Se enfrenta a partes interesadas con diversos conocimientos de RSE. ¿Cómo te comunicas eficazmente con ellos?

I agree with the stakeholder knowledge assessment. However, you also need to identify stakeholders' expectations and goals regarding CSR. That way, meaningful and in-depth conversations about CSR and its impact can provide stakeholders with a better understanding. Creating synchronization and synergy of vision can lead to a smooth implementation of CSR projects.

The context of such conversation or communication is important to determine the engagement strategy and content blocks. Using creative ways of understanding your stakeholders better ( using a quiz, google surveys, etc) provides the opportunity to maximise the value of your delivery. Unique examples, insights, and evidence that can be applicable across thematic/ diverse contexts are good to initiate and anchor the conversation.

Dar sentido a lo que hacemos, mas alla de nuestros objetivos como empresa, nos ayuda a expandir nuestro alcance. Cada vez que las empresas se involucran socialmente, amplia su vision, llegando mas profundamente aestablecer su propio sentido. En la experiencia que vivi, pudimos entregar conocimiento a jovenes en situacios de vulnerabilidad, teniendo en consideracion que ayudas a que ellos sean en un futuro mediano, parte de nuestra empresa ya sea como colaborador o como cliente. Por lo que esto se conierte en un circulo virtuoso. Sin duda la labor de RSE debe trasndir los objetivos comerciale presentes

In my experience, active listening will be key. Let them be heard, thoroughly, and completely. Understand their drivers, interests, issues, concerns. Find the common interests to start an open, ongoing and collaborative dialogue. This will be a good starting point for a constructive engagement with the stakeholders.

En mission de conseil RSE, je commence par cartographier les parties prenantes avec mon client, et faire un diagnostic : bonnes pratiques, attentes, objectifs, besoins, ... Après, nous mettons en place un cycle de formation continue sur plusieurs semaines ou mois, qui va crescendo, en invitant à participer des externes à l'organisation (élus, utilisateurs, influenceurs,...). Après la matrice de matérialité, nous coconstruisons avec eux un plan d'action transformant. Cette dynamique est clé. Enfin, je supervise la mise en œuvre du plan d'action dans la durée avec des indicateurs quantitatifs exigeants, des indicateurs qualitatifs, et des jalons pour célébrer l'atteinte des objectifs avec les parties prenantes.

Identifique o nível de familiaridade de cada parte interessada com o conceito de RSC. Isso permite adaptar sua abordagem, seja explicando conceitos básicos para aqueles com menos experiência ou aprofundando em detalhes para quem já tem conhecimento avançado. Comunicação clara e objetiva!

Assess the knowledge by the stakeholders. Align the objectives within your initiatives and justify the actions for the decisions undertaken. Use examples to showcase and engage the stakeholders. Use visual aids to showcase the work. Lastly facilitate the questions and answers on the presentation.

"Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success." - Pablo Picasso. I know it may sound cheesy to start a contribution with a quote, but I just can't have that stressed enough. Map it out, act on it, measure and repeat.

La rationalité et la structure d'une approche Double Matérialité aide bien : il faut proposer puis choisir des enjeux puis des objectifs qui font sens à la fois pour le business et pour la RSE. Certains enjeux sont plus forts pour une partie prenante plutôt qu'une autre. Il faut néanmoins tenir compte des attentes des uns et des autres, autant que faire ce peut.

Establish SMART communication objectives that align with your overall ESG strategy. Ensure these objectives include plans for tailored messaging to different stakeholder groups and opportunities for stakeholder participation in CSR initiatives.

When dealing with stakeholders with varying levels of CSR knowledge, the best way to communicate is through storytelling. Start by sharing a relatable story that highlights the impact of CSR initiatives. For example, talk about a small village that benefited from a clean water project. Show how the project not only provided water but also improved health and education. Use this story to bridge the gap between technical details and real-world impact, making the concept of CSR tangible and relatable for everyone, regardless of their prior knowledge.

Pour clarifier un concept ou un enjeu sociétal, pour montrer que ce n'est pas fumeux, pour démontrer que c'est réalisable, rien ne vaut un bon exemple. A force de se confronter aux clients, on en a tous quelques uns.

Develop a narrative approach that balances authentic, data-driven success stories with transparent discussions of challenges. Incorporate educational elements to elevate overall CSR literacy among stakeholders.

Plus que des histoires, rattacher les concepts à la vraie vie ! Vulgariser la RSE c'est permettre à tous de se saisir des enjeux

Je mets pour ma part en graphiques les retours des parties prenantes. Je classe de manière illustrée les priorités. Et je travaille le rendu visuel.

Le travail collaboratif avec les parties prenantes est indispensable en RSE. Qui en doute encore ? Je le dis à mes clients : la RSE c'est traiter le fond mais dans les formes. C'est aussi une question de méthode. Il faut donc bien commencer, dès la définition des enjeux et des objectifs. Rien de pire (et de plus contre productif) que d'imposer ses idées aux parties prenantes.

Expand beyond one-way communication to host workshops, focus groups, and town halls. Use these sessions not just for dialogue, but also for co-creation of CSR initiatives and capacity building among stakeholders.

All views are true... In what cercumstance you choose method or patern of communication to the particular stakeholder it maybe different for other stakeholder...

It will never run on auto. Constant feedback is the habit of healthy companies struggling to always be on optimum level, and as much as CSR is concerned, that gains extra relevance. CSR is as financially pertinent for business as any other field and deserves all the energy from feedback structure and leadership as possible.

Implement robust, multi-channel feedback mechanisms. Regularly disclose how stakeholder input shapes your ESG strategy, progress made, challenges faced, and future plans. This approach fosters transparency, accountability, and trust-building with your diverse stakeholder base.