Su cliente espera lo imposible para su evento. ¿Cómo gestionas sus demandas poco realistas?

When a client has unrealistic expectations it is a matter of understanding and education. One useful but gentle teaching technique is offering to collaborate by sharing a bit of the technical process. There are many variables to consider here, but often, once clients are exposed to the realities of extensive checklists and long lists of budgets for time and money, they will swiftly back away with their new understanding. Allow them to freely create a wish list with the understanding that fundamental elements must be checked off before other considerations can be explored. When the budget becomes clear so does the expendable. Having done an event that surprisingly included a live camel, I can report that there may be surprises for you both!

Honesty first. Hear them out thoroughly and let them know what the venue offers. If their demands are not within the scope of the event space, let them know that! Keeping in mind their budget, the constraints of the venue, there is always a solution. There is also a reason why the guest chose the particular venue--there's something special that not all venues have. Remember your strengths as a venue and present those to the guest.

When that happens, I focus on setting clear expectations by discussing what’s feasible within their budget and timeline. I offer creative alternatives that can realistically achieve their vision. It’s all about open communication, finding common ground, and ensuring they feel heard while guiding them towards achievable goals

Ask the event team that put on the opening and closing ceremonies for the 2024 Olympics. Brilliant people to put together such amazing events.-:)

É mais do que normal que o cliente chegue com inúmeras ideias na cabeça e um orçamento limitado para o evento. Neste momento, é hora de entender o que de fato o cliente quer e o que ele precisa fazer neste evento para atingir o objetivo e as pessoas que precisam ser impactadas por essa ação. O primeiro passo é fazer um brainstorming, uma espécie de tempestade de ideias, em que o cliente possa expor tudo o que está pensando e imaginando. O segundo passo é entender isso tudo e eliminar as ideias mais desalinhadas. Por meio do diálogo, negociação e criatividade, é possível encontrar alternativas que se encaixem as demandas do cliente.

It's important to be clear about what the event is trying to accomplish. Once you have clear agreed-upon goals, you may be able to demonstrate that those goals can be achieved without the specific unrealistic demand being carried through.

Once I understand their vision I gently introduce reality. I explain industry standards typical timelines, and average costs for similar events. I use concrete examples from my past experiences to illustrate what's feasible. I'm always honest about potential challenges or limitations whether they're related to budget, venue restrictions or time constraints. Setting clear expectations early on helps prevent disappointment later.

I brainstorm innovative ways to capture the essence of what the client wants even if we can't deliver exactly what they've asked for. I might suggest alternative venues, unique decor ideas or cutting-edge technologies that can create similar effects. I always come prepared with multiple options that align with their vision but fit within realistic parameters. This shows the client that I'm committed to making their event special even if we have to think outside the box.

I always the first person to listen to my clients vision and expectations and from their my creative mind and thoughts can get to work to find solutions to things they sometimes deem impossible. Once we’ve outlined the vision the discussions can begin on how we can achieve those.

When setting expectations at the beginning of a project - it’s important to lay out what is included in the service and what is extra services that may be provided. If there is more support or resources needed to complete a developing set of tasks those are required to be communicated amongst all of the stakeholders. If the outcome is unlikely or impossible it is important to communicate the best ways to navigate potential fallout or remediation and provide solutions for alternative solutions and other opportunities to amplify the strength of success in other areas.

Clear, consistent communication is key. I keep the client updated regularly on our progress and any challenges we're facing. I use visual aids like mood boards or 3D renderings to help them visualize concepts (Use to do this when I was working for Global Event Company India). I'm always available to answer questions and address concerns promptly. I build trust and show the client that their event is my top priority.

Be transparent about the cost and realities of the project. Sometimes when things get REAL, clients get a better understanding of why some things are not possible or maybe even not needed at all. Also, manage expectations early to avoid disappointment in the end. And throughout the entire process maintain smooth communication, especially via email to keep a record of your agreements. Negotiate and prioritize with your client - keeping the client as an active party will allow them to stay connected to the process.

I identify areas where we can compromise and others where we can't budge. I might suggest allocating more budget to one aspect of the event that's particularly important to the client while scaling back in other areas.