públicas es asistir a conferencias, eventos , congresos y seminarios, para aprender de los referentes del mercado, adoptar y replicar buenas prácticas y conocer los trabajos exitosos de los demás. Muchas veces nos abrimos a nuevas ideas no necesariamente copiándolas, sino adaptando una buena práctica a un cliente en particular.

I've learned a lot at conferences, not only from the speakers but also from conversations over lunch and during breaks. Before you go, think of specific questions you'd like to ask. Then ask away. People love talking about what worked for them.

Attending conferences and events help you network, learn, and grow in PR. Some of the ways to maximise your attendance is by: 1. Prioritizing Relevant Events: Seek conferences and workshops that directly align with your areas of interest or professional growth. 2. Making the Most of It: Network with speakers and attendees, participate in breakout sessions, and ask questions. 3. Sharing Your Learnings: Write blog posts, give presentations within your team, or share key insights on social media. 4. Implementing & Measuring: Apply your newfound knowledge and track the impact on your work.

Um dos grandes diferenciais de quem trabalha com Relações Públicas é fazer networking e manter relacionamentos saudáveis com stakeholders. Pessoas são diferentes e, por isso, as dinâmicas também variam muito de caso a caso. Trocar experiências com quem vive nesse universo é uma forma eficiente de analisar cenários, buscar soluções mais assertivas e otimizar recursos. Por isso, conversar com colegas de trabalho, líderes e outros profissionais da área pode ser importante para melhorar suas habilidades e continuar aprendendo.

Acredito que se manter atualizado e continuar estudando sempre! Estar atento ao que está sendo feito tanto nas empresas de comunicação e grandes empresas como acompanhar publicações acadêmicas, livros, autores da área e congressos que pensam, falam e vivem as Relações Públicas.

Never stop learning in PR! The dynamics of PR are ever-evolving. With evolutions in tech and continued paradigm shifts in communication landscape, the PR expert in a versatile environment. Keep upskilling and up-scaling your knowledge and content.