El diseño de la tienda de su competidor está impulsando las ventas. ¿Cómo puedes renovar tu estrategia de merchandising para competir?

When activating placement remember to also activate persuation in such that when you are not there, the individual can talk about your products

Keep in mind that when you copy, you are destined to always remain number two. Analyze your competitor's layouts, but create displays that are true to your brand's DNA. Truly showcase your difference, because replicating the same offering as your competitor will never allow you to stand out in the eyes of increasingly discerning and well informed customers.

Analyse how is your layout affecting customers, is it easy to reach? Combine most expensive items with most popular items and strategically place them in most visible and easy to reach place. Don't forget to adjust lightning.

First off, innovate…do not imitate! What is working for your competitor may not work for you, especially if it’s only one competitor. Secondly, you must gain an understanding of your markets current and future trends, consumer demand and competition on a scale larger than just the one entity (usually global). Third, when you have solid evidence from research you can compare to where your merchandising currently lies. Make changes based on your company’s & markets current needs, not what competitors are doing externally when you don’t even know their strategy.

Designing an engaging customer journey is one of the most exciting aspects of merchandising! Start by defining your store's goals and the emotions you want to evoke in your customers. Next, list the tools and resources you'll need to bring this vision to life. Sketch out various customer journeys, using empathy to step into their shoes and imagine the experience from their perspective. Finally, envision the ideal customer journey—what does success look like? This approach ensures a thoughtful, customer-centered merchandising strategy.

Always consider your customer, make layout comfortable to reach and display what resonates with your target audience. Don't forget to accessorise and make it attractive for the eye.

After merchandise should be and the sales person. They are the ones that give the knowledge of the products to the customer. The sales person is the one that keeps the customer in the store.

You need to increase customer experience with hot products and possibly tie ins with other popular companies or products. Create customer experiences with great looking displays. Interactive displays, eye level product placement. Maybe offer demos or samples.

Visual merchandising is one of the most important things in sales.. Colour combination has to be pleasing, items that compliment each other should be strategically placed and displayed. Also don't forget over all customer experience and make the in store atmosphere that feels comfortable for your target audience.

I've personally helped artists increase their sales by changing around product placement. The power of the right placement is critical.

First and foremost, it helps to have some type of background in the trade. Training a person who has no knowledge of the trade is the toughest

The technology nowadays. 1 we don’t have to go to the job site we can just FaceTime with our installer and see the problem and rectify it right then. 2 use that same technology to interact with the customer who is out of town and FaceTime the progress of their homes installation.