Los valores de tu marca chocan con las tendencias populares de las redes sociales. ¿Cómo mantienes la autenticidad y la relevancia?

Having worked in this industry for almost a decade, I believe that brands, including personal brands, should realize that not every viral trend is worth pursuing. It may not align with your brand image or be relevant to your industry at all. Many brands have lost their influence by jumping on the bandwagon of every viral trend. For example, an actor advocating for remote work wouldn't really influence their audience, as the field demands physical presence for shoots. So, focus on what fits with your values and pursue that. Leave the rest.

Here's what you can do when your brand's values clash with popular social media trends: 1) Figure out whether jumping on that popular trend is the best choice for your brand. 2) You don't have to follow every trend. Instead, you can find other trends that match with your brand values. 3) Consult a social media expert and ask for their guidance & advice. You can also try to tweak the trend to fit your brand better. This is the best way to maintain authenticity and relevance.

Your values are your north star. Stick to your guns, even if it means missing out on some viral moments. Being true to yourself is always in style.

✯💗✍Maintain authenticity by staying true to your brand's core values while carefully evaluating trends. Integrate relevant trends in a way that aligns with your values, ensuring consistency. Communicate transparently with your audience, emphasizing how your brand adapts trends while preserving its principles to stay both authentic and relevant.

Talk to your people. Find out what they care about and why. Maybe there's a way to blend your values with current trends. Or maybe you can create your own trend.

Post Idea: "Engagement is not just about clicks—it's about connections. 💬 The secret to meaningful engagement? Listening more than you speak. What strategies do you use to connect with your audience on a deeper level? #AudienceEngagement #CustomerConnections #DigitalMarketing" Creative Twist: Use a poll asking your network what they believe is the most effective way to engage with their audience (e.g., polls, direct messages, content comments). Follow up with your own insights or a case study.

Involucrar a la audiencia en conversaciones sobre los valores de la marca es una estrategia poderosa para fortalecer la relación con los clientes y mantener la autenticidad. Cuando la audiencia entiende por qué ciertas tendencias no se alinean con los valores de la marca, se genera confianza y lealtad. Además, al utilizar contenido generado por los usuarios, se refuerza la autenticidad al mostrar a personas reales que comparten los mismos valores. Este enfoque no solo consolida la autenticidad de la marca, sino que también convierte a la audiencia en participantes activos en la construcción de la narrativa de la marca.

Engagez-vous activement avec votre public pour expliquer pourquoi votre marque choisit de rester fidèle à ses valeurs. Encouragez les discussions ouvertes et montrez que vous êtes à l'écoute des préoccupations et des opinions de votre audience. Cet engagement montre que vous valorisez votre communauté et que vous êtes prêt à dialoguer de manière transparente, ce qui peut renforcer le respect et la connexion avec vos clients.

Maintaining relevance in the face of clashing trends requires a deep understanding of your audience. Engage with them directly to gauge their perspectives and preferences regarding these trends. By fostering open communication, you not only reinforce your brand’s values but also demonstrate a commitment to understanding and respecting your audience’s viewpoints. This engagement can take the form of surveys, polls, or simply responding to comments, all of which help to build a community that feels heard and valued. In turn, this strengthens brand loyalty, even when popular trends are not followed.

Post Idea: "Content creation isn't just about filling a calendar—it's about filling a need. To stand out, create content that solves problems, tells stories, and sparks conversations. How do you ensure your content stays relevant and valuable to your audience? #ContentCreation #MarketingStrategy #Storytelling" Creative Twist: Share a behind-the-scenes look at your content creation process, maybe a quick video or a time-lapse of your team brainstorming. Ask your audience to share their content creation tips in the comments.

Maintaining authenticity means staying true to your brand's core values, even when they clash with trends. Focus on creating meaningful content that resonates with your audience, highlighting your unique perspective. Engage in thoughtful conversations that align with your brand's mission, reinforcing your relevance without compromising your integrity.

Crear contenido auténtico que resuene con la esencia de tu marca es fundamental para diferenciarse en un mercado saturado. No se trata de seguir todas las tendencias, sino de destacar lo que hace única a tu marca. Al compartir historias y experiencias que refuercen tus valores, puedes atraer a una audiencia que realmente aprecia la autenticidad y está dispuesta a seguir una voz distintiva. Esto no solo fortalece la identidad de la marca, sino que también crea una conexión más profunda y duradera con tus seguidores.

Create content that reflects your essence, but also acknowledges the cultural context. In my practice, I’ve observed that it’s possible to adapt popular themes to your narratives, as long as it’s done authentically. Instead of blindly following trends, find ways to navigate or reframe them while staying true to what your brand represents.

Créez du contenu qui met en lumière vos valeurs et démontre pourquoi elles sont importantes, même en décalage avec les tendances actuelles. Utilisez des récits, des témoignages et des exemples concrets pour illustrer comment vos valeurs apportent une réelle valeur ajoutée à votre audience. Ce type de contenu peut aider à éduquer votre public et à le rallier à votre vision, tout en maintenant la pertinence de votre marque

Collaborate with influencers and brands that share your values. If a popular trend contradicts your principles, amplify your message by working with partners who align with your mission. For example, if your brand promotes diversity and inclusion, partner with influencers who are known for advocating these values, even if they aren't following the latest trends. Solution: Strategic collaborations can help reinforce your stance and expand your reach without diluting your brand’s identity.

