¿Qué hacer si tus consultores de marketing de productos carecen de cualidades y características clave?

Navigating team competency challenges often feels like embarking on a treasure hunt - you know there's untapped potential, and the thrill is in uncovering it! Once, I implemented an innovative 'skill-swapping' initiative. Every month, consultants would exchange mini 'masterclasses' within their area of strength. This nurtured a shared learning culture and surprisingly, enhanced our consultants' holistic understanding of product marketing. Another time, we engaged an AI-driven project management tool to visualize everyone's workload and strengths in real-time. It's all about embracing technology and continual learning to elevate the team adaptively and innovatively.

Si los consultores de marketing de producto carecen de cualidades clave, es importante identificar las áreas de mejora y proporcionar formación adicional. También podemos considerar la posibilidad de contratar nuevos talentos que aporten las habilidades necesarias para impulsar la estrategia de marketing de tu producto. Comunicarse abiertamente con tu equipo y establecer expectativas claras puede ayudar a mejorar su desempeño y alinearlo con los objetivos de la empresa.

First step would be to find out the exact qualities and characteristics that they are lacking and how they are impacting their performance . This will help to assess how to proceed whether they is need for training, room for improvement or they are just not the right fit

Change them! As harsh as it may sound, but sometimes your business doesn't need to carry the weight of more and more 'at least I tried'. If a business is about having people stay for the long ride cuz the longer they know the biz, they better they understand its intricacies; a business is also about 'hire&fire'. If something is not resonating, cut if off. First & foremost, there should be a system that assesses the qualification of these consultants. By qualifications, I don't mean education. I mean experience & results. However if that system has failed and now you have somebody who just doesn't fit, no need to carry forward the mistake. Save everyone's time & energy. Those consultants' time is as imp as yours!

Training opportunities are important to upskill the team members and fill-in the gaps. They will fill more confident with the new knowledge provided and able to provide better performance.

Tras identificar las carencias, es recomendable evaluar si la formación pudiera cerrar esas brechas. Existen numerosos recursos disponibles, como cursos en línea y talleres, que pueden potenciar las habilidades de los consultores en áreas específicas del marketing de producto. Fomentar el aprendizaje continuo y proporcionar las herramientas necesarias para mejorar es esencial. Invertir en el desarrollo de los consultores puede generar resultados óptimos para el producto a largo plazo.

Reajustar objetivos y expectativas es crucial si la formación no resuelve las deficiencias del consultor. La comunicación clara y la revisión regular del progreso son esenciales para alinear a todos con los mismos objetivos y garantizar el éxito del producto.

Alternatives are helpful as they open the door to fresh perspectives and talents. You can consider partnerships with specialized agencies, freelance experts, or seeking mentorship from seasoned professionals. Embracing diversity in expertise can invigorate your team dynamics and propel overall success.

Es fundamental monitorear el progreso después de tomar medidas correctivas en marketing de producto. Establecer revisiones periódicas permite evaluar el desempeño de los consultores frente a los nuevos objetivos, manteniendo la responsabilidad y facilitando ajustes oportunos si las estrategias no funcionan como se esperaba. Este seguimiento garantiza que los esfuerzos de marketing sean dinámicos y se adapten a las necesidades del producto y cambios en el mercado.

identify the specific qualities and characteristics that are missing and assess how they impact your marketing strategy and goals. Provide feedback to the consultants, highlighting areas for improvement and offering support or resources to help them develop the necessary skills. If the consultants are unable or unwilling to improve, consider seeking alternative solutions, such as hiring new consultants or providing additional training and mentorship. Ultimately, ensuring that your product marketing team possesses the right qualities and characteristics is essential for driving effective campaigns and achieving your business objectives.

As a consultant, I've found it is important to have open communication about opportunities and where gaps might be. I have a strong network of people I work with, and am happy to always bring them in if there is something I can't accomplish, or someone can do better. Having a conversation about needs is essential for success.