¿Qué haces si tu estrategia de marketing de influencers no se mantiene al día con las tendencias tecnológicas emergentes?

Video and live streaming are rising in influencer marketing for authentic engagement. They spotlight influencer personality and expertise while showcasing products/services in action. To leverage, find skilled influencers, set clear goals, and monitor performance closely for effective implementation and feedback incorporation. 🎥

If your influencer marketing strategy isn't keeping up with emerging technology trends, reassess your approach, consider incorporating newer platforms or formats, and collaborate with influencers who are early adopters of new tech.

If your influencer marketing strategy lags behind technological trends, pivot by exploring beyond traditional social media. Platforms like podcasts, blogs, newsletters, and online communities offer untapped markets. They enable deep, engaging content that resonates with niche audiences. Success lies in understanding where your target demographic focuses its attention. Identify influencers who dominate these alternative spaces, ensuring their style aligns with your brand. Tailor campaigns to these platforms, leveraging their unique strengths to foster a loyal, engaged following. This approach requires thorough research but promises access to dedicated communities and fresh engagement avenues.

I love testing out new platforms and channels with clients. However, it's essential to stay true to your brand and deliver what provides value to your customers. For instance, if your central POD is providing step-by-step instructional videos on car repair, starting a TikTok channel focused on ASMR videos of motor oil or screenshots of YouTube videos may not deliver the value you or your customers are looking for. For any business interested in exploring new platforms or channels, I'd recommend that they have a well-thought-out strategy before jumping in. It takes time and money to make successful content work. Also, don't be afraid to abandon a strategy that isn't delivering value. We often learn more from failure than success.

If your influencer marketing strategy lags behind emerging technology trends, it's time for a strategic overhaul. Stay updated on the latest tech trends impacting influencer marketing. Assess your current strategy's effectiveness and pinpoint its shortcomings in leveraging new tech or engaging your audience. Incorporate emerging technologies like AR, VR, or interactive content into your strategy. Collaborate with influencers proficient in these areas. Experiment with innovative ideas and measure campaign performance to iterate and optimize for future success. Flexibility and adaptation are key to staying relevant in the ever-evolving influencer marketing landscape. This comment translate to Persian in another comment at this article.

As a business developer manager, I've witnessed firsthand the transformative power of weaving authenticity and social responsibility into our marketing strategies. One customer, in particular, shared their personal journey of overcoming workplace biases and discrimination, resonating deeply with our audience. The authenticity of their story not only amplified our message but also sparked conversations and inspired action within our community. This experience reinforced the importance of aligning our brand with causes we truly believe in and collaborating with influencers who authentically share our vision. It's through these connections that we're able to make a tangible impact and foster a socially responsible business environment.

ترجمه نظر من در کامنت دیگر مهمترین بخش از فرایند بازاریابی از طریق افراد مؤثر، بحث انتخاب و همسویی با برند مجموعه است حتما از روندهای فناوری جدیدی که بر بازاریابی افراد مؤثر تأثیر میگذارند مطلع باشید. استراتژی فعلی خود را ارزیابی کنید و نقاط ضعف آن در بهرهگیری از فناوریهای جدید یا جذب مخاطب را مشخص کنید. فناوریهای ظاهر شده از جمله ARو VR یا محتوای تعاملی را در استراتژی خود ادغام کنید. با افراد مؤثری همکاری کنید که در این زمینه توانایی دارند. عملکرد کمپینها را اندازهگیری کرده و نتایج به دست آمده را برای تصمیمات بعدی در نظر بگیرید. انعطافپذیری و تطبیق، کلید موفقیت در بازاریابی افراد مؤثر است.

I am constantly experimenting with hybrids of tech… persons are above tech. Tech without a purpose is a shiny object. ai I think has this characteristic. If the influence helps a person I share it. If they are treated kindly, to help, my experience is they experience a glimpse of trust.

Leverage tools such as Google Trends to monitor what is trending around topics such as influencer marketing, social media trends, etc. Join LinkedIn groups and trade organizations, subscribe to newsletters, listen to podcasts, follow other content creators, etc. that are relevant to your industry so you can stay on top of trends and technology impacting it.