Formar alianzas estratégicas con personas o marcas que compartan valores similares es una excelente manera de amplificar el mensaje de tu marca y fortalecer su posición en el mercado. Al seleccionar cuidadosamente a tus socios, puedes asegurarte de que sus seguidores estén alineados con tu público objetivo, lo que no solo refuerza la autenticidad de tu marca, sino que también te permite acceder a nuevas audiencias sin comprometer la integridad de tu mensaje. Es una estrategia clave para expandir el alcance manteniendo la coherencia de los valores de la marca.

Cherchez des partenariats avec d'autres marques ou influenceurs qui partagent vos valeurs. En collaborant avec des partenaires alignés sur vos principes, vous pouvez élargir votre portée tout en restant fidèle à votre identité. Ces partenariats stratégiques peuvent renforcer votre message et vous aider à naviguer dans un paysage médiatique en constante évolution sans compromettre vos valeurs.

Strategic partnerships can be an effective way to maintain relevance without directly engaging with conflicting trends. Partner with influencers, brands, or organizations that share your values and can amplify your message in a way that resonates with both your audience and the broader market. These partnerships allow you to stay in the conversation and reach new audiences without compromising your brand’s integrity. By aligning with partners who reflect your brand’s values, you reinforce your position and demonstrate a commitment to authenticity.

Ao escolher influenciadores ou marcas para parcerias, assegure-se de que seus seguidores estejam alinhados com seu público-alvo. Analise cuidadosamente o tipo de conteúdo que eles produzem, os valores que promovem e a forma como interagem com seu público. Isso ajuda a garantir que a colaboração não só seja bem recebida, mas também fortaleça a posição da sua marca.

Your biggest fans are your secret weapon. Encourage them to spread the word about your values. Word-of-mouth is still the best marketing, even in the digital age.

Encourage your employees and customers to speak up for your brand. When they share content that reflects your values, it feels more genuine. For example, a local coffee shop might encourage loyal customers to post about their experience using a hashtag that highlights the shop’s commitment

Convertir a los empleados y clientes en defensores de la marca es una estrategia poderosa que no solo refuerza el mensaje de la empresa, sino que también humaniza la marca. Cuando ellos comparten contenidos alineados con los valores de la marca, no solo demuestran un compromiso genuino, sino que también proyectan una autenticidad que es difícil de replicar a través de campañas tradicionales. Este tipo de defensa es invaluable, ya que crea un ciclo de retroalimentación positiva, donde la comunidad se convierte en el verdadero portavoz de la marca.

From my experience, investing in brand advocates—people who share and believe in your values—can be a powerful way to amplify your authenticity. They can promote your brand in a genuine way, helping you connect with new audiences more authentically than short-term trends.

A defesa eficaz começa com a clareza dos valores da marca, que devem ser comunicados de forma consistente em todas as plataformas. Quando sua marca é questionada ou criticada, responda com transparência e respeito. Explique suas decisões e reafirme seus valores de maneira clara e objetiva. Evite reações impulsivas; em vez disso, veja as críticas como oportunidades para reforçar o que a sua marca representa. Invista em um relacionamento sólido com o seu público, construindo uma comunidade que compreenda e apoie os valores da sua marca. Uma base de fãs engajada é muitas vezes a melhor defesa, pois eles próprios se tornam defensores ativos, ajudando a proteger e promover a autenticidade da sua marca.

Just because you're staying true to your values doesn't mean you can't be creative. Find new ways to tell your story. Maybe there's a trend you can slightly bend to fit your brand.

Do you know what’s trend-setting? Just being yourself. Take actions that align with your brand that feel good. Sure, innovate utilizing new technologies but only if they spark your excitement, not because you think customers will think you’re trendy. Just be you in all you do and you won’t go wrong.

Adapt and Innovate: Don’t be afraid to innovate within the framework of your brand’s values. If a trend clashes with your ethos, create your own spin on it. For instance, if a fitness trend encourages shortcuts, create content that emphasizes sustainable, long-term fitness solutions instead. Solution: Lead by example. Adapt trends to fit your values and innovate in ways that set your brand apart, positioning you as a leader rather than a follower.

Trends can be leveraged without copying what doesn’t work. They are always a chance to innovate, so maybe don’t eat a spoonful of cinnamon on TikTok but start with a spoon and get creative.

A chave é evoluir de forma que as inovações estejam alinhadas com os valores centrais da marca, garantindo que cada nova abordagem ou produto reflita sua identidade autêntica. Ao adaptar-se às mudanças do mercado, mantenha um olhar atento para as necessidades e desejos do seu público. Inovação não é apenas sobre novas tecnologias ou tendências, mas sobre encontrar maneiras criativas de resolver problemas e agregar valor real para seus clientes. Lembre-se de que a inovação bem-sucedida é aquela que reforça o que sua marca representa, ao mesmo tempo em que a posiciona para o futuro. Equilibrar tradição e modernidade é o que permite à sua marca se adaptar e crescer sem perder sua essência.