Se está ahogando en los datos de los comentarios de los clientes. ¿Cómo puedes priorizarlo para mejorar su experiencia general?

O feedback do cliente é o recurso mais preciso para o crescimento das empresas, desde que não seja maliciosamente influenciado por algum canal de vendas.

La IA ayuda a filtrar los comentarios masivos por tipo y necesidad de esta manera poder revisar a detalle los que se categoricen de mayor importancia.

When overwhelmed with customer feedback data, start by categorizing it based on common themes or recurring issues. Prioritize feedback that directly impacts customer satisfaction, such as pain points related to product usability or service quality. Use a combination of frequency and severity to identify the most critical areas for improvement. Focus on actionable insights first, and implement changes that can have the biggest impact. This targeted approach ensures that you're addressing the most important issues, leading to a better overall customer experience.

You're drowning in customer feedback data? Here's how to prioritize it and enhance your overall experience: 1. Identify trends 2. Segment your data 3. Prioritize by impact 4. Use data analysis tools 5. Collaborate with your team 6. Set up a feedback management system 7. Regularly review and update priorities

If we don’t know how to focus, more is less. If we know what to focus on, less is more. To avoid drowning in data, focus is key. So, what should we focus on? The unobvious, because that's where the gems are. What are the unobvious? Data that cannot answer "why not."

Data is boring. It's up to you to make it fun. Use visuals. Make your numbers look good with infographics and dashboards. Make it personal and meaningful. Let people play with data and share their ideas. Using tips like these will help you create data stories that people actually care about.

He notado que se pone más atención a los comentarios problemáticos siendo que posiblemente no buscan una solución y sólo expresar su sentir en base a una mala experiencia. Hay que darle mas importancia a las felicitaciones y sugerencias.

Data is overrated compared to personal and therefore real contact with the customer—face to face. Not all data should be considered; in fact, there's a saturation point where more data no longer adds any value or clarifies anything, but rather the opposite. The focus should be on finding behavior patterns, for better or worse, looking for trends or repetitive actions. If many customers say the same thing, it's true. However, in any case, don't make decisions based solely on data without first verifying in person with customers. We overvalue data compared to the real human being, forgetting that this person is the source of the data

El aspecto más importante de un cliente es su nivel de conocimiento en los artículos o servicios que ofrecemos, de tal manera que invertir en capacitarlos será de beneficio para la experiencia

We need to identify trends in data series in order to develop improvement actions. Trends, which are just behaviors (sustainable patterns over a certain period of time), should be analyzed when they repeat to improve processes and services. Do not take corrective or improvement actions based on emotions or scores, even if the data seems very significant but is only isolated. Time is the key factor in identifying the behaviors that should be considered

When drowning in customer feedback data, focus on extracting actionable insights to enhance the overall experience. Start by categorizing feedback based on common themes or issues, such as product quality, customer service, or website usability. Use sentiment analysis tools to gauge the urgency and impact of these issues. Prioritize feedback that directly aligns with your key business goals, like reducing churn or increasing customer satisfaction. Implement changes based on the most frequent and impactful feedback first, and continuously monitor the outcomes. By turning vast amounts of data into prioritized, actionable steps, you can make meaningful improvements that resonate with your customers and drive better experiences.

To cut through the noise, ask and answer: What moments in your experience, or which journeys are knockout blows for your customers? Then, prioritize the feedback that is linked to those moments and journeys to analyze and act on. In other words, you want to focus first on getting a better understanding about the parts of your experience that are causing current customers to become former customers. Address these first. This process can be repeated as well. As you address the first round of moments and journeys that are leading to churn, inevitably new moments or journeys will then become more prevalent and you can move on to solving the issues with those.