Su objetivo es impulsar su marca personal en su industria. ¿Cómo puedes aprovechar al máximo los eventos de networking?

Before diving into networking events, define your goals. Are you seeking a mentor, exploring job opportunities, or simply staying updated on industry trends? Having a clear purpose helps you connect with the right people and have more meaningful conversations. It's like having a roadmap for your networking journey, ensuring you make connections that align with your career aspirations and boost your personal brand.

Use the SMART Goals Framework: HR can use specific, measurable, achievable, realistic, and timely goals or SMART goals to streamline the organization's business processes. By implementing SMART goals in their work processes and for employees, they can help the organization run efficiently and effectively.

Zunächst einmal sollte man für sich klären, welche Veranstaltungen sich für ein Networking besonders gut eignen. Aus meiner Erfahrung sind Messen dafür weniger gut geeignet, da die Mitarbeiter sehr vertriebsfokussiert sind. Besser geeignet sind Kongresse und Foren, wo bestimmte Themen diskutiert werden beziehungsweise im Mittelpunkt stehen. Anschließend kann man sich klare Ziele setzen und Erwartungen für sich klären, was man am Ende des Besuchs einer Veranstaltung erreicht haben will.

Antes de comparecer a um evento de networking, faça uma pesquisa sobre os participantes e palestrantes. Identifique pessoas-chave com as quais você gostaria de se conectar e familiarize-se com seus trabalhos, empresas ou projetos. Essa preparação permitirá que você inicie conversas mais relevantes e demonstrará que você tem um interesse genuíno em colaborar ou aprender com essas pessoas, o que pode ajudar a fortalecer sua marca pessoal.

Your elevator pitch is your personal commercial. --> Keep it short, sweet, and impactful. --> Highlight who you are, what you do, and the value you offer your industry. --> Practice it until it flows naturally and confidently. A well-crafted elevator pitch can spark interest and leave a lasting impression on potential connections.

Thorough Preparation: HR should prepare an elevator pitch scenario that includes a self-introduction and clear objectives to grab the employee's attention.

Bezogen auf die eigene Karrieregestaltung nenne ich den Elevator Pitch den Karriere Pitch. Ein Pitch aus dem in einem Satz deutich wird wofür man steht. Dieser Pitch wird zum beruflichen Slogan, der die eigene Identität stärkt und somit wahrnehmbar ist. Aus dem Slogan kann man dann seine Karriere Story im Sinne eines Storytellings entwickeln, die im Übrigen wesentlich spannender ankommt als die Erzählung des eignen Werdegangs. Es steht damit mehr die Person als das Was im Mittelpunkt.

In today's crowded industry, establishing yourself as a domain expert is not an easy task. Becoming expert at something is the first step of becoming recognised as an expert in that area. But even if you are an expert, you have to showcase your expertise. Here comes a well connected approach: 1. Start contributing in public forums. 2. Start contributing in meetings formal and informal both. 3. Your knowledge must bring benefit to listeners. Hence ensure to keep it relevant and consistent. 4. Publish content on internet on regular intervals. Initially it may not yield any benefit but as your online authority grows, followers will increase significantly. Always remember, people love to be listened, valued and remembered. It's give & take

Maintaining Employee Wellbeing: Ensuring employee well-being, both physically and mentally, is key in building authentic employee engagement. Well-being employees tend to be more productive and loyal to the company.

Um authentisch agieren zu können sollte man sich vorher Gedanken darüber machen, wen man gerne kennenlernen möchte. Es ist auch möglich vor der Veranstaltung über LinkedIn Kontakt zu Teilnehmern aufzunehmen. So geht man auf der Veranstaltung nicht in eine "kalte" Kontaktaufnahme. Genial ist bereits vor der Veranstaltung Verabredungen zu treffen und sich mit Informationen auf die Gesprächspartner, ihre Aufgabenfelder und Herausforderungen vorzubereiten.

Durante as interações em eventos de networking, concentre-se em oferecer valor aos outros, seja compartilhando insights, oferecendo ajuda ou conectando-os a outros profissionais. Ao adicionar valor às conversas, você se destaca como alguém que não apenas busca benefícios, mas também contribui para o crescimento e sucesso dos outros. Essa abordagem positiva e colaborativa pode deixar uma impressão duradoura e ajudar a construir uma rede de contatos que reconhece e valoriza sua marca pessoal.

Experience, imagination and reflection are the key success elements of both personal and corporate branding. As a professional coach and brand communication consultant, I combine my passion for discovery, learning and transformation with my expertise in marketing. The most important stages of personal branding are for individuals to discover themselves, design the lives they desire, manage change, and develop leadership and communication skills. Clear goals with expertise, ties and connections that will create a leverage effect while moving towards these goals and transforming your personal identity into your digital presence will be advantages.

Don't let your networking efforts stop when the event ends. --> Use social media to stay connected, share insights, and continue conversations started in person. --> Your online presence is a reflection of your personal brand, so make sure your profiles are up-to-date and showcase your professional image. Remember, the digital world is a powerful tool for extending your reach and building your brand.

Das beste Online Tool zur Vorbereitung neuer Kontakte bietet LinkedIn. Und so ist die Vorbereitung: - Die Teilnehmerliste der Veranstaltung vorab recherchieren - Interessante Teilnehmer, die man gerne näher kennenlernen möchte herausfiltern - Überprüfen, ob die Person ein LinkedIn Profil hat oder der Arbeitgeber ein Unternehmensprofil - Gemeinsamkeiten analysieren und als Aufhänger für eine erste Kontaktaufnahme per Nachricht nutzen - Sich zur Veranstaltung verabreden

Networking is a lifelong journey. Attend industry events, workshops, and seminars to keep learning, meeting new people, and expanding your brand. Stay curious and open to new experiences. You never know where they might lead. Remember, personal growth is a continuous process, and networking is a powerful tool to fuel it.

Enquanto participa de conversas em eventos de networking, não tenha medo de mencionar suas realizações recentes ou projetos em que você está envolvido, desde que sejam relevantes para a discussão. Isso ajuda a demonstrar suas habilidades e experiência, reforçando sua marca pessoal como um profissional competente e atualizado. Certifique-se de que essas menções sejam naturais e estejam conectadas ao contexto da conversa, para que não soem como autopromoção excessiva.