Tu cliente está siendo atacado por un influencer que difunde información errónea. ¿Cómo protegerá su reputación?

Protecting Your Client's Reputation from Influencer Misinformation: - Monitor and Gather Facts: Closely track the misinformation and collect accurate data to counteract it. - Issue Official Statements: Respond promptly on your client's platforms with clear, factual, and calm messages. - Engage Professionally: Reach out to the influencer to correct the misinformation without escalating the conflict. - Leverage Support: Mobilize your client's supporters and allies to share positive content and testimonials. - Maintain Transparency: Consistently communicate with your audience to sustain trust and credibility.

In this situation, when there is bad faith on the part of personas invalidating a company's reputation, it is always worth noting how such a profile that claims to be an influencer is able to be on social media attacking others. The fact is, the characteristics that are common among personas who manage to denigrate the image of those who are in the market to offer their best product or service, should seek to extend their causes by making a reverse impact. In other words, after evaluating who the subject is with their biography, you should look at how your strategies can dissuade them from revising their concept. This will validate your competence and what was negative will now become a positive effect to implement your best result.

This can happen unexpectedly due to the relationship deteriorating or an unpleasant event taking place and you must be prepared for it. The first thing is to not react, but to take a step back and look at what is being said online and how. It’s important to identify if it’s facts or rumours and how detrimental it is to your brand. Once you have an understanding, try your best not to fuel the flame!! You can reach out to the person directly and communicate the impact that they might be having on your brand. Engaging in public commentary and petty posts will only make things worse. A direct and professional approach is best!

Once you have tried to resolve the matter by directly trying to engage with the influencer and should that have failed, as a brand, you can share your side by releasing a formal statement online. This statement should be truthful and factual that will only share clarity on the situation and get rid of the defamatory information that was spread. You don’t need to over explain yourself. Be short, straight to the point, clear and professional. In your statement, it’s important to also use respectful language and not retaliate by throwing jabs at the influencer. Again, this could add fuel to the fire.

Any fake news is always a delusion on the part of those who imposed and disseminated it, because they can't validate their identity as a profile that conveys security. So, whoever helps in this task of showing the truth, the professional who will attend certainly has the strategies in hand that will strengthen your brand. In fact, the step is to build a message that inhibits the offender from continuing to distil his lying arguments. With the power of the right language and the creation of a scenario that supports your arguments, the customer will be taken care of in a remarkable way when your reputation remains intact. Therefore, reverse the path so that the whistleblower's failed attempts are your ammunition to boost your best result.

Anyone who claims to be an influencer in order to destroy someone else's reputation is someone who can't see their own limits. Therefore, the professional who assists a client in an uncomfortable situation because of lies about their product or service, must establish an approach that makes a difference in terms of promoting how their client should impose themselves. In other words, confrontation is not the way to go, but rather raising the level of knowledge about your company, which is in a competitor's market, for example, and defends its business model as unique. This means that the message distributed on social networks must be one that can be understood as differentiated, honest and careful.

Each platform has its own engagement status when the client is looking to showcase their talent in relation to what has been denounced as a false accusation by an influencer with no limits. The truth is that social media has the power to identify who is right and defend their concept as positive. Therefore, by adjusting the platforms as a means of communication in order to send out a positive message from a company capable of offering its products as differentiated, the communications professional in this case will be able to identify how this message will be constructed. Therefore, it is important to describe in a few lines who your client is and their potential to offer the best to the consumer.

A medida que las marcas progresan, se encuentran cada vez más expuestas a una crisis reputacional. Es necesario entender que la generación de un manual de crisis es una necesidad en toda organización. En él, deben estar mapeados todos los riesgos que existen y cómo deben ser respondidos. Esto no solo ahorrará tiempo, sino, te ayudará a tener mejores conceptos sobre cómo debes actuar